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The Guide to the 2012 Marketo User Summit

The Guide to the #MUS12 2012 MARKETO SUMMIT The 3rd annual 2012 Marketo Summit-a three-day event open to all Marketo users looking to increase their skills and learn new strategies in all areas of marketing-is almost here. If you're unfamiliar with this year's event, now is the time to check out what you can experience in May. Below, we explain the organization of the conference and break down this year's event schedule. THE SUMMIT BY THE NUMBERS SUMMIT EXHIBITORS This year's summit will be our biggest and best event yet. Here are some stats on what you can expect: Platinum LeadMD Fix your funnel. esforce data.com PEDOWITZ Gold GROUP OInsideView° 10 Over from 1,200 over 500+ countries have employees registered. MARKETBRIDGE GO-TO-MARKET people will be in attendance. companies anelogin REACHFORCE- STEELBRICK televerde CREATE. CONVERT. ACCELERATE SALES 14 48 speakers will be sharing their experience at the conference. Revvie awards will be conferred. sessions will be held. Silver SAVO ektron SELECT YOUR SUMMIT TRACK It's easy to get lost in big conferences where there is so much to see Exhibitor and no guide to steer your attention. That's why we have divided the Summit into four different tracks. Each is designed to focus an attendee's experience on particular goals and special skills building. bizo Ospear THIS YEAR, THE TRACKS ARE: TOTANGO ON24 Track 1: Track 2: IMPROVE ALIGN buļldog solutions Вохpilot Learn to optimize investments across sales and marketing, improve marketing's contribution to your top and bottom lines, and increase predictability by accurately forecasting pipeline. Learn to apply innovative best 2A searchmojo practices to drive highly successful Marketo implementations, gain greater productivity, and foster sales and marketing alignment. elixiter simply smarter marketing Dbrainshark Track 3: Track 4: Badgeville REACH EXECUTE Explore new, cool ways to Master the capabilities to improve reach, excite, and engage customers. Discover how to optimize social media, video, and multi-channel marketing lead generation, campaign management, and overall marketing processes. Learn actionable tips and tricks to make your |kapost marketing more effective and impactful. to ensure impactful results. THE 2012 SCHEDULE OF EVENTS Depending on the track you're on, you'll have access to a different set of events geared toward the goals of your group: Recommended for executives Recommended for enterprise Recommended for sales Recommended for Recommended for directors program managers MAY 23 GRAND BALLROOM-B FRANCISCAN GRAND BALLROOM-A IMPERIAL-A IMPERIAL-B PLAZA-AB Keynote: Marketing & Sales in a Brave 9:00 AM New World Keynote: Secrets of Success in a Brave New World 9:40 AM Keynote: The Journey to Revenue Marketing Transformation™™, The Pedowitz Group & Acquisio 10:20 AM Meet Our New Products! Are You Getting The Most Out Of Google Analytics? How to Design a "Revenue Cycle" and Why It's Important PPC Optimization: Conversion is Only Half the Battle How to Create a Great UX for Your 11:10 AM Customers Lunch Speaker: Destroying the 7 Myths of B2B 12:00 PM Social Media Keynote: The Lead-to- Revenue Management Zeitgeist, Forrester 1:15 РМ Keynote: Why Social Matters for Lead 1:55 PM Generation, Salosforce.com The Importance of Developing a Global Rollout Strategy Around Marketing Automation Driving Word of Mouth On Social Networks Marketo Sales Insight: Marketo On Marketing, A Behind ROMI and Presenting to the Executives and Advanced Nurturing Deep Dive Tales from Sales the Scenes Look the Board 2:45 PM The Down Line: Engaging with Cross Channel Marketing The RPM Benchmark – Secrets To A Using SOAP API to Successful Lead Qualification Team Integrate with Marketo Marketing Revenue Attribution with Complex Sales Models Your One-Two Punch for Success! 3:45 PM O00 Sales Cycle Optimization With Content, SEO & Social Media Practical Tips to Get Started on the Right Metrics Shorten Lead Cycles and Reduce Touches Leveraging Customer Testing With The Stars Sales & Marketing Alignment with Marketo Social Media Content that Delivers Results 4:45 PM Data MAY 24 GRAND BALLROOM-A FRANCISCAN GRAND BALLROOM-B IMPERIAL-A IMPERIAL-B PLAZA-AB Tips for Achieving Success with Marketo CRO and CMO panel: Technical Tips for Killer Deliverability Measuring the (Real) Effectiveness of Programs Basic Nurturing & Scoring Optimizing the ROI ALook at the 21st for PR and AR 8:00 AM Century Revenue Organization Keynote: The Impact of Revenue Cycle Modeling, LeadMD & OraMetrix 