Guest Blogging 101

GUEST BLOGGING 101 HELP YOUR BUSINESS BY WRITING FOR OTHERS Guest blogging is a key part of any search marketing effort. Done effectively, it can drastically increase a website's visibility while helping to establish thought leadership in your industry. The idea is simple: Share your business expertise by publishing on other websites. BUT THERE'S А САТСH... SO, HOW TO' GET ŠTARTED? A few things to think about: You Tur WHAT IS MY NICHE? Ask yourself what valuable insights your business can Quality matters. As businesses rush to jump on the content marketing bandwagon – sometimes thoughtlessly - Google and other search engines are working to improve the quality of posts online, and penalize spammers and lazy marketers. Initiatives like Google Authorship reward established posters for relevant content published on reputable blogs. share with readers. WHO WILL WRITE THE POSTS? Not everyone feels comfortable blogging; many hire freelancers or a copywriting firm. WHERE TO BLOG? WHO IS MY AUDIENCE? Likely, they are the same people who are your customers. Use these resources TECHNORATI BLOG DIRECTORY to find blogs to reach out to for http://technorati.com/blogs/directory/ guest posting opportunities. GUEST BLOGGING WEBSITES http://guestbloggingwebsites.com GOOGLE BLOG SEARCH http://www.google.com/blogsearch BUZZSTREAM http://www.buzzstream.com BLOGGER LINKUP http://www.bloggerlinkup.com HOW TO PITCH SUCCESSFULLY GUEST BLOGGING BY THE NUMBERS Building relationships is key for finding guest blogging opportunities. 57% KNOW WHOM YOU ARE of companies that actively blog have acquired a customer that way. PITCHING Read the blog first. 126% BE ACTIVE ONLINE more leads generated by businesses that blog than businesses Keep a robust social media presence and update your own blog regularly. that don't. 3X RETURN THE FAVOR times as much time Be open to guest posting opportunities on your own blog. spent reading blogs and social media posts compared to email. TOOLS OF THE TRADE Google's cloud-based collaboration platform makes it easy to work with multiple authors and editors in the same file simultaneously. It's also free. GOOGLE DOCS Microsoft offers a great value – the ability to collaborate online with more complex programs such as Word and Excel – for Ş6 per user, per month. OFFICE 365 DO Microsot 25.Office 365 Evernote is great for capturing ideas and information for posts. It's a great EVERNOTE blogging tool. Sources: http://blog.hubspot.com/blog/tabid/6307/bid/31550/20-Fresh-Stats-About-the- State-of-Inbound-Marketing-in-2012.aspx#ixzz2KtduluSL Created by: Incubate.com http://www.thinkcreativedigital.com/blog/bid/136585/Increase-Lead-Generation- by-126-Through-Better-Blogging incubate http://blog.hubspot.com/blog/tabid/6307/bid/14416/100-Awesome-Marketing- Stats-Charts-Graphs-Data.aspx eBusiness Growth = http://icopywriter.com GUEST BLOGGING 101 HELP YOUR BUSINESS BY WRITING FOR OTHERS Guest blogging is a key part of any search marketing effort. Done effectively, it can drastically increase a website's visibility while helping to establish thought leadership in your industry. The idea is simple: Share your business expertise by publishing on other websites. BUT THERE'S А САТСH... SO, HOW TO' GET ŠTARTED? A few things to think about: You Tur WHAT IS MY NICHE? Ask yourself what valuable insights your business can Quality matters. As businesses rush to jump on the content marketing bandwagon – sometimes thoughtlessly - Google and other search engines are working to improve the quality of posts online, and penalize spammers and lazy marketers. Initiatives like Google Authorship reward established posters for relevant content published on reputable blogs. share with readers. WHO WILL WRITE THE POSTS? Not everyone feels comfortable blogging; many hire freelancers or a copywriting firm. WHERE TO BLOG? WHO IS MY AUDIENCE? Likely, they are the same people who are your customers. Use these resources TECHNORATI BLOG DIRECTORY to find blogs to reach out to for http://technorati.com/blogs/directory/ guest posting opportunities. GUEST BLOGGING WEBSITES http://guestbloggingwebsites.com GOOGLE BLOG SEARCH http://www.google.com/blogsearch BUZZSTREAM http://www.buzzstream.com BLOGGER LINKUP http://www.bloggerlinkup.com HOW TO PITCH SUCCESSFULLY GUEST BLOGGING BY THE NUMBERS Building relationships is key for finding guest blogging opportunities. 57% KNOW WHOM YOU ARE of companies that actively blog have acquired a customer that way. PITCHING Read the blog first. 126% BE ACTIVE ONLINE more leads generated by businesses that blog than businesses Keep a robust social media presence and update your own blog regularly. that don't. 3X RETURN THE FAVOR times as much time Be open to guest posting opportunities on your own blog. spent reading blogs and social media posts compared to email. TOOLS OF THE TRADE Google's cloud-based collaboration platform makes it easy to work with multiple authors and editors in the same file simultaneously. It's also free. GOOGLE DOCS Microsoft offers a great value – the ability to collaborate online with more complex programs such as Word and Excel – for Ş6 per user, per month. OFFICE 365 DO Microsot 25.Office 365 Evernote is great for capturing ideas and information for posts. It's a great EVERNOTE blogging tool. Sources: http://blog.hubspot.com/blog/tabid/6307/bid/31550/20-Fresh-Stats-About-the- State-of-Inbound-Marketing-in-2012.aspx#ixzz2KtduluSL Created by: Incubate.com http://www.thinkcreativedigital.com/blog/bid/136585/Increase-Lead-Generation- by-126-Through-Better-Blogging incubate http://blog.hubspot.com/blog/tabid/6307/bid/14416/100-Awesome-Marketing- Stats-Charts-Graphs-Data.aspx eBusiness Growth = http://icopywriter.com