The Growing Impact of Social Media

eunicel's picture
This infographic that delves into Americans’ increasing obsession with social media, along with their increasingly fractured attention spans.



Thumb Meta Data: 
Infographic Type: 
Interactive URL: 
Visible on Site: 
Show in Portfolio: 
Presented by the Editors of the Socially Aware Blog TIME SPENT STATISTICS AVERAGE TIME AMERICANS SPEND ON SOCIAL NETWORKING SITES PER MONTH facebook - 6.75H tumblr - 1.5H Pinterest - 1.5H Twitter - 21 MIN Linkedin 17 MIN Google + - 3 MIN AVERAGE TIME AMERICANS SPEND ON VARIOUS ACTIVITIES PER MONTH 2006 ------- 2011 Social networking 2.7 hrs 6.9 hrs Phone, email, mail 5.7 hrs 4.8 hrs Socializing in person 22.8 hrs 21 hrs Taking care of household members 15.9 hrs 15.3 hrs Watching TV offline 71.1 hrs 59.4 hrs Watching TV online 6.3 hrs 23.1 hrs AVERAGE TIME U.S. CUSTOMERS OF ONLINE VIDEO SITES SPEND ON SUCH SITES PER MONTH Hulu 2.5 hrs Youtube 3 hrs Tudou 2.5 hrs Netflix 10 hrs INTERNET & TV 65% of U.S. tablet owners surf the web while watching TV. Among such viewers, 60% of women and 44% of men visited a social networking site while watching a program. HOW PEOPLE SURF 10% * Watching TV and accessing websites associated with the network they are watching 29%** Watching TV and using Facebook concurrently 61%** Watching TV and using Internet concurrently *10% was for a particular network, not an average ** Average across 10 networks/networks groups, 5 week study period HOW AMERICANS WATCH TV TRADITIONAL TV 288 million ONLINE 143 million TIMESHIFTED (DVR) 111 million MOBILE PHONE 30 million TV ONLY - 72% TV, INTERNET -- 17% & MOBILE INTERNET & MOBILE ONLY - 11% *17% figure represents multi-screen consumers who access content via 2 or more platforms (TV & Internet; TV & mobile; TV, Internet & mobile; or Internet & mobile) People who watch TV online as well as through traditional TV watch 25% MORE TV Peak time for watching TV on a computer is during the WORKDAY THE UBIQUITY OF SOCIAL MEDIA 100% of the Ad Age Top 100 Advertisers have established Facebook pages for their brands Social media accounts for 18% of time spent online 55+ 9% The fastest growing social networking user segments are males (of all ages), and people over 55 (each of these segments increased by more than 9% between July 2010 and October 2011) email - 22% IM - 42% social media 34% Among 15-24 year olds, between July 2010 and October 2011, engagement with email and instant messaging fell 22% and 42%, respectively, while social media engagement rose 34% 2008 2009 2010 2011 2012 % of people in the U.S. who have a social networking profile 24% 34% 48% 52% 56% % of people in the U.S. who use social media several times a day 5% 7% 15% 18% 22% The information provided here in does not constitute legal advice, and should not be acted upon; always obtain specific legal advice based on particular situations. The views expressed herein shall not be attributed to Morrison & Forrester, its attorneys or clients. Courtesy of Socially Aware, the social media law update. Our blog is located at www. You can also follow us on Twitter @MoFoSocMedia. For a free subscription to our newsletter, please visit Thanks to John Delaney, Nathan Salminen and Eunice Lee for their work in creating this infographic.