9:00 AM Marketo Revenue Performance Excellence Awards 9:30 AM Ceremony Optimizing the Campaign Follow Up - What to Do with a Lead? Using Visual Content Welcome to the Viral Marketing Predictive Scoring & The Future of Marketo Forecasting Best Practices for Six Controls of salesforce.com Integration Era of Customer Revenue Marketing Transformation™ Engagement 10:20 AM Maximize ROI: Extending the Value of Marketo Product Team Engaging Your Customers Using Dynamic Content & Personalized URLS How to Get Started Three Steps to It's All About Video! with Revenue Cycle Analytics Presents: Customer Accelerate Revenues Love Release from Existing 11:20 AM Customers Through Integration Birds of a Feather Networking After the Conference Want to stick around after the conference to network and ask questions with Marketo experts? We'll be ordering in lunch and hosting mini-session based on the Reach, Improve, Align & Execute topics. Thursday, May 24th @ 1:00 pm GET ΤO KNOW THE KΕΥΝΟΤΕ SPEAKERS No matter which events you plan to attend, the Summit features speakers who are some of the foremost marketing minds in the industry, each sharing expert strategy and insider tips to improve every aspect of your organization's marketing. THIS YEAR'S FEATURED KEYNOTE SPEAKERS ARE: Sue Bostrom: Lee Odden: Founder and Former Executive Vice CEO, TopRank Online Marketing President, Cisco Systems Phil Fernandez: Jon Miller: President and CEO, Marketo, Author of Revenue Disruption: Game- Changing Sales Vice President of Marketing, Marketo and Marketing Strategies to Accelerate Growth Debbie Qaqish: Chief Revenue Marketing Officer, The Pedowitz Group Lori Wizdo: Principal Analyst, Forrester Research Paul Greenberg: Chief Customer Officer, BPT Partners and Owner, The 56 Group Paul Albright: Chief Revenue Officer, Marketo Jay Baer: Social Media Strategist and President, Convince & Convert Justin Gray: CEO and Chief Marketing Evangelist, LeadMD Dan DeSilva: Andy MacMillan: Senior Vice President of Products, VP Marketing, OraMetrix Salesforce.com Sanjay Dholakia: SVP Product Marketing and Corporate Development, Alexandre Pelletier: Director of Marketing, Acquisio Marketo THE REVVIES We will be recognizing truly innovative customers and partners with 11 Revenue Performance Excellence Awards, aka the Revvies. This year, the awards are: ) Most Successful Global RPM Execution Most Impactful Use of Marketing Metrics Most Dramatic Business Impact Most Innovative Revenue Engine Social Media Marketing Maven Most Dramatic Improvement from Switching to Marketo Best Use of Marketo to Impact Your Community Best Business Growth Through Spark by Marketo Most Innovative Integration with Most Dramatic Career Growth Partner Excellence Marketo From Using Marketo Marketo The Guide to the #MUS12 2012 MARKETO SUMMIT The 3rd annual 2012 Marketo Summit-a three-day event open to all Marketo users looking to increase their skills and learn new strategies in all areas of marketing-is almost here. If you're unfamiliar with this year's event, now is the time to check out what you can experience in May. Below, we explain the organization of the conference and break down this year's event schedule. THE SUMMIT BY THE NUMBERS SUMMIT EXHIBITORS This year's summit will be our biggest and best event yet. Here are some stats on what you can expect: Platinum LeadMD Fix your funnel. esforce data.com PEDOWITZ Gold GROUP OInsideView° 10 Over from 1,200 over 500+ countries have employees registered. MARKETBRIDGE GO-TO-MARKET people will be in attendance. companies anelogin REACHFORCE- STEELBRICK televerde CREATE. CONVERT. ACCELERATE SALES 14 48 speakers will be sharing their experience at the conference. Revvie awards will be conferred. sessions will be held. Silver SAVO ektron SELECT YOUR SUMMIT TRACK It's easy to get lost in big conferences where there is so much to see Exhibitor and no guide to steer your attention. That's why we have divided the Summit into four different tracks. Each is designed to focus an attendee's experience on particular goals and special skills building. bizo Ospear THIS YEAR, THE TRACKS ARE: TOTANGO ON24 Track 1: Track 2: IMPROVE ALIGN buļldog solutions Вохpilot Learn to optimize investments across sales and marketing, improve marketing's contribution to your top and bottom lines, and increase predictability by accurately forecasting pipeline. Learn to apply innovative best 2A searchmojo practices to drive highly successful Marketo implementations, gain greater productivity, and foster sales and marketing alignment. elixiter simply smarter marketing Dbrainshark Track 3: Track 