Helmets for Kids

AIP The Asia Injury Prevention Foundation's partnership with The UPS Foundation HELMETS FOR KIDS 2012-2013 ups SPONSORED BY: FOUNDATION MAKING ROADS SAFE Something's wrong on our roads. MOTORCYCLISTS, HALF OF THOSE YOU SEE, This means that THE XOUNG ARE CYCLISTS, THE 1.24 MILLION MORE THAN 20 MILLION 23% fatalities & injuries & POOR DISPROPORTIONATELY 5% 31% DYING ON ROADS AND on the world's roads each year are crippling emerging economies in rapidly motorizing regions with growing youth populations. PEDESTRIANS. 22% AFFECTED. ARE 19% OTHER ROAD TRAFFIC 92% INJURIES NOT MALARIA, NOT HIV/AIDS, NOT VIOLENCE, ARE IN LOW-& MIDDLE- INCOME COUNTRIES, ARE DEATH FOR 15-29. THE LEADING CAUSE OF YOUNG PEOPLE, AGES which only own half of the world's registered vehicles. BUT 69% 42% ups UPS came on board, and we began our partnership to So we told The THESE DEATHS ARE Helmets are proven to reduce the risk of serious injury by 69% and the risk of death by 42% in a crash. UPS Foundation prevent road injury with our Helmets for Kids program in Vietnam, Thailand, and Cambodia for three years. PREVENTABLE about it. WHAT WE DID IN 2013: THE RESULTS: 2,874 8,000 Together, we've already Vietnam 39% We've trained more than In Vietnam, 94.3% in general road safety skills and the importance of correct helmet use, which they're G4,542 committed to passing on to their children. 2,859 396 teachers, Children wearing helmets at our target schools rose dramatically. In Cambodla. donated to 2,285 more than h elmets: o0 parents Thailand Cambodia <1% have learned about road UPS employees gave 11,166 88.4% 8% 24.5% safety and helmets in and out of their classrooms, through educational activities and at schools 388 of their time to make these students to to interactive games, and practiced their safety skills as pedestrians and cyclists in their school-yards. hours activities possible. But we did say our goal was to prevent injuries, right? And the media took notice. Our work has been covered across FROM PROTECTED 32 SERIOUS INJURY IN A CRASH. 20 56 16 UPS HELMETS and print articles, online news items, TV segments, students furthering our message about the life-saving importance of helmets and The UPS Foundation's role in the solution. It's not possible without UPS's generous support. All that in just Imagine ONE YEAR? THREE. what we'll achieve over THANK YOU. 2013 2014 2015