The Growing Impact of Social Media

Presented by the Editors of the Socially Aware Blog



TIME SPENT STATISTICS



AVERAGE TIME AMERICANS SPEND ON

SOCIAL NETWORKING SITES PER MONTH



facebook - 6.75H

tumblr - 1.5H

Pinterest - 1.5H

Twitter - 21 MIN

Linkedin 17 MIN

Google + - 3 MIN







AVERAGE TIME AMERICANS SPEND ON

VARIOUS ACTIVITIES PER MONTH



2006 ------- 2011



Social networking 2.7 hrs 6.9 hrs

Phone, email, mail 5.7 hrs 4.8 hrs

Socializing in person 22.8 hrs 21 hrs

Taking care of household members 15.9 hrs 15.3 hrs

Watching TV offline 71.1 hrs 59.4 hrs

Watching TV online 6.3 hrs 23.1 hrs





AVERAGE TIME U.S. CUSTOMERS OF ONLINE VIDEO

SITES SPEND ON SUCH SITES PER MONTH



Hulu 2.5 hrs

Youtube 3 hrs

Tudou 2.5 hrs

Netflix 10 hrs



INTERNET & TV



65% of U.S. tablet owners surf the

web while watching TV. Among such

viewers, 60% of women and 44% of

men visited a social networking site

while watching a program.





HOW PEOPLE SURF



10% * Watching TV and accessing

websites associated with the

network they are watching



29%** Watching TV and using Facebook

concurrently



61%** Watching TV and using Internet

concurrently



*10% was for a particular network, not an average

** Average across 10 networks/networks groups, 5 week study period







HOW AMERICANS WATCH TV



TRADITIONAL TV 288 million



ONLINE 143 million



TIMESHIFTED (DVR) 111 million



MOBILE PHONE 30 million







TV ONLY - 72%



TV, INTERNET -- 17%

& MOBILE



INTERNET &

MOBILE ONLY - 11%







*17% figure represents multi-screen consumers who access content via 2 or more platforms (TV & Internet; TV & mobile; TV, Internet & mobile; or Internet & mobile)



People who watch TV

online as well as through

traditional TV watch

25% MORE TV



Peak time for

watching TV on

a computer is

during the

WORKDAY





THE UBIQUITY

OF SOCIAL MEDIA



100% of the Ad Age

Top 100 Advertisers

have established

Facebook pages for

their brands





Social media

accounts for

18%

of time spent

online



55+ 9%



The fastest growing social networking user

segments are males (of all ages), and

people over 55 (each of these segments

increased by more than 9% between July

2010 and October 2011)





email - 22%





IM - 42%



social media 34%





Among 15-24 year olds, between July 2010 and October 2011,

engagement with email and instant messaging fell 22% and 42%,

respectively, while social media engagement rose 34%





2008 2009 2010 2011 2012



% of people in the U.S.

who have a social

networking profile 24% 34% 48% 52% 56%



% of people in the U.S.

who use social media

several times a day 5% 7% 15% 18% 22%







The information provided here in does not constitute legal

advice, and should not be acted upon; always obtain

specific legal advice based on particular situations. The

views expressed herein shall not be attributed to Morrison

& Forrester, its attorneys or clients.



Courtesy of Socially Aware, the social media

law update. Our blog is located at www.

sociallyawareblog.com. You can also follow

us on Twitter @MoFoSocMedia. For a free

subscription to our newsletter, please visit

www.moto.com/sociallyaware.



