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Grocery Coupon Use in America

A Coupon NATION Gone are the days when groceries only cost a few dollars and paper coupons only lived inside the purses of old ladies hoping to save a few pennies. In today's floundering economy, coupon use is more popular than ever. Losing the stigma it once had, couponing is simply a smart way to shop. It turns out nearly everyone uses coupons, especially since they transferred to the net. $363.00 An average consumer spends $363 a month on groceries. Shopping Around 89% FOOD CENTRAL CENTRAL FOODS of consumers said they now regularly shop at more than one grocery store. In a survey of 500 shoppers conducted by Sentient Decision Science on behalf of Saving Star, 89 percent of people indicated they regularly 88.2 million use grocery coupons. consumers plan to use online coupons in 2011. Time Is Money 25% $100 0: 15 52% 0:30 1:00 In 2011, every hour spent looking for coupons is of coupon users spend more of coupon users spend than 15 minutes per week 30 minutes to an hour browsing for coupons. searching for coupons going to be worth an per week. estimated $100 in savings. A Penny Saved. $3.7 billion $1.44 The amount shoppers saved with coupons in 2010. The average savings per coupon in 2010. If all grocery coupons were redeemed $485 billion, in 2010, Americans would have saved that's more than the combined GDP of New Zealand, Ireland and Peru! + + NEW ZEALAND IRELAND PERU (TOTAL: 484.19b) $127b $227b $130b On average, coupon users save about $55 a month on their grocery bill. Heavier users in higher income brackets tend to save The More You Make more per month than lighter coupon users. The More You Save COUPON USER SAVINGS BY HOUSEHOLD INCOME LESS THAN $50,000 $100,000 GREATER THAN $50,000 to $99,999 to $124,999 $125,000 SAVES*: SAVES: SAVES: SAVES: $41 $58 $146 $91 Households earning over $100,000 per year are the biggest savers as well, averaging *PER MONTH, ROUNDED TO NEAREST DOLLAR nearly $150 per month in grocery savings through coupons. Not surprisingly, the more frequently consumers The More You Use use coupons, the more they save per month. The More You Save COUPON USE BY PREVALENCE AND SAVINGS $93 $80 $60 $52 $40 $20 $29 $14 Most of Rarely Every time I shop Sometimes the time *ROUNDED TO NEAREST DOLLAR Since the start of the recession, the number one way shoppers have saved on groceries is by increasing their use of coupons, beating other choices such as buying private label more often, shopping at discount stores, or purchasing fewer items. (SURVEY BY SENTIENT DECISION SCIENCE ON BEHALF OF SAVINGSTAR.) The increase of coupon use may also be thanks to males. The Gender Bender Men are increasingly using coupons, and even talking about it. COUPONS ABOUT DUDE, SAVE 50%! 1 IN 2 adult males have used 36% 18% a coupon in the past six of men admitted they of men have told a friend about months. have a designated place for a coupon they found online. coupons they plan to use. COUPON REDEMPTION GROWTH The Next Generation TRADITIONAL* 53% INTERNET 70% 265% of people under the age of 35 want Newspaper inserts may still be the primary method of coupon distribution, but the 53 percent redemption growth seems minimal, compared to the 265 to receive digital grocery coupons on their smartphone. percent rise of Internet redemption in 2009. *[PHYSICAL] COUPONS WORK Hmm, Lets try it! NEW! 85% 60% of respondents indicated they would try of those surveyed are using a new product, if they had a coupon for it. more coupons than a year ago. SavingStar SOURCES: Grocery eCoupons. Nothing to clip. Nothing to print. www.savingstar.com SAVINGSTAR.COM • NIELSEN.COM • MARKETINGCHARTS.COM in SAVE A Coupon NATION Gone are the days when groceries only cost a few dollars and paper coupons only lived inside the purses of old ladies hoping to save a few pennies. In today's floundering economy, coupon use is more popular than ever. Losing the stigma it once had, couponing is simply a smart way to shop. It turns out nearly everyone uses coupons, especially since they transferred to the net. $363.00 An average consumer spends $363 a month on groceries. Shopping Around 89% FOOD CENTRAL CENTRAL FOODS of consumers said they now regularly shop at more than one grocery store. In a survey of 500 shoppers conducted by Sentient Decision Science on behalf of Saving Star, 89 percent of people indicated they regularly 88.2 million use