4: Badgeville REACH EXECUTE Explore new, cool ways to Master the capabilities to improve reach, excite, and engage customers. Discover how to optimize social media, video, and multi-channel marketing lead generation, campaign management, and overall marketing processes. Learn actionable tips and tricks to make your |kapost marketing more effective and impactful. to ensure impactful results. THE 2012 SCHEDULE OF EVENTS Depending on the track you're on, you'll have access to a different set of events geared toward the goals of your group: Recommended for executives Recommended for enterprise Recommended for sales Recommended for Recommended for directors program managers MAY 23 GRAND BALLROOM-B FRANCISCAN GRAND BALLROOM-A IMPERIAL-A IMPERIAL-B PLAZA-AB Keynote: Marketing & Sales in a Brave 9:00 AM New World Keynote: Secrets of Success in a Brave New World 9:40 AM Keynote: The Journey to Revenue Marketing Transformation™™, The Pedowitz Group & Acquisio 10:20 AM Meet Our New Products! Are You Getting The Most Out Of Google Analytics? How to Design a "Revenue Cycle" and Why It's Important PPC Optimization: Conversion is Only Half the Battle How to Create a Great UX for Your 11:10 AM Customers Lunch Speaker: Destroying the 7 Myths of B2B 12:00 PM Social Media Keynote: The Lead-to- Revenue Management Zeitgeist, Forrester 1:15 РМ Keynote: Why Social Matters for Lead 1:55 PM Generation, Salosforce.com The Importance of Developing a Global Rollout Strategy Around Marketing Automation Driving Word of Mouth On Social Networks Marketo Sales Insight: Marketo On Marketing, A Behind ROMI and Presenting to the Executives and Advanced Nurturing Deep Dive Tales from Sales the Scenes Look the Board 2:45 PM The Down Line: Engaging with Cross Channel Marketing The RPM Benchmark – Secrets To A Using SOAP API to Successful Lead Qualification Team Integrate with Marketo Marketing Revenue Attribution with Complex Sales Models Your One-Two Punch for Success! 3:45 PM O00 Sales Cycle Optimization With Content, SEO & Social Media Practical Tips to Get Started on the Right Metrics Shorten Lead Cycles and Reduce Touches Leveraging Customer Testing With The Stars Sales & Marketing Alignment with Marketo Social Media Content that Delivers Results 4:45 PM Data MAY 24 GRAND BALLROOM-A FRANCISCAN GRAND BALLROOM-B IMPERIAL-A IMPERIAL-B PLAZA-AB Tips for Achieving Success with Marketo CRO and CMO panel: Technical Tips for Killer Deliverability Measuring the (Real) Effectiveness of Programs Basic Nurturing & Scoring Optimizing the ROI ALook at the 21st for PR and AR 8:00 AM Century Revenue Organization Keynote: The Impact of Revenue Cycle Modeling, LeadMD & OraMetrix 9:00 AM Marketo Revenue Performance Excellence Awards 9:30 AM Ceremony Optimizing the Campaign Follow Up - What to Do with a Lead? Using Visual Content Welcome to the Viral Marketing Predictive Scoring & The Future of Marketo Forecasting Best Practices for Six Controls of salesforce.com Integration Era of Customer Revenue Marketing Transformation™ Engagement 10:20 AM Maximize ROI: Extending the Value of Marketo Product Team Engaging Your Customers Using Dynamic Content & Personalized URLS How to Get Started Three Steps to It's All About Video! with Revenue Cycle Analytics Presents: Customer Accelerate Revenues Love Release from Existing 11:20 AM Customers Through Integration Birds of a Feather Networking After the Conference Want to stick around after the conference to network and ask questions with Marketo experts? We'll be ordering in lunch and hosting mini-session based on the Reach, Improve, Align & Execute topics. Thursday, May 24th @ 1:00 pm GET ΤO KNOW THE KΕΥΝΟΤΕ SPEAKERS No matter which events you plan to attend, the Summit features speakers who are some of the foremost marketing minds in the industry, each sharing expert strategy and insider tips to improve every aspect of your organization's marketing. THIS YEAR'S FEATURED KEYNOTE SPEAKERS ARE: Sue Bostrom: Lee Odden: Founder and Former Executive Vice CEO, TopRank Online Marketing President, Cisco Systems Phil Fernandez: Jon Miller: President and CEO, Marketo, Author of Revenue Disruption: Game- Changing Sales Vice President of Marketing, Marketo and Marketing Strategies to Accelerate Growth Debbie Qaqish: Chief Revenue Marketing Officer, The Pedowitz Group Lori Wizdo: Principal Analyst, Forrester Research Paul Greenberg: Chief Customer Officer, BPT Partners and Owner, The 56 Group Paul Albright: Chief Revenue Officer, Marketo Jay Baer: Social Media Strategist and President, Convince & Convert Justin Gray: CEO and Chief Marketing Evangelist, LeadMD