Thanks to John Delaney, Nathan Salminen

and Eunice Lee for their work in creating this

infographic. Presented by the Editors of the Socially Aware Blog TIME SPENT STATISTICS AVERAGE TIME VISITORS SPEND ON SOCIAL NETWORKING SITES PER MONTH tumblr. P in + 6.75H 1.5H 1.5H 214N 17 MIN 3MIN SOURCES 1 2 AVERAGE TIME AMERICANS SPEND ON VARIOUS ACTIVITIES PER MONTH SOURCES 3 4 5 6 2006 2011 Social networking 2.7 hrs 6.9 hrs Phone, email, mail 5.7 hrs 4.8 hrs Socializing in person 22.8 hrs 21 hrs Taking care of household members 15.9 hrs 15.3 hrs Watching TV offline 71.1 hrs 59.4 hrs Watching TV online 6.3 hrs 23.1 hrs AVERAGE TIME U.S. CUSTOMERS OF ONLINE VIDEO SITES SPEND ON SUCH SITES PER MONTH Hulu 2.5 hrs Netflix 10 hrs Youtube 3 hrs Tudou 2.5 hrs SOURCE INTERNET & TV 65% of U.S. tablet owners surf the web while watching TV. Among such viewers, 60% of women and 44% of men visited a social networking site while watching a program. SOURCE 7 HOW PEOPLE SURF + www 10% Watching TV and accessing websites associated with the network they are watching 29% Watching TV and using Facebook concurrently ** 61% ** Watching TV and using Internet concurrently * 10% was for a particular network, not an average. ** Average across 10 networks/network groups; 5-week study period. SOURCE 6 HOW AMERICANS WATCH TV TRADITIONAL TV 288 million ONLINE 143 million TV INTERNET & MOBILE INTERNET & MOBILE ONLY TV ONLY TIMESHIFTED (DVR) 111 million 72% 17% 11% MOBILE PHONE I 30 million SOURCE 7 SOURCE * 17% figure represents multi-screen consumers who access content via 2 or more platiorms (TV& Internet; TV & mobile; TV, Internet & mobile; or Internet & mobile). Peak time for People who watch TV online as well as through traditional TV watch watching TV on a computer is during the WORKDAY 25% MORE TV SOURCE SOURCE 6 THE UBIQUITY OF SOCIAL MEDIA 100% of the Ad Age Top 100 Advertisers have established Facebook pages for their brands Social media accounts for 18% of time spent online SOURCE 8 SOURCE 9 The fastest growing social networking user segments are males (of all ages), and people over 55 (each of these segments increased by more than 9% between July 2010 and October 2011) 55 9% SOURCE 9 IM 22% +42% 34% Among 15-24 year olds, between July 2010 and 0ctober 2011, engagement with email and instant messaging fell 22% and 42%, respectively, while social media engagement rose 34% SOURCE 9 SOURCE 10 2008 2009 2010 2011 2012 % of people in the U.S. who have a social networking profile 24% 34% 48% 52% 56% % of people in the U.S. who use social media several times a day 5% 7% 15% 18% 22% SOURCES 1. http://online.wsj.com/article/SB100014 7. http://blog.nielsen.com/nielsenwire/ 24052970204653604577249341403 742390.html (data for January 2012) The information provided herein does not constitute legal advice, and should not be acted upon; always obtain specific legal advice based on particular situations. The views expressed herein shall not be attributed to Morrison & Foerster, its attorneys or clients. mediauniverse/ 8. comScore: The Power of Like 9. http://www.comscore.com/ Press Events/Presentations White- papers/2012/The State of So- 2. http://www.pcmag.com/arti- cle2/0.2817.2400895.00.asp 3. http://www.bls.gov/tus/#tables 4. comScore: Top 10 Need to Knows About Social Networking and Where It Is Headed 5. comScore: 2010 U.S. Digital Year in. Review Courtesy of Socially Aware, the social media law update. Our blog is located at www. sociallyawareblog.com. You can also follow us on Twitter @MoFoSocMedia. For a free subscription to our newsletter, please visit www.mofo.com/sociallyaware. cial_Media 10. http://socialhabit.com/secure/wp-con- tent/uploads/2012/07/The-Social-Hab- it-2012-by-Edison-Research.pdf 6. comScore: How Multi-Screen Con- sumers Are Changing Media Dynamics Thanks to John Delaney, Nathan Salminen and Eunice Lee for their work in creating this infographic. We are Morrison & Foerster-a global firm of exceptional credentials in many areas. Our clients include some of the largest financial institutions, Fortune 100 companies, investment banks and technology and life sciences companies. Our clients count on us for innovative and business-minded solutions. Our commitment to serving client needs has resulted in enduring relationships and a record of high achievement. For the last nine years, we've been included on The American Lawyer's A-List. Fortune named us one of the "100 Best Companies to Work For." Our lawyers share a commitment to achieving results for our clients, while preserving the differences that make us stronger. MORRI SON FOERSTER ©2012 Morrison & Foerster LLP, mofo.com