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Off the Grid

response |tap more than just online I 0808 159 8783 Are customers Off the Grid disappearing in front of your eyes? Do you suspect your campaigns are working harder than your metrics suggest? Understand where and how consumers are going offline and how you can facilitate their journey for marketing advantage. 78% of digital marketers say they can only link the call to marketing activity at the most basic campaign level or not at all. A typical user journey Shopper Behaviour Marketing Campaign £582m Britons spends Clicks on ad Campaign link tracks customer to website page online each week 61% find it very important to (000> Cookie placed on computer ensures customer is linked to campaign if they return & buy Fills in form or be able to call the adds product to shopping cart, business during purchase. but abandons and leaves site. 70% of mobile searchers used click to call to original campaign connect with Searches for same a business ad is served directly. item elsewhere as customer explores online 54% Buyer journey still being tracked and attributed to last click of people think a company is acting in its own interest by not offering the option to speak on the phone. Returns to original website 54% Off the grid 800 20202o of people want the reassurance of some human interaction Calls number before on website completing a purchase. 6. 65% of businesses consider phone calls their highest quality lead source. Makes purchase by phone All tracking lost during phone call new No data to link online marketing New customer? effort to the sale CONNECT ONLINE AND OFFLINE INTERACTIONS WITH CALL TRACKING AT AN INDIVIDUAL LEVEL. INTEGRATE ALL YOUR ONLINE DATA AT POINT OF CALL AND REALISE THE ROI BACK INTO MARKETING. "Hello, yes, can you help me, I'm looking on your website but I need more information Back on the grid before I book..." When the customer makes a phone call DISCOVER MORE AT RESPONSETAP.COM/OFFTHEGRID DOWNLOAD THE FULL WHITEPAPER more than just online I0808 159 8783 P response tap Based onresearch by Atomik and Ore Poll, commissionedby ResponseTap. All other sources are acknowlecged Source: The Communications Market 2013 Olkam Source: Hamis Interactive * Source. Google Cick-to-Call Research Studies 2013 Source: Google Cick-to-Cal Research Studies 2013 Source: BIA/Kelsey & Constat Commerce Monitor

Off the Grid

shared by AccuraCast on Apr 23
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Exciting research from ResponseTap showing how important call analytics are and how underused they are by most modern marketers.

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ResponseTap

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Business
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