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The Growing Impact of Social Media

Presented by the Editors of the Socially Aware Blog



TIME SPENT STATISTICS



AVERAGE TIME AMERICANS SPEND ON

SOCIAL NETWORKING SITES PER MONTH



facebook - 6.75H

tumblr - 1.5H

Pinterest - 1.5H

Twitter - 21 MIN

Linkedin 17 MIN

Google + - 3 MIN







AVERAGE TIME AMERICANS SPEND ON

VARIOUS ACTIVITIES PER MONTH



2006 ------- 2011



Social networking 2.7 hrs 6.9 hrs

Phone, email, mail 5.7 hrs 4.8 hrs

Socializing in person 22.8 hrs 21 hrs

Taking care of household members 15.9 hrs 15.3 hrs

Watching TV offline 71.1 hrs 59.4 hrs

Watching TV online 6.3 hrs 23.1 hrs





AVERAGE TIME U.S. CUSTOMERS OF ONLINE VIDEO

SITES SPEND ON SUCH SITES PER MONTH



Hulu 2.5 hrs

Youtube 3 hrs

Tudou 2.5 hrs

Netflix 10 hrs



INTERNET & TV



65% of U.S. tablet owners surf the

web while watching TV. Among such

viewers, 60% of women and 44% of

men visited a social networking site

while watching a program.





HOW PEOPLE SURF



10% * Watching TV and accessing

websites associated with the

network they are watching



29%** Watching TV and using Facebook

concurrently



61%** Watching TV and using Internet

concurrently



*10% was for a particular network, not an average

** Average across 10 networks/networks groups, 5 week study period







HOW AMERICANS WATCH TV



TRADITIONAL TV 288 million



ONLINE 143 million



TIMESHIFTED (DVR) 111 million



MOBILE PHONE 30 million







TV ONLY - 72%



TV, INTERNET -- 17%

& MOBILE



INTERNET &

MOBILE ONLY - 11%







*17% figure represents multi-screen consumers who access content via 2 or more platforms (TV & Internet; TV & mobile; TV, Internet & mobile; or Internet & mobile)



People who watch TV

online as well as through

traditional TV watch

25% MORE TV



Peak time for

watching TV on

a computer is

during the

WORKDAY





THE UBIQUITY

OF SOCIAL MEDIA



100% of the Ad Age

Top 100 Advertisers

have established

Facebook pages for

their brands





Social media

accounts for

18%

of time spent

online



55+ 9%



The fastest growing social networking user

segments are males (of all ages), and

people over 55 (each of these segments

increased by more than 9% between July

2010 and October 2011)





email - 22%





IM - 42%



social media 34%





Among 15-24 year olds, between July 2010 and October 2011,

engagement with email and instant messaging fell 22% and 42%,

respectively, while social media engagement rose 34%





2008 2009 2010 2011 2012



% of people in the U.S.

who have a social

networking profile 24% 34% 48% 52% 56%



% of people in the U.S.

who use social media

several times a day 5% 7% 15% 18% 22%







The information provided here in does not constitute legal

advice, and should not be acted upon; always obtain

specific legal advice based on particular situations. The

views expressed herein shall not be attributed to Morrison

& Forrester, its attorneys or clients.



Courtesy of Socially Aware, the social media

law update. Our blog is located at www.

sociallyawareblog.com. You can also follow

us on Twitter @MoFoSocMedia. For a free

subscription to our newsletter, please visit

www.moto.com/sociallyaware.



Thanks to John Delaney, Nathan Salminen

and Eunice Lee for their work in creating this

infographic.

The Growing Impact of Social Media

shared by eunicel on Dec 03, 2012 in Social Media

The Growing Impact of Social Media

shared by eunicel on Dec 03, 2012 in Social Media

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This infographic that delves into Americans’ increasing obsession with social media, along with their increasingly fractured attention spans.
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