A Guide to Facebook Ads: Calming the Confusion

B KV presents - A Guide to - FACEBOOK ADS Calming the Confusion I can't keep Newsfeed? What is the up with these changes! Ticker? I don't hear anything ticking. Power Editor? difference between I'm confused. What is that? each of these ads? 1 Billion 67% 600 Million 29% Mobile YOY Monthly Users Overall YOY Growth Mobile Monthly Users Growth *Results of October 2012 via Facebook Seems Like There's a Growing Audience to Message with Ads. Right? Marketplace Ads Sponsored Stories Promoted and Premium Page Posts Ads Here is an overview of what Facebook has to offer. Each ad consists of: • Thumbnail image (100x72) • Headline (25 char.) • Body text (90 char.) Ads promoting the content that has been posted on your FB радe Promoting an ad to 100% Share of Voice on the homepage: • Marketplace ad • Page & promoted posts • Sponsored story Ads specifically targeting fans or friends of fans • "Voice of a Friend" Ad types: • Standard (drive off-site) • Like (drive to FB Page) • App (drive to app) • Event (drive to event) Ad types: • Text post • Photo post • Video post • Link share post Questions/poll post • Event post Ad types: • Page like Page post like • Page post comment • App used or shared Check in (location) • Question answered • Event RSVP Higher reach and impact than any other ad choice • Increased average price Utilize multiple image and ad copy for testing purposes Utilize multiple image and ad copy for testing purposes Pricing model: • CPC Pricing model: . СРС Pricing model: • CPC • CPM Pricing model: . СРС . СРМ • CPM Right Column & Ticker Appears: Right Column & Ticker Right Column & Ticker Appears: Homepage Appears: Appears: How does BKV use each of these ad types? Acquisition (New User & Targeting) Engaging New & Current Fans Fans & Friends High Impact Targeting of Fans Targeting Here are some examples of what the ads look like. d Discourse in Progress P This reader submitted picture makes everyone at Discourse in Progress very, very happy-and.. SPANX.com Exclusive Deal likes March of Dimes. Jonathan Gruber Event Spanx.com Chat live with the ObamaCare & RomneyCare adviser Jonathan Gruber. Sign up at FSG's new community, Discourse in Progress. WEALTH Visit The Official Site Today Only for 40% Off Select Spanx products + Free Shipping March of Dimes FORM SPANX O Like likes Discourse in Progress's link. DEBATE HEATS UP: "How the court's decision is fr.. Kool Smiles Jasper's Recipe Maker O Like This Page Make someone smle! Lke Kool Smles and wel donate a toothbrush to a child in need. Parties jockey on Ne healthcare ahead of CNBC U.S. court ruling Jasper's Recipe Maker allows you to make yummy entrees in just minutes! Get access now. Jasper's Market asked: What 9 kind of dessert would you like Jasper's to serve at your next event? You like this. 5 people used Jasper's Recipe Maker. SPAN: Lets Get Physical March Of Dimes marchforbabies.org O Bananas Foster Shop our made from tar fabric that banishes bulge and hides imperfections. Order now and get Free Shipping! activewear Priya Natasha Gupta likes Jasper's Signed Up Yet? If So, Don't Walk Alone. Tell Your Friends & Support Healthy Pregnancies! O Frozen yogurt with topp Market. 8 More. O Like This Page Jasper's Market O ike You like SPANX by Sara Blakely. So what about EdgeRank Take Away Algorithm determines the rank based on the amount of engagement, time passed and affinity the viewer has the Newsfeed? ...and how can my Create and distribute towards the user who created it engaging content! ads show there? (Weight – Time of Decay - Affinity) Get in touch with BKV's media experts to learn more about creating successful Facebook campaigns! Email: [email protected] The opinions expressed in this infographic are solely BKV's and do not represent the views of Facebook. Last Updated 10.25.2012 B KV presents - A Guide to - FACEBOOK ADS Calming the Confusion I can't keep Newsfeed? What is the up with these changes! Ticker? I don't hear anything ticking. Power Editor? difference between I'm confused. What is that? each of these ads? 1 Billion 67% 600 Million 29% Mobile YOY Monthly Users Overall YOY Growth Mobile Monthly Users Growth *Results of October 2012 via Facebook Seems Like There's a Growing Audience to Message with Ads. Right? Marketplace Ads Sponsored Stories Promoted and Premium Page Posts Ads Here is an overview of what Facebook has to offer. Each ad consists of: • Thumbnail image (100x72) • Headline (25 char.) • Body text (90 char.) Ads promoting the content that has been posted on your FB радe Promoting an ad to 100% Share of Voice on the homepage: • Marketplace ad • Page & promoted posts • Sponsored story Ads specifically targeting fans or friends of fans • "Voice of a Friend" Ad types: • Standard (drive off-site) • Like (drive to FB Page) • App (drive to app) • Event (drive to event) Ad types: • Text post • Photo post • Video post • Link share post Questions/poll post • Event post Ad types: • Page like Page post like • Page post comment • App used or shared Check in (location) • Question answered • Event RSVP Higher reach and impact than any other ad choice • Increased average price Utilize multiple image and ad copy for testing purposes Utilize multiple image and ad copy for testing purposes Pricing model: • CPC Pricing model: . СРС Pricing model: • CPC • CPM Pricing model: . СРС . СРМ • CPM Right Column & Ticker Appears: Right Column & Ticker Right Column & Ticker Appears: Homepage Appears: Appears: How does BKV use each of these ad types? Acquisition (New User & Targeting) Engaging New & Current Fans Fans & Friends High Impact Targeting of Fans Targeting Here are some examples of what the ads look like. d Discourse in Progress P This reader submitted picture makes everyone at Discourse in Progress very, very happy-and.. SPANX.com Exclusive Deal likes March of Dimes. Jonathan Gruber Event Spanx.com Chat live with the ObamaCare & RomneyCare adviser Jonathan Gruber. Sign up at FSG's new community, Discourse in Progress. WEALTH Visit The Official Site Today Only for 40% Off Select Spanx products + Free Shipping March of Dimes FORM SPANX O Like likes Discourse in Progress's link. DEBATE HEATS UP: "How the court's decision is fr.. Kool Smiles Jasper's Recipe Maker O Like This Page Make someone smle! Lke Kool Smles and wel donate a toothbrush to a child in need. Parties jockey on Ne healthcare ahead of CNBC U.S. court ruling Jasper's Recipe Maker allows you to make yummy entrees in just minutes! Get access now. Jasper's Market asked: What 9 kind of dessert would you like Jasper's to serve at your next event? You like this. 5 people used Jasper's Recipe Maker. SPAN: Lets Get Physical March Of Dimes marchforbabies.org O Bananas Foster Shop our made from tar fabric that banishes bulge and hides imperfections. Order now and get Free Shipping! activewear Priya Natasha Gupta likes Jasper's Signed Up Yet? If So, Don't Walk Alone. Tell Your Friends & Support Healthy Pregnancies! O Frozen yogurt with topp Market. 8 More. O Like This Page Jasper's Market O ike You like SPANX by Sara Blakely. So what about EdgeRank Take Away Algorithm determines the rank based on the amount of engagement, time passed and affinity the viewer has the Newsfeed? ...and how can my Create and distribute towards the user who created it engaging content! ads show there? (Weight – Time of Decay - Affinity) Get in touch with BKV's media experts to learn more about creating successful Facebook campaigns! Email: [email protected] The opinions expressed in this infographic are solely BKV's and do not represent the views of Facebook. Last Updated 10.25.2012