Dan DeSilva: Andy MacMillan: Senior Vice President of Products, VP Marketing, OraMetrix Salesforce.com Sanjay Dholakia: SVP Product Marketing and Corporate Development, Alexandre Pelletier: Director of Marketing, Acquisio Marketo THE REVVIES We will be recognizing truly innovative customers and partners with 11 Revenue Performance Excellence Awards, aka the Revvies. This year, the awards are: ) Most Successful Global RPM Execution Most Impactful Use of Marketing Metrics Most Dramatic Business Impact Most Innovative Revenue Engine Social Media Marketing Maven Most Dramatic Improvement from Switching to Marketo Best Use of Marketo to Impact Your Community Best Business Growth Through Spark by Marketo Most Innovative Integration with Most Dramatic Career Growth Partner Excellence Marketo From Using Marketo Marketo The Guide to the #MUS12 2012 MARKETO SUMMIT The 3rd annual 2012 Marketo Summit-a three-day event open to all Marketo users looking to increase their skills and learn new strategies in all areas of marketing-is almost here. If you're unfamiliar with this year's event, now is the time to check out what you can experience in May. Below, we explain the organization of the conference and break down this year's event schedule. THE SUMMIT BY THE NUMBERS SUMMIT EXHIBITORS This year's summit will be our biggest and best event yet. Here are some stats on what you can expect: Platinum LeadMD Fix your funnel. esforce data.com PEDOWITZ Gold GROUP OInsideView° 10 Over from 1,200 over 500+ countries have employees registered. MARKETBRIDGE GO-TO-MARKET people will be in attendance. companies anelogin REACHFORCE- STEELBRICK televerde CREATE. CONVERT. ACCELERATE SALES 14 48 speakers will be sharing their experience at the conference. Revvie awards will be conferred. sessions will be held. Silver SAVO ektron SELECT YOUR SUMMIT TRACK It's easy to get lost in big conferences where there is so much to see Exhibitor and no guide to steer your attention. That's why we have divided the Summit into four different tracks. Each is designed to focus an attendee's experience on particular goals and special skills building. bizo Ospear THIS YEAR, THE TRACKS ARE: TOTANGO ON24 Track 1: Track 2: IMPROVE ALIGN buļldog solutions Вохpilot Learn to optimize investments across sales and marketing, improve marketing's contribution to your top and bottom lines, and increase predictability by accurately forecasting pipeline. Learn to apply innovative best 2A searchmojo practices to drive highly successful Marketo implementations, gain greater productivity, and foster sales and marketing alignment. elixiter simply smarter marketing Dbrainshark Track 3: Track 4: Badgeville REACH EXECUTE Explore new, cool ways to Master the capabilities to improve reach, excite, and engage customers. Discover how to optimize social media, video, and multi-channel marketing lead generation, campaign management, and overall marketing processes. Learn actionable tips and tricks to make your |kapost marketing more effective and impactful. to ensure impactful results. THE 2012 SCHEDULE OF EVENTS Depending on the track you're on, you'll have access to a different set of events geared toward the goals of your group: Recommended for executives Recommended for enterprise Recommended for sales Recommended for Recommended for directors program managers MAY 23 GRAND BALLROOM-B FRANCISCAN GRAND BALLROOM-A IMPERIAL-A IMPERIAL-B PLAZA-AB Keynote: Marketing & Sales in a Brave 9:00 AM New World Keynote: Secrets of Success in a Brave New World 9:40 AM Keynote: The Journey to Revenue Marketing Transformation™™, The Pedowitz Group & Acquisio 10:20 AM Meet Our New Products! Are You Getting The Most Out Of Google Analytics? How to Design a "Revenue Cycle" and Why It's Important PPC Optimization: Conversion is Only Half the Battle How to Create a Great UX for Your 11:10 AM Customers Lunch Speaker: Destroying the 7 Myths of B2B 12:00 PM Social Media Keynote: The Lead-to- Revenue Management Zeitgeist, Forrester 1:15 РМ Keynote: Why Social Matters for Lead 1:55 PM Generation, Salosforce.com The Importance of Developing a Global Rollout Strategy Around Marketing Automation Driving Word of Mouth On Social Networks Marketo Sales Insight: Marketo On Marketing, A Behind ROMI and Presenting to the Executives and Advanced Nurturing Deep Dive Tales from Sales the Scenes Look the Board 2:45 PM The Down Line: Engaging with Cross Channel Marketing The RPM Benchmark – Secrets To A Using SOAP API to Successful Lead Qualification Team Integrate with Marketo Marketing Revenue Attribution with Complex Sales Models Your One-Two Punch for Success! 