Healthcare and Social Media

Healthcare Social Media "For the healthcare industry, it is becoming increasingly important to be able to react quickly and decisively to events in social media. Additionally, companies are increasingly utilizing social media as a tool to build relationships with patients and the general public" IMS Institute for Healthcare Informatics 70-75% of Americans Online Have Used the Internet to Find Health Information 42% 30% 10 20 30 40 Used social media to learn about a health issue Supported a healthcare cause Discussed a health-related experience Joined a health community or forum Multiple Sclerosis Patients Surveyed Reported Difficulties Searching for Information Online Takes a lot of effort 28% Information quality concerns 40% Information confusing 10 20 30 3 Number the average of hours physician spends watching online videos for professional each purposes week 2X When making decisions, spend as much clinical physicians twice time using online resources compared to print 4.2 Million Visits to the Wikipedia Tuberculosis article each year AdditiveAnalytics © 2014 Additive Analytics Create infographics infogr.am