Green Monday Gains

GREEN MONDAY 2012 CYBER MONDAY VS. GREEN MONDAY U.S. ONLINE SPENDING (MM) $1,500 1,465 1,275 1,251 $1,200 1,133 1,028 954 859 887 854 $900 846 $600 300 2008 2009 2010 2011 2012 Cyber Monday Green Monday 2012 SPENDING NUMBERS TOTAL SPENDING $1,275 IN MILLIONS: A 13% FROM 2011 # OF BUYERS Y/Y SPENDING PER BUYER 8.5M IN 2011 9.0M IN 2012 $140.71 # OF TRANSACTIONS: 15.9 MILLION SPENDING DAY RANK 2005 2006 2007 2008 2009 2010 2011 2012 10 Cyber Monday 12 Green Monday 12 spending day rank Green Monday is traditionally the second monday of December, known for being a notably lucrative holiday sales day next to Cyber Monday. Source: 2012 Holiday e-Commerce Webinar, December 2012 For more information, visit www.comscore.com/HolidayShopping COMSCORE.