3:45 PM O00 Sales Cycle Optimization With Content, SEO & Social Media Practical Tips to Get Started on the Right Metrics Shorten Lead Cycles and Reduce Touches Leveraging Customer Testing With The Stars Sales & Marketing Alignment with Marketo Social Media Content that Delivers Results 4:45 PM Data MAY 24 GRAND BALLROOM-A FRANCISCAN GRAND BALLROOM-B IMPERIAL-A IMPERIAL-B PLAZA-AB Tips for Achieving Success with Marketo CRO and CMO panel: Technical Tips for Killer Deliverability Measuring the (Real) Effectiveness of Programs Basic Nurturing & Scoring Optimizing the ROI ALook at the 21st for PR and AR 8:00 AM Century Revenue Organization Keynote: The Impact of Revenue Cycle Modeling, LeadMD & OraMetrix 9:00 AM Marketo Revenue Performance Excellence Awards 9:30 AM Ceremony Optimizing the Campaign Follow Up - What to Do with a Lead? Using Visual Content Welcome to the Viral Marketing Predictive Scoring & The Future of Marketo Forecasting Best Practices for Six Controls of salesforce.com Integration Era of Customer Revenue Marketing Transformation™ Engagement 10:20 AM Maximize ROI: Extending the Value of Marketo Product Team Engaging Your Customers Using Dynamic Content & Personalized URLS How to Get Started Three Steps to It's All About Video! with Revenue Cycle Analytics Presents: Customer Accelerate Revenues Love Release from Existing 11:20 AM Customers Through Integration Birds of a Feather Networking After the Conference Want to stick around after the conference to network and ask questions with Marketo experts? We'll be ordering in lunch and hosting mini-session based on the Reach, Improve, Align & Execute topics. Thursday, May 24th @ 1:00 pm GET ΤO KNOW THE KΕΥΝΟΤΕ SPEAKERS No matter which events you plan to attend, the Summit features speakers who are some of the foremost marketing minds in the industry, each sharing expert strategy and insider tips to improve every aspect of your organization's marketing. THIS YEAR'S FEATURED KEYNOTE SPEAKERS ARE: Sue Bostrom: Lee Odden: Founder and Former Executive Vice CEO, TopRank Online Marketing President, Cisco Systems Phil Fernandez: Jon Miller: President and CEO, Marketo, Author of Revenue Disruption: Game- Changing Sales Vice President of Marketing, Marketo and Marketing Strategies to Accelerate Growth Debbie Qaqish: Chief Revenue Marketing Officer, The Pedowitz Group Lori Wizdo: Principal Analyst, Forrester Research Paul Greenberg: Chief Customer Officer, BPT Partners and Owner, The 56 Group Paul Albright: Chief Revenue Officer, Marketo Jay Baer: Social Media Strategist and President, Convince & Convert Justin Gray: CEO and Chief Marketing Evangelist, LeadMD Dan DeSilva: Andy MacMillan: Senior Vice President of Products, VP Marketing, OraMetrix Salesforce.com Sanjay Dholakia: SVP Product Marketing and Corporate Development, Alexandre Pelletier: Director of Marketing, Acquisio Marketo THE REVVIES We will be recognizing truly innovative customers and partners with 11 Revenue Performance Excellence Awards, aka the Revvies. This year, the awards are: ) Most Successful Global RPM Execution Most Impactful Use of Marketing Metrics Most Dramatic Business Impact Most Innovative Revenue Engine Social Media Marketing Maven Most Dramatic Improvement from Switching to Marketo Best Use of Marketo to Impact Your Community Best Business Growth Through Spark by Marketo Most Innovative Integration with Most Dramatic Career Growth Partner Excellence Marketo From Using Marketo Marketo The Guide to the #MUS12 2012 MARKETO SUMMIT The 3rd annual 2012 Marketo Summit-a three-day event open to all Marketo users looking to increase their skills and learn new strategies in all areas of marketing-is almost here. If you're unfamiliar with this year's event, now is the time to check out what you can experience in May. Below, we explain the organization of the conference and break down this year's event schedule. THE SUMMIT BY THE NUMBERS SUMMIT EXHIBITORS This year's summit will be our biggest and best event yet. Here are some stats on what you can expect: Platinum LeadMD Fix your funnel. esforce data.com PEDOWITZ Gold GROUP OInsideView° 10 Over from 1,200 over 500+ countries have employees registered. MARKETBRIDGE GO-TO-MARKET people will be in attendance. companies anelogin REACHFORCE- STEELBRICK televerde CREATE. CONVERT. ACCELERATE SALES 14 48 speakers will be sharing their experience at the conference. Revvie awards will be conferred. sessions will be held. Silver SAVO ektron SELECT YOUR SUMMIT TRACK It's easy to get lost in big conferences where there is so much to see Exhibitor and