grocery coupons. consumers plan to use online coupons in 2011. Time Is Money 25% $100 0: 15 52% 0:30 1:00 In 2011, every hour spent looking for coupons is of coupon users spend more of coupon users spend than 15 minutes per week 30 minutes to an hour browsing for coupons. searching for coupons going to be worth an per week. estimated $100 in savings. A Penny Saved. $3.7 billion $1.44 The amount shoppers saved with coupons in 2010. The average savings per coupon in 2010. If all grocery coupons were redeemed $485 billion, in 2010, Americans would have saved that's more than the combined GDP of New Zealand, Ireland and Peru! + + NEW ZEALAND IRELAND PERU (TOTAL: 484.19b) $127b $227b $130b On average, coupon users save about $55 a month on their grocery bill. Heavier users in higher income brackets tend to save The More You Make more per month than lighter coupon users. The More You Save COUPON USER SAVINGS BY HOUSEHOLD INCOME LESS THAN $50,000 $100,000 GREATER THAN $50,000 to $99,999 to $124,999 $125,000 SAVES*: SAVES: SAVES: SAVES: $41 $58 $146 $91 Households earning over $100,000 per year are the biggest savers as well, averaging *PER MONTH, ROUNDED TO NEAREST DOLLAR nearly $150 per month in grocery savings through coupons. Not surprisingly, the more frequently consumers The More You Use use coupons, the more they save per month. The More You Save COUPON USE BY PREVALENCE AND SAVINGS $93 $80 $60 $52 $40 $20 $29 $14 Most of Rarely Every time I shop Sometimes the time *ROUNDED TO NEAREST DOLLAR Since the start of the recession, the number one way shoppers have saved on groceries is by increasing their use of coupons, beating other choices such as buying private label more often, shopping at discount stores, or purchasing fewer items. (SURVEY BY SENTIENT DECISION SCIENCE ON BEHALF OF SAVINGSTAR.) The increase of coupon use may also be thanks to males. The Gender Bender Men are increasingly using coupons, and even talking about it. COUPONS ABOUT DUDE, SAVE 50%! 1 IN 2 adult males have used 36% 18% a coupon in the past six of men admitted they of men have told a friend about months. have a designated place for a coupon they found online. coupons they plan to use. COUPON REDEMPTION GROWTH The Next Generation TRADITIONAL* 53% INTERNET 70% 265% of people under the age of 35 want Newspaper inserts may still be the primary method of coupon distribution, but the 53 percent redemption growth seems minimal, compared to the 265 to receive digital grocery coupons on their smartphone. percent rise of Internet redemption in 2009. *[PHYSICAL] COUPONS WORK Hmm, Lets try it! NEW! 85% 60% of respondents indicated they would try of those surveyed are using a new product, if they had a coupon for it. more coupons than a year ago. SavingStar SOURCES: Grocery eCoupons. Nothing to clip. Nothing to print. www.savingstar.com SAVINGSTAR.COM • NIELSEN.COM • MARKETINGCHARTS.COM in SAVE A Coupon NATION Gone are the days when groceries only cost a few dollars and paper coupons only lived inside the purses of old ladies hoping to save a few pennies. In today's floundering economy, coupon use is more popular than ever. Losing the stigma it once had, couponing is simply a smart way to shop. It turns out nearly everyone uses coupons, especially since they transferred to the net. $363.00 An average consumer spends $363 a month on groceries. Shopping Around 89% FOOD CENTRAL CENTRAL FOODS of consumers said they now regularly shop at more than one grocery store. In a survey of 500 shoppers conducted by Sentient Decision Science on behalf of Saving Star, 89 percent of people indicated they regularly 88.2 million use grocery coupons. consumers plan to use online coupons in 2011. Time Is Money 25% $100 0: 15 52% 0:30 1:00 In 2011, every hour spent looking for coupons is of coupon users spend more of coupon users spend than 15 minutes per week 30 minutes to an hour browsing for coupons. searching for coupons going to be worth an per week. estimated $100 in savings. A Penny Saved. $3.7 billion $1.44 The amount shoppers saved with coupons in 2010. The average savings per coupon in 2010. If all grocery coupons were redeemed $485 billion, in 2010, Americans would have saved that's more than the combined GDP of New Zealand, Ireland and Peru! + + NEW ZEALAND IRELAND PERU (TOTAL: 484.19b) $127b $227b $130b On average, coupon users save about $55 a month on their grocery bill. Heavier users in higher income brackets tend to save The