Halloween by the Numbers
HALLOWEEN by the Numbers With the economy already looking pretty darn scary, will Halloween be tame in comparison? Or is Halloween still an excuse for Us to throw on a mask, go wild with fake blood, and forget all about our financial misery? American Participation and National Spending %24 Billion will be spent by / Umillion Halloween cards Americans Americans will be sent 10milion Where do People get their Costume Ideas from? Blogs Twitter Same costume 2.6% 2.8% 3.9% Pinterest 4.2% Current Affairs From a Store 4.6% 21.0% Pop Culture 8.7% Online Search Facebook X19.6% 8.9% Friends Print Media 13.9% 11.4% How many Americans Participate in the Whole Halloween Experience? average between 2007 - 2012 32.5% 49.6% Take kids treat or treating Decorate their home/yard 49.6% 45.5% Visit a haunted house Carve a pumpkin 72.3% 33.5% Hand out candy Throw or attend a party 40.6% 24.2% Dress up in costume Dress pet up Dressing Up Costumes For: Children 6.3% 6.5% Ghost Zombie Vampire Pirate Action/Super Hero Disney Princess Witch 23.5% 7.0% Princess 7.0% 13.1% Batman 7.3% 11.1% 7.5% Spider-Man 10.9% Pets 5.2% 6.4 % Bowties/Fancy Collars/Bandanas Witch Action/Super Hero Ghost -Bee Cat 6.6% 29.0% Pumpkin 7.5% 8.2% 15.8% Devil 13.0% Hot Dog 8.4% Adults 4.5 5.1% 5.1% Cat Nurse Ghost Princess Vixen Zombie Batman 26.8% Wit ch 5.1% 5.4% 14.7% Vampire 10.2% 10.4% 13.0% Pirate The poll of 9,393 consumers was conducted from September 5-11, 2012. The consumer polls have a margin of error of plus or minus 1.0 percent Halloween Spending for 2012 Average Annual Total Spending (2005 - 2012) $61.97 Total spend on costumes' $28.65 Total Spend on Péts $370m %24 %$4 SOURCES http://blog.nrf.com/2012/09/21/falair-has-retailers-party-goers-gearing-up-for-halloween/ http://www.nrf.com/modules.phpename=Dashboard&id354 http://adage.com/article/news/halloween-spending-expected-scary-good/230071/ http://www.post-gazette.com/stories/business/news/more-spending-expected-this-hallowee n-316818/ http://www.nrf.com/modules.php?name=Pages&sp_id=1486 http://moneyland.time.com/2012/09/26/more-americans-planning-to-spend-money-on-hall oween-and-pet-costumes-this-year/ http://www.nrf.com/modules.phpêname=News&op=viewlive&sp_id=1196 http://www.nrf.com/modules.phpêname=News&op=viewlive&sp_id=1430 Cards via Hallmark TRAIDCRAFT Fighting poverty through trade WISEBREAD LIVING LARGE ON A SMALL BUDGET kel %24 %24
Halloween by the Numbers
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