no guide to steer your attention. That's why we have divided the Summit into four different tracks. Each is designed to focus an attendee's experience on particular goals and special skills building. bizo Ospear THIS YEAR, THE TRACKS ARE: TOTANGO ON24 Track 1: Track 2: IMPROVE ALIGN buļldog solutions Вохpilot Learn to optimize investments across sales and marketing, improve marketing's contribution to your top and bottom lines, and increase predictability by accurately forecasting pipeline. Learn to apply innovative best 2A searchmojo practices to drive highly successful Marketo implementations, gain greater productivity, and foster sales and marketing alignment. elixiter simply smarter marketing Dbrainshark Track 3: Track 4: Badgeville REACH EXECUTE Explore new, cool ways to Master the capabilities to improve reach, excite, and engage customers. Discover how to optimize social media, video, and multi-channel marketing lead generation, campaign management, and overall marketing processes. Learn actionable tips and tricks to make your |kapost marketing more effective and impactful. to ensure impactful results. THE 2012 SCHEDULE OF EVENTS Depending on the track you're on, you'll have access to a different set of events geared toward the goals of your group: Recommended for executives Recommended for enterprise Recommended for sales Recommended for Recommended for directors program managers MAY 23 GRAND BALLROOM-B FRANCISCAN GRAND BALLROOM-A IMPERIAL-A IMPERIAL-B PLAZA-AB Keynote: Marketing & Sales in a Brave 9:00 AM New World Keynote: Secrets of Success in a Brave New World 9:40 AM Keynote: The Journey to Revenue Marketing Transformation™™, The Pedowitz Group & Acquisio 10:20 AM Meet Our New Products! Are You Getting The Most Out Of Google Analytics? How to Design a "Revenue Cycle" and Why It's Important PPC Optimization: Conversion is Only Half the Battle How to Create a Great UX for Your 11:10 AM Customers Lunch Speaker: Destroying the 7 Myths of B2B 12:00 PM Social Media Keynote: The Lead-to- Revenue Management Zeitgeist, Forrester 1:15 РМ Keynote: Why Social Matters for Lead 1:55 PM Generation, Salosforce.com The Importance of Developing a Global Rollout Strategy Around Marketing Automation Driving Word of Mouth On Social Networks Marketo Sales Insight: Marketo On Marketing, A Behind ROMI and Presenting to the Executives and Advanced Nurturing Deep Dive Tales from Sales the Scenes Look the Board 2:45 PM The Down Line: Engaging with Cross Channel Marketing The RPM Benchmark – Secrets To A Using SOAP API to Successful Lead Qualification Team Integrate with Marketo Marketing Revenue Attribution with Complex Sales Models Your One-Two Punch for Success! 3:45 PM O00 Sales Cycle Optimization With Content, SEO & Social Media Practical Tips to Get Started on the Right Metrics Shorten Lead Cycles and Reduce Touches Leveraging Customer Testing With The Stars Sales & Marketing Alignment with Marketo Social Media Content that Delivers Results 4:45 PM Data MAY 24 GRAND BALLROOM-A FRANCISCAN GRAND BALLROOM-B IMPERIAL-A IMPERIAL-B PLAZA-AB Tips for Achieving Success with Marketo CRO and CMO panel: Technical Tips for Killer Deliverability Measuring the (Real) Effectiveness of Programs Basic Nurturing & Scoring Optimizing the ROI ALook at the 21st for PR and AR 8:00 AM Century Revenue Organization Keynote: The Impact of Revenue Cycle Modeling, LeadMD & OraMetrix 9:00 AM Marketo Revenue Performance Excellence Awards 9:30 AM Ceremony Optimizing the Campaign Follow Up - What to Do with a Lead? Using Visual Content Welcome to the Viral Marketing Predictive Scoring & The Future of Marketo Forecasting Best Practices for Six Controls of salesforce.com Integration Era of Customer Revenue Marketing Transformation™ Engagement 10:20 AM Maximize ROI: Extending the Value of Marketo Product Team Engaging Your Customers Using Dynamic Content & Personalized URLS How to Get Started Three Steps to It's All About Video! with Revenue Cycle Analytics Presents: Customer Accelerate Revenues Love Release from Existing 11:20 AM Customers Through Integration Birds of a Feather Networking After the Conference Want to stick around after the conference to network and ask questions with Marketo experts? We'll be ordering in lunch and hosting mini-session based on the Reach, Improve, Align & Execute topics. Thursday, May 24th @ 1:00 pm GET ΤO KNOW THE KΕΥΝΟΤΕ SPEAKERS No matter which events you plan to attend, the Summit features speakers who are some of the foremost marketing minds in the industry, each sharing expert strategy and insider tips to improve every aspect of your