The Greening Of America's Companies

THE GREENING For the enterprise, the focus on sustainability is not just about saving the planet; it's about saving money and impacting the bottom line, too. As major companies like Wal-Mart introduce sustainable business OF AMERICA'S COMPANIES practices to the mainstream, it may soon transform the way we think about going green. This year, Forbes compiled a list of America's greenest TOP O GREENEST COMPANIES companies and ranked them based on their annual green power usage, power sources, and total electricity use percentage. Here the five that made it to the top: Annual green power usage C Solar power O Biomass Wind power :) Hydro power 2.5 billion kWh (intel) 1.4 billion kWh KOHĽ'S 817 million kWh WHOLE FOODS 573 million kWh 416.5 million kWh Johnvon -Johnmon HONORABLE MENTIONS Walmart Coca-Cola CHANGING THE WAY THE WORLD THINKS ABOUT PLASTIC BOTTLES SUPER GREEN In 2005, Wal-Mart decided to go "green" and has Coca-Cola reduces its carbon footprint by using a plant-based since been committed to being a "good steward for bottle that's composed of sugarcane converted into the environment," according CEO Lee Scott. The monoethylene glycol (MEG). The alternative packaging is mega retailer has been revamping, inside and out, lighter than the average recyclable bottle but functions just like from renewable energy sources to eco-conscious traditional plastic. product packaging. NIKE Ups CONSIDERATE DESIGN BROWN GOES GREEN Nike's "Considered Index" desktop application For drivers, sitting in the left hand lane with the engine idling is not only wasting time; it's wasting money. UPS's "package flow" GPS software minimizes left-hand turns in delivery routes and saved $8.4 million in fuel costs, and 32,000 metric encourages designers to be more eco-friendly when designing shoes, through use of sustainable materials such as hemp, polyester and reclaimed rubber. tons of CO2 emissions in 2007. DELL NO COMPUTER SHOULD GO TO WASTE Dell, Inc. makes it possible for consumers to safely dispose of computers through a special recycling program that accepts not only Dell-branded products, but also computers, monitors and printers from other companies, too. ECO-TRENDS IN THE ENTERPRISE Percent of Global Fortune 500 companies that published Corporate Social Responsibility reports over the years: 80% 64% 67% 45% CORPORATE SUSTAINABILITY REPORTS Corporations around the world are publishing Corporate Sustainability Reports (CSRS) that include corporate policies and strategies to achieve specific environmental targets. 2002 2005 2007 2009 CEOS DO THEIR PART Among CEOS around the world surveyed by a UN Global Compact: 93% Believe that sustainability will be critical to the future success of their companies. 91% Report that their company will use renewable energy and new sustainable technologies to keep a low carbon footprint over the next five years. 89% Believe that consumers demanding sustainable products and services is "important" to "very important" to core business strategies. 72% Cite brand trust and recognition as one of the top three motivations to be sustainable. PURCHASING MORE "GREEN" PRODUCTS According to a 2009 survey commissioned by TerraChoice, more organizations will buy green products for their business needs. In the next two years, will your organization do more or less green purchasing? TAX INCENTIVES The World Economic Council identifies more than 20 countries that offer tax relief when energy-efficient technology is purchased and used. 83% MORE 1% LESS 12% NEITHER 4% NO OPINION INVESTMENT IN GREEN COMPANIES $1.32 M $1.94 M Dollars in Funding 2011 US DEALS AND INVESTMENT DOLLARS IN GREEN TECH ARE UP Although the investment climate in green tech has been less than enthusiastic over the last few quarters, 2010 2011 year-over-year investment dollars are now up 46%. 85 Number of Deals 86 WHAT GREEN INDUSTRIES ARE GATHERING THE MOST VENTURE CAPITAL ATTENTION? 38% Renewables 6% Automobile Manufacturing 9% Energy Efficiency Share of Green Venture Capital Green/Environmental by Industry Software 3% Energy Storage 40% Other CORPORATE EXECS ON GOING GREEN "The lowering of energy consumption is as important for us as new uses of software and IT for the environment." -Steve Ballmer, Microsoft CEO "The concerns about our natural environment are not opposed to the concerns of our economies and our societies-they are one." -Samuel J. Palmisano, IBM CEO "Ford Motor Company is committed to producing a full range of fuel-efficient vehicles that emit fewer greenhouse gases..[and] are focusing on sustainable technology solutions that can be used not for hundreds or thousands of cars – but for millions of cars..." -Alan Mulally, Ford Motor Company President and CEO "What's important is that we don't treat environmental sustainability as something separate from our base business." -Bob McDonald, P&G CEO O SOCIALCAST SOURCES: FORRESTER.COM, LATIMES.COM, FORBES.COM, VMWARE.COM, UPS.COM, THECOCA-COLACOMPANY.COM, CB INSIGHTS, EJOURNALUSA THE GREENING OF U.S, CORPORATIONS," TERRACHOICE.COM, UNITED NATIONS GLOBAL COM PACT "A NEW ERA OF SUSTAINABILITY: UN GLOBAL SOCIALCA COMPACT-ACCENTURE CEO STUDY 2010," BLOGGINGE3.COM, TIMESLEADER.COM, FORBES.COM sOCIALCASToIALCANTSOCIALCASTOA ALCAST SOCIALCAST CA SOCIALCASTO O 2011 SOCIALCAST INC. ALL OTHER TRADEMARKS HEREIN ARE RECOGNIZED TO BE THE PROPERTY OF THEIR RESPECTIVE OWNERS. 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