More You Make more per month than lighter coupon users. The More You Save COUPON USER SAVINGS BY HOUSEHOLD INCOME LESS THAN $50,000 $100,000 GREATER THAN $50,000 to $99,999 to $124,999 $125,000 SAVES*: SAVES: SAVES: SAVES: $41 $58 $146 $91 Households earning over $100,000 per year are the biggest savers as well, averaging *PER MONTH, ROUNDED TO NEAREST DOLLAR nearly $150 per month in grocery savings through coupons. Not surprisingly, the more frequently consumers The More You Use use coupons, the more they save per month. The More You Save COUPON USE BY PREVALENCE AND SAVINGS $93 $80 $60 $52 $40 $20 $29 $14 Most of Rarely Every time I shop Sometimes the time *ROUNDED TO NEAREST DOLLAR Since the start of the recession, the number one way shoppers have saved on groceries is by increasing their use of coupons, beating other choices such as buying private label more often, shopping at discount stores, or purchasing fewer items. (SURVEY BY SENTIENT DECISION SCIENCE ON BEHALF OF SAVINGSTAR.) The increase of coupon use may also be thanks to males. The Gender Bender Men are increasingly using coupons, and even talking about it. COUPONS ABOUT DUDE, SAVE 50%! 1 IN 2 adult males have used 36% 18% a coupon in the past six of men admitted they of men have told a friend about months. have a designated place for a coupon they found online. coupons they plan to use. COUPON REDEMPTION GROWTH The Next Generation TRADITIONAL* 53% INTERNET 70% 265% of people under the age of 35 want Newspaper inserts may still be the primary method of coupon distribution, but the 53 percent redemption growth seems minimal, compared to the 265 to receive digital grocery coupons on their smartphone. percent rise of Internet redemption in 2009. *[PHYSICAL] COUPONS WORK Hmm, Lets try it! NEW! 85% 60% of respondents indicated they would try of those surveyed are using a new product, if they had a coupon for it. more coupons than a year ago. SavingStar SOURCES: Grocery eCoupons. Nothing to clip. Nothing to print. www.savingstar.com SAVINGSTAR.COM • NIELSEN.COM • MARKETINGCHARTS.COM in SAVE A Coupon NATION Gone are the days when groceries only cost a few dollars and paper coupons only lived inside the purses of old ladies hoping to save a few pennies. In today's floundering economy, coupon use is more popular than ever. Losing the stigma it once had, couponing is simply a smart way to shop. It turns out nearly everyone uses coupons, especially since they transferred to the net. $363.00 An average consumer spends $363 a month on groceries. Shopping Around 89% FOOD CENTRAL CENTRAL FOODS of consumers said they now regularly shop at more than one grocery store. In a survey of 500 shoppers conducted by Sentient Decision Science on behalf of Saving Star, 89 percent of people indicated they regularly 88.2 million use grocery coupons. consumers plan to use online coupons in 2011. Time Is Money 25% $100 0: 15 52% 0:30 1:00 In 2011, every hour spent looking for coupons is of coupon users spend more of coupon users spend than 15 minutes per week 30 minutes to an hour browsing for coupons. searching for coupons going to be worth an per week. estimated $100 in savings. A Penny Saved. $3.7 billion $1.44 The amount shoppers saved with coupons in 2010. The average savings per coupon in 2010. If all grocery coupons were redeemed $485 billion, in 2010, Americans would have saved that's more than the combined GDP of New Zealand, Ireland and Peru! + + NEW ZEALAND IRELAND PERU (TOTAL: 484.19b) $127b $227b $130b On average, coupon users save about $55 a month on their grocery bill. Heavier users in higher income brackets tend to save The More You Make more per month than lighter coupon users. The More You Save COUPON USER SAVINGS BY HOUSEHOLD INCOME LESS THAN $50,000 $100,000 GREATER THAN $50,000 to $99,999 to $124,999 $125,000 SAVES*: SAVES: SAVES: SAVES: $41 $58 $146 $91 Households earning over $100,000 per year are the biggest savers as well, averaging *PER MONTH, ROUNDED TO NEAREST DOLLAR nearly $150 per month in grocery savings through coupons. Not surprisingly, the more frequently consumers The More You Use use coupons, the more they save per month. The More You Save COUPON USE BY PREVALENCE AND SAVINGS $93 $80 $60 $52 $40 $20 $29 $14 Most of Rarely Every time I shop Sometimes the time *ROUNDED TO NEAREST DOLLAR Since the start of the recession, the number one way shoppers have saved on groceries is by increasing their use of coupons, beating other choices such as buying private label more often, shopping at discount stores, or purchasing fewer items. (SURVEY BY SENTIENT DECISION SCIENCE ON BEHALF OF SAVINGSTAR.) The increase of coupon use may also be thanks to males. The Gender Bender Men are increasingly using coupons, and even talking about it. COUPONS ABOUT DUDE, SAVE 50%! 