organization's marketing. THIS YEAR'S FEATURED KEYNOTE SPEAKERS ARE: Sue Bostrom: Lee Odden: Founder and Former Executive Vice CEO, TopRank Online Marketing President, Cisco Systems Phil Fernandez: Jon Miller: President and CEO, Marketo, Author of Revenue Disruption: Game- Changing Sales Vice President of Marketing, Marketo and Marketing Strategies to Accelerate Growth Debbie Qaqish: Chief Revenue Marketing Officer, The Pedowitz Group Lori Wizdo: Principal Analyst, Forrester Research Paul Greenberg: Chief Customer Officer, BPT Partners and Owner, The 56 Group Paul Albright: Chief Revenue Officer, Marketo Jay Baer: Social Media Strategist and President, Convince & Convert Justin Gray: CEO and Chief Marketing Evangelist, LeadMD Dan DeSilva: Andy MacMillan: Senior Vice President of Products, VP Marketing, OraMetrix Salesforce.com Sanjay Dholakia: SVP Product Marketing and Corporate Development, Alexandre Pelletier: Director of Marketing, Acquisio Marketo THE REVVIES We will be recognizing truly innovative customers and partners with 11 Revenue Performance Excellence Awards, aka the Revvies. This year, the awards are: ) Most Successful Global RPM Execution Most Impactful Use of Marketing Metrics Most Dramatic Business Impact Most Innovative Revenue Engine Social Media Marketing Maven Most Dramatic Improvement from Switching to Marketo Best Use of Marketo to Impact Your Community Best Business Growth Through Spark by Marketo Most Innovative Integration with Most Dramatic Career Growth Partner Excellence Marketo From Using Marketo Marketo The Guide to the #MUS12 2012 MARKETO SUMMIT The 3rd annual 2012 Marketo Summit-a three-day event open to all Marketo users looking to increase their skills and learn new strategies in all areas of marketing-is almost here. If you're unfamiliar with this year's event, now is the time to check out what you can experience in May. Below, we explain the organization of the conference and break down this year's event schedule. THE SUMMIT BY THE NUMBERS SUMMIT EXHIBITORS This year's summit will be our biggest and best event yet. Here are some stats on what you can expect: Platinum LeadMD Fix your funnel. esforce data.com PEDOWITZ Gold GROUP OInsideView° 10 Over from 1,200 over 500+ countries have employees registered. MARKETBRIDGE GO-TO-MARKET people will be in attendance. companies anelogin REACHFORCE- STEELBRICK televerde CREATE. CONVERT. ACCELERATE SALES 14 48 speakers will be sharing their experience at the conference. Revvie awards will be conferred. sessions will be held. Silver SAVO ektron SELECT YOUR SUMMIT TRACK It's easy to get lost in big conferences where there is so much to see Exhibitor and no guide to steer your attention. That's why we have divided the Summit into four different tracks. Each is designed to focus an attendee's experience on particular goals and special skills building. bizo Ospear THIS YEAR, THE TRACKS ARE: TOTANGO ON24 Track 1: Track 2: IMPROVE ALIGN buļldog solutions Вохpilot Learn to optimize investments across sales and marketing, improve marketing's contribution to your top and bottom lines, and increase predictability by accurately forecasting pipeline. Learn to apply innovative best 2A searchmojo practices to drive highly successful Marketo implementations, gain greater productivity, and foster sales and marketing alignment. elixiter simply smarter marketing Dbrainshark Track 3: Track 4: Badgeville REACH EXECUTE Explore new, cool ways to Master the capabilities to improve reach, excite, and engage customers. Discover how to optimize social media, video, and multi-channel marketing lead generation, campaign management, and overall marketing processes. Learn actionable tips and tricks to make your |kapost marketing more effective and impactful. to ensure impactful results. THE 2012 SCHEDULE OF EVENTS Depending on the track you're on, you'll have access to a different set of events geared toward the goals of your group: Recommended for executives Recommended for enterprise Recommended for sales Recommended for Recommended for directors program managers MAY 23 GRAND BALLROOM-B FRANCISCAN GRAND BALLROOM-A IMPERIAL-A IMPERIAL-B PLAZA-AB Keynote: Marketing & Sales in a Brave 9:00 AM New World Keynote: Secrets of Success in a Brave New World 9:40 AM Keynote: The Journey to Revenue Marketing Transformation™™, The Pedowitz Group & Acquisio 10:20 AM Meet Our New Products! Are You Getting The Most Out Of Google Analytics? How to Design a "Revenue Cycle" and Why It's Important PPC Optimization: Conversion is Only Half the Battle How to Create a Great UX for Your 11:10 AM Customers