Growth of Digital Marketing in 2013

Digital Marketing Poised for

Strong Growth in 2013



Big business is SPENDING more than ever on Digital

Marketing



But still isn���t able to analyze the

cost to profit ratio of its money

spent



About 44% CEOs report that there is too much

information for them to effectively

leverage for business.

Email marketing will remain

STRONG IN 2013

More than 56% of companies poised to increase

their budget in that area.

Budget 56%

2013

Companies are becoming more adept at coordinating their

online MARKETING efforts

65%

Planning to integrate their email ads with their

SOCIAL MEDIA CAMPAIGNS

Surveys indicate that companies are shifting their

Advertising dollars

Ad

Traditional Avenues

65%

Saying that they will spend more on

SEARCH ENGINE OPTIMIZATION

Preliminary reports indicate that

Companies spent

$39.5 Billion on

Online Ads in 2012

This is a growth of 23% over 2011

Growth rate is PROJECTED TO SLOW over the next

few years

Total DOLLARS spent will climb dramatically

2016 U.S. Companies

Projected to spend

$62 billion on Internet Ads

Globally, companies spent in 2012 $94.2 billion

on Internet Adv

Their total expenditures for advertising

Traditional Online

$529.5 Billion

Globally, Digital Marketing is expected to

Climb Slowly

132 Billion Online Marketing

$603 2015

Total Money Year

Total Money

Spent in all media by 2015

Google Reap the Lion���s share with companies

Online

Advertising

poised to give them 44%

for online advertising in 2013

Social Media revenue ranking

Facebook

will rake in 89%

of the social media revenue DIGITAL MARKETING POISED FOR STRONG GROWTH IN 2013 Big business is SPENDING more than ever on Digital Marketing But still isn't able to analyze the cost to profit ratio of its money spent CEOS report that there is too much information for them to effectively leverage for business. About 44% Email marketing will remain STRONG IN 2013 (M More than JU70 of companies poised to increase their budget in that area. 56% 2013 Companies are becoming more adept at coordinating their online MARKETING efforts 65% Planning to integrate their email ads with their SOCIAL MEDIA CAMPAIGNS You Tube in Surveys indicate that companies are shifting their ADVERTISING DOLLARS Ad NEWS News TRADITIONAL AVENUES 65% Saying that they will spend more on SEARCH ENGINE OPTIMIZATION Preliminary reports indicate that COMPANIES SPENT $39.5 BILLION ON ONLINE ADS IN 2012 This is a growth of 23% over 2011 Growth rate is PROJECTED TO SLOW over the next few years TOTAL DOLLARS SPENT WILL CLIMB DRAMATICALLY 2016 U.S. COMPANIES Projected to spend $62 billion on Internet ADS Globally, companies spent in 2012 on INTERNET ADV $94.2 ; billion Their total expenditures for advertising Latest News Unwin World 0000000 TRADITIONAL ONLINE $529.5 BILLION Globally, Digital Marketing is expected to CLIMB SLOWLY 132 billion ) ONLINE MARKETING $603 2015 TOTAL MONEY YEAR TOTAL MONEY SPENT IN ALL MEDIA BY 2015 REAP THE LION'S Google share with companies 24 ONLINE ADVERTISING POISED TO GIVE THEM for online advertising in 2013 44% SOCIAL MEDIA revenue ranking fb fin FACEBOOK $ fs WILL RAKE INΝ 69% 2$ of the social media revenue Reference: http://www.marketingpilgrim.com/2012/01/internet-marketing-creates-big-data-and-big-headach es-for-business.html http://marketingland.com/studies-as-mobile-email-usage-soars-marketers-budget-more-for-ema il-mobile-and-social-28745 http://www.weidert.com/whole_brain_marketing_blog/bid/104002/0nline-Marketing-Social-Medi a-It-s-Where-The-Money-s-Being-Spent http://mashable.com/2012/01/19/online-advertising-surpasses-print-2012/ http://www.go-gulf.com/blog/online-ad-spending/ Created by Incion. Visit us @ www.incion.com Budget DIGITAL MARKETING POISED FOR STRONG GROWTH IN 2013 Big business is SPENDING more than ever on Digital Marketing But still isn't able to analyze the cost to profit ratio of its money spent CEOS report that there is too much information for them to effectively leverage for business. About 44% Email marketing will remain STRONG IN 2013 (M More than JU70 of companies poised to increase their budget in that area. 56% 2013 Companies are becoming more adept at coordinating their online MARKETING efforts 65% Planning to integrate their email ads with their SOCIAL MEDIA CAMPAIGNS You Tube in Surveys indicate that companies are shifting their ADVERTISING DOLLARS Ad NEWS News TRADITIONAL AVENUES 65% Saying that they will spend more on SEARCH ENGINE OPTIMIZATION Preliminary reports indicate that COMPANIES SPENT $39.5 BILLION ON ONLINE ADS IN 2012 This is a growth of 23% over 2011 Growth rate is PROJECTED TO SLOW over the next few years TOTAL DOLLARS SPENT WILL CLIMB DRAMATICALLY 2016 U.S. COMPANIES Projected to spend $62 billion on Internet ADS Globally, companies spent in 2012 on INTERNET ADV $94.2 ; billion Their total expenditures for advertising Latest News Unwin World 0000000 TRADITIONAL ONLINE $529.5 BILLION Globally, Digital Marketing is expected to CLIMB SLOWLY 132 billion ) ONLINE MARKETING $603 2015 TOTAL MONEY YEAR TOTAL MONEY SPENT IN ALL MEDIA BY 2015 REAP THE LION'S Google share with companies 24 ONLINE ADVERTISING POISED TO GIVE THEM for online advertising in 2013 44% SOCIAL MEDIA revenue ranking fb fin FACEBOOK $ fs WILL RAKE INΝ 69% 2$ of the social media revenue Reference: http://www.marketingpilgrim.com/2012/01/internet-marketing-creates-big-data-and-big-headach es-for-business.html http://marketingland.com/studies-as-mobile-email-usage-soars-marketers-budget-more-for-ema il-mobile-and-social-28745 http://www.weidert.com/whole_brain_marketing_blog/bid/104002/0nline-Marketing-Social-Medi a-It-s-Where-The-Money-s-Being-Spent http://mashable.com/2012/01/19/online-advertising-surpasses-print-2012/ http://www.go-gulf.com/blog/online-ad-spending/ Created by Incion. Visit us @ www.incion.com Budget