The Growth of Ecommerce

THE GROWTH OF

ECOMMERCE



According to research firm Forrester,

ecommerce generated



13% $262B in 2013

increase $231B in 2012

expected



The growth of ecommerce already accounts for

8% of total retail sales in the United States

and is expected to outpace sales growth at

brick and mortar stores over the next 5 years

reaching $370 billion in sales by 2017



What's driving

ecommerce growth?



- Proliferation of

smartphones and tablets.



- Retailers increased investments

in their online marketing channels

and digital marketing budgets.



US ONLINE RETAIL FORECAST



Online retail sales will grow at

a compounded anuual rate of

10% from 2012 to 2017.



By 2017, the Internet will account for

10% of U.S. retail sales.



$231 $262 $291 $319 $345 $370

2012 2013 2014 2015 2016 2017

Source: Forrester Research Sales in billions



Growth in number of U.S.

consumers shopping online

will continue to increase.



Most of the projected

sales growth will come from

veteran online shoppers.



163.1 172.3 178.5 184.3 189.6 195.4 201.1

2009 2010 2011 2012 2013 2014 2015

Source: eMarketer, March 2011.

Number of shoppers in million and 1% of internet users



US mobile-based commerce

sales via smartphone

will be also increase further



$8 $12 $17 $22 $27 $31

2012 2013 2014 2015 2016 2017

Source: Forrester Research, January 2013

Retail sales in billion and

% of total e-commerce sales



Sales of physical goods

through Social Networks

will grow by 93% per year in the U.S.



27% of shoppers were willing to buy

through social media.



$1 $3 $5 $9 $14

2011 2012 2013 2014 2015

Source: Booz&Co. Sales in billions