1 IN 2 adult males have used 36% 18% a coupon in the past six of men admitted they of men have told a friend about months. have a designated place for a coupon they found online. coupons they plan to use. COUPON REDEMPTION GROWTH The Next Generation TRADITIONAL* 53% INTERNET 70% 265% of people under the age of 35 want Newspaper inserts may still be the primary method of coupon distribution, but the 53 percent redemption growth seems minimal, compared to the 265 to receive digital grocery coupons on their smartphone. percent rise of Internet redemption in 2009. *[PHYSICAL] COUPONS WORK Hmm, Lets try it! NEW! 85% 60% of respondents indicated they would try of those surveyed are using a new product, if they had a coupon for it. more coupons than a year ago. SavingStar SOURCES: Grocery eCoupons. Nothing to clip. Nothing to print. www.savingstar.com SAVINGSTAR.COM • NIELSEN.COM • MARKETINGCHARTS.COM in SAVE A Coupon NATION Gone are the days when groceries only cost a few dollars and paper coupons only lived inside the purses of old ladies hoping to save a few pennies. In today's floundering economy, coupon use is more popular than ever. Losing the stigma it once had, couponing is simply a smart way to shop. It turns out nearly everyone uses coupons, especially since they transferred to the net. $363.00 An average consumer spends $363 a month on groceries. Shopping Around 89% FOOD CENTRAL CENTRAL FOODS of consumers said they now regularly shop at more than one grocery store. In a survey of 500 shoppers conducted by Sentient Decision Science on behalf of Saving Star, 89 percent of people indicated they regularly 88.2 million use grocery coupons. consumers plan to use online coupons in 2011. Time Is Money 25% $100 0: 15 52% 0:30 1:00 In 2011, every hour spent looking for coupons is of coupon users spend more of coupon users spend than 15 minutes per week 30 minutes to an hour browsing for coupons. searching for coupons going to be worth an per week. estimated $100 in savings. A Penny Saved. $3.7 billion $1.44 The amount shoppers saved with coupons in 2010. The average savings per coupon in 2010. If all grocery coupons were redeemed $485 billion, in 2010, Americans would have saved that's more than the combined GDP of New Zealand, Ireland and Peru! + + NEW ZEALAND IRELAND PERU (TOTAL: 484.19b) $127b $227b $130b On average, coupon users save about $55 a month on their grocery bill. Heavier users in higher income brackets tend to save The More You Make more per month than lighter coupon users. The More You Save COUPON USER SAVINGS BY HOUSEHOLD INCOME LESS THAN $50,000 $100,000 GREATER THAN $50,000 to $99,999 to $124,999 $125,000 SAVES*: SAVES: SAVES: SAVES: $41 $58 $146 $91 Households earning over $100,000 per year are the biggest savers as well, averaging *PER MONTH, ROUNDED TO NEAREST DOLLAR nearly $150 per month in grocery savings through coupons. Not surprisingly, the more frequently consumers The More You Use use coupons, the more they save per month. The More You Save COUPON USE BY PREVALENCE AND SAVINGS $93 $80 $60 $52 $40 $20 $29 $14 Most of Rarely Every time I shop Sometimes the time *ROUNDED TO NEAREST DOLLAR Since the start of the recession, the number one way shoppers have saved on groceries is by increasing their use of coupons, beating other choices such as buying private label more often, shopping at discount stores, or purchasing fewer items. (SURVEY BY SENTIENT DECISION SCIENCE ON BEHALF OF SAVINGSTAR.) The increase of coupon use may also be thanks to males. The Gender Bender Men are increasingly using coupons, and even talking about it. COUPONS ABOUT DUDE, SAVE 50%! 