Lunch Speaker: Destroying the 7 Myths of B2B 12:00 PM Social Media Keynote: The Lead-to- Revenue Management Zeitgeist, Forrester 1:15 РМ Keynote: Why Social Matters for Lead 1:55 PM Generation, Salosforce.com The Importance of Developing a Global Rollout Strategy Around Marketing Automation Driving Word of Mouth On Social Networks Marketo Sales Insight: Marketo On Marketing, A Behind ROMI and Presenting to the Executives and Advanced Nurturing Deep Dive Tales from Sales the Scenes Look the Board 2:45 PM The Down Line: Engaging with Cross Channel Marketing The RPM Benchmark – Secrets To A Using SOAP API to Successful Lead Qualification Team Integrate with Marketo Marketing Revenue Attribution with Complex Sales Models Your One-Two Punch for Success! 3:45 PM O00 Sales Cycle Optimization With Content, SEO & Social Media Practical Tips to Get Started on the Right Metrics Shorten Lead Cycles and Reduce Touches Leveraging Customer Testing With The Stars Sales & Marketing Alignment with Marketo Social Media Content that Delivers Results 4:45 PM Data MAY 24 GRAND BALLROOM-A FRANCISCAN GRAND BALLROOM-B IMPERIAL-A IMPERIAL-B PLAZA-AB Tips for Achieving Success with Marketo CRO and CMO panel: Technical Tips for Killer Deliverability Measuring the (Real) Effectiveness of Programs Basic Nurturing & Scoring Optimizing the ROI ALook at the 21st for PR and AR 8:00 AM Century Revenue Organization Keynote: The Impact of Revenue Cycle Modeling, LeadMD & OraMetrix 9:00 AM Marketo Revenue Performance Excellence Awards 9:30 AM Ceremony Optimizing the Campaign Follow Up - What to Do with a Lead? Using Visual Content Welcome to the Viral Marketing Predictive Scoring & The Future of Marketo Forecasting Best Practices for Six Controls of salesforce.com Integration Era of Customer Revenue Marketing Transformation™ Engagement 10:20 AM Maximize ROI: Extending the Value of Marketo Product Team Engaging Your Customers Using Dynamic Content & Personalized URLS How to Get Started Three Steps to It's All About Video! with Revenue Cycle Analytics Presents: Customer Accelerate Revenues Love Release from Existing 11:20 AM Customers Through Integration Birds of a Feather Networking After the Conference Want to stick around after the conference to network and ask questions with Marketo experts? We'll be ordering in lunch and hosting mini-session based on the Reach, Improve, Align & Execute topics. Thursday, May 24th @ 1:00 pm GET ΤO KNOW THE KΕΥΝΟΤΕ SPEAKERS No matter which events you plan to attend, the Summit features speakers who are some of the foremost marketing minds in the industry, each sharing expert strategy and insider tips to improve every aspect of your organization's marketing. THIS YEAR'S FEATURED KEYNOTE SPEAKERS ARE: Sue Bostrom: Lee Odden: Founder and Former Executive Vice CEO, TopRank Online Marketing President, Cisco Systems Phil Fernandez: Jon Miller: President and CEO, Marketo, Author of Revenue Disruption: Game- Changing Sales Vice President of Marketing, Marketo and Marketing Strategies to Accelerate Growth Debbie Qaqish: Chief Revenue Marketing Officer, The Pedowitz Group Lori Wizdo: Principal Analyst, Forrester Research Paul Greenberg: Chief Customer Officer, BPT Partners and Owner, The 56 Group Paul Albright: Chief Revenue Officer, Marketo Jay Baer: Social Media Strategist and President, Convince & Convert Justin Gray: CEO and Chief Marketing Evangelist, LeadMD Dan DeSilva: Andy MacMillan: Senior Vice President of Products, VP Marketing, OraMetrix Salesforce.com Sanjay Dholakia: SVP Product Marketing and Corporate Development, Alexandre Pelletier: Director of Marketing, Acquisio Marketo THE REVVIES We will be recognizing truly innovative customers and partners with 11 Revenue Performance Excellence Awards, aka the Revvies. This year, the awards are: ) Most Successful Global RPM Execution Most Impactful Use of Marketing Metrics Most Dramatic Business Impact Most Innovative Revenue Engine Social Media Marketing Maven Most Dramatic Improvement from Switching to Marketo Best Use of Marketo to Impact Your Community Best Business Growth Through Spark by Marketo Most Innovative Integration with Most Dramatic Career Growth Partner Excellence Marketo From Using Marketo Marketo

The Guide to the 2012 Marketo User Summit

shared by Marketo on May 18
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The 3rd annual Marketo Summit kicks off next week here in San Francisco, and we are so excited for this year’s lineup. We created this killer infographic that breaks down the event schedule and high...

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