A Guide To Mobile Emails

A GUIDE TO MOBILE EMAILS WHY MOBILE MATTERS 100% 80% As of 2014, 90 PERCENT 60% of American adults have a cell phone. 2000 2002 2004 2006 2008 2010 2012 2014 90% 58% of American have a adults have cell phone. a smartphone. 66 PERCENT More clicks occur on mobile of emails are opened on mobile. devices than on desktops. 66%) - 23 percent of mobile users Mobile open emails a second time. - Readers who open emails 34% a second time from desktops are 65 percent more likely to click through. Desktop CONTENT DRIVES CLICKS. MOBILE MATTERS. EBLAST DESIGN AND LAYOUT If you have access to a responsive template that adjusts the design per device, use it! If not, follow these tips to make your eblast as mobile-friendly as possible. Maecenas diam orci, erat eleifend quam - LAYOUT: Consider a narrower (< 600 pixels), single-column layout, which renders best on mobile. FONTS: Use larger fonts, particularly on body copy. The minimum font size displayed on iPhones is 13 pixels. IMAGES: Save images for web toreduce file size and load time. Set "alternate text" to account Lorem ipsum dolor sitamet consectetur adipiscing elit. Ut vulputate, leo sed aliquet volutpat, ligula turpis for the email clients that block images. finibus lorem, ac ultricieseros arcu eget magna. - COPY: Use headings, subheads and lists. Keep content short and concise to reduce scrolling. •Aenean lacinia a exeget egestas • Consectetur ultricies • Etiam dictum duis eleifend, justo • Venenatis sed or nare molestie - BUTTONS: Don't crowd your buttons - keep clear space around them so they can be easily clicked and noticed on mobile devices. CALL-TO-ACTION {Q MAKE YOUR PITCH CLEAR AND BOLD. The average person spends 2.7 SECONDS reading an email. ENSURING DELIVERY Use the three S's to encourage readers to open your email. Average, maximum characters displayed when device is held vertically: Apple Phone 6 Samsung Gabxy s5 SENDER 18 32 ABZ Creative Partners 2:15 PM > Does your website pass the test? Star... SUBJECT 31 40 How to pique a website visitor's interest in 10 seconds and why SEO should b... SNIPPET 75 40 APPLE DOMINATES. of mobile opens are 90% on Apple devices. SENDER: Be consistent with your sender name so recipients will recognize your brand. - SUBJECT: Mobile devices show less characters than iPhone desktop, so lead with your key words and phrases. We recommend a maximum of 80 characters. 65% 2% - SNIPPET: The snippet text, or the preheader, should not repeat the subject line but instead work with it to summarize your email message. 25% 8% Other Android By default, most mail clients pull the email's header copy for the snippet. Be strategic with your copy or work with a coder to embed tailored snippet text. phone TIMING IS EVERYTHING. RESEARCH YOUR MARKET. There is no "catch all" for an optimal deploy time or date. Research your market to find your audience's preferred device/platform and preferred time to check email. SOURCES: PewResearch Internet Project. "Mobile Technology Fact Sheet": Movable Ink. "US Consumer Device Preference Report, Q32014": Campaign Monitor. "Responsive Email Design": Ver Ecal Response. "3 Ways the iPhone 6 Affects Your Emails & What to Do About It": WordStream. "Perfect Timing: The Very Best Time to Send Email Newsletters": New York Show Tickets. The Broadway Eblast Bible Designing a GreatEblast" ABZ Creative Partners © 2015 · Yourmarketing &communication zealots • abzereativepartners.com abzcreative PARTNERS iPad ...........