1 IN 2 adult males have used 36% 18% a coupon in the past six of men admitted they of men have told a friend about months. have a designated place for a coupon they found online. coupons they plan to use. COUPON REDEMPTION GROWTH The Next Generation TRADITIONAL* 53% INTERNET 70% 265% of people under the age of 35 want Newspaper inserts may still be the primary method of coupon distribution, but the 53 percent redemption growth seems minimal, compared to the 265 to receive digital grocery coupons on their smartphone. percent rise of Internet redemption in 2009. *[PHYSICAL] COUPONS WORK Hmm, Lets try it! NEW! 85% 60% of respondents indicated they would try of those surveyed are using a new product, if they had a coupon for it. more coupons than a year ago. SavingStar SOURCES: Grocery eCoupons. Nothing to clip. Nothing to print. www.savingstar.com SAVINGSTAR.COM • NIELSEN.COM • MARKETINGCHARTS.COM in SAVE A Coupon NATION Gone are the days when groceries only cost a few dollars and paper coupons only lived inside the purses of old ladies hoping to save a few pennies. In today's floundering economy, coupon use is more popular than ever. Losing the stigma it once had, couponing is simply a smart way to shop. It turns out nearly everyone uses coupons, especially since they transferred to the net. $363.00 An average consumer spends $363 a month on groceries. Shopping Around 89% FOOD CENTRAL CENTRAL FOODS of consumers said they now regularly shop at more than one grocery store. In a survey of 500 shoppers conducted by Sentient Decision Science on behalf of Saving Star, 89 percent of people indicated they regularly 88.2 million use grocery coupons. consumers plan to use online coupons in 2011. Time Is Money 25% $100 0: 15 52% 0:30 1:00 In 2011, every hour spent looking for coupons is of coupon users spend more of coupon users spend than 15 minutes per week 30 minutes to an hour browsing for coupons. searching for coupons going to be worth an per week. estimated $100 in savings. A Penny Saved. $3.7 billion $1.44 The amount shoppers saved with coupons in 2010. The average savings per coupon in 2010. If all grocery coupons were redeemed $485 billion, in 2010, Americans would have saved that's more than the combined GDP of New Zealand, Ireland and Peru! + + NEW ZEALAND IRELAND PERU (TOTAL: 484.19b) $127b $227b $130b On average, coupon users save about $55 a month on their grocery bill. Heavier users in higher income brackets tend to save The More You Make more per month than lighter coupon users. The More You Save COUPON USER SAVINGS BY HOUSEHOLD INCOME LESS THAN $50,000 $100,000 GREATER THAN $50,000 to $99,999 to $124,999 $125,000 SAVES*: SAVES: SAVES: SAVES: $41 $58 $146 $91 Households earning over $100,000 per year are the biggest savers as well, averaging *PER MONTH, ROUNDED TO NEAREST DOLLAR nearly $150 per month in grocery savings through coupons. Not surprisingly, the more frequently consumers The More You Use use coupons, the more they save per month. The More You Save COUPON USE BY PREVALENCE AND SAVINGS $93 $80 $60 $52 $40 $20 $29 $14 Most of Rarely Every time I shop Sometimes the time *ROUNDED TO NEAREST DOLLAR Since the start of the recession, the number one way shoppers have saved on groceries is by increasing their use of coupons, beating other choices such as buying private label more often, shopping at discount stores, or purchasing fewer items. (SURVEY BY SENTIENT DECISION SCIENCE ON BEHALF OF SAVINGSTAR.) The increase of coupon use may also be thanks to males. The Gender Bender Men are increasingly using coupons, and even talking about it. COUPONS ABOUT DUDE, SAVE 50%! 1 IN 2 adult males have used 36% 18% a coupon in the past six of men admitted they of men have told a friend about months. have a designated place for a coupon they found online. coupons they plan to use. COUPON REDEMPTION GROWTH The Next Generation TRADITIONAL* 53% INTERNET 70% 265% of people under the age of 35 want Newspaper inserts may still be the primary method of coupon distribution, but the 53 percent redemption growth seems minimal, compared to the 265 to receive digital grocery coupons on their smartphone. percent rise of Internet redemption in 2009. *[PHYSICAL] COUPONS WORK Hmm, Lets try it! NEW! 85% 60% of respondents indicated they would try of those surveyed are using a new product, if they had a coupon for it. more coupons than a year ago. SavingStar SOURCES: Grocery eCoupons. Nothing to clip. Nothing to print. www.savingstar.com SAVINGSTAR.COM • NIELSEN.COM • MARKETINGCHARTS.COM in SAVE

Grocery Coupon Use in America

shared by SavingStar on Nov 14
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The way we shop and use coupons has changed. No longer do we go to only 1 store for all of our groceries. No longer do only women use coupons. No longer is it necessary to clip and print paper grocery...

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