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A Green Black Friday for Retailers?

ONLINE HOLIDAY SHOPPING BY THE NUMBERS BLACK FRIDAY KICKS OFF HOLIDAY SHOPPING ONLINE TO0 33% $695 MILLION was spent on Black Friday 2010 alone. ? spent on Black Friday weekend 2010 was online. CYBER MONDAY IS WHEN THE MONEY REALLY FLOWS Cyber Monday 2010 saw 22% $1.028 BILLION heard about a Cyber Monday promotion through their online of online sales made by 9 million shoppers. social network. US Cyber Monday Ecommerce Sales: 2007-2010 4 1200 $1028MM• 1100 $887MM - 1000 $834MM1 900 $733MM 80 700 600 500 400 2007 2008 2009 2010 SHOPPERS ARE MOVING ONLINE In 2010 Online shoppers will do 67% 50.5% of holiday shoppers of their holiday shopping online researched purchases online.' this year, 2 ONLINE SHOPPERS SPEND MORE Online shoppers will spend an average of 21.7% more than the $857.59' average consumer, on gifts and seasonal goods, 2 IgnitionOne is the world's first Digital Marketing Suite, offering multiple solutions to improve online advertising performance within a single platform. Read more at: http://bit.ly/ignitiononeresearch IGNITIONONE www.ignitionone.com Follow us on Twitter @ignitionone. 1. http://www.emarketer.com; 2. http://www.rinteractive.net/rhythm-interactive/the-source/2011/08/statistics-corner-29/: 3. http://blog.hubze.com/2011/10/marketing-monday-holiday-marketing-on-social-media/: 4. Volusion, Nov 2011

A Green Black Friday for Retailers?

shared by rmmojado on Jan 24
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Despite the discouraging economy and the volatile stock market, it looks like retailers–those that have significant sales online, at least, if not the mainly bricks-and-mortar kind–may do better t...

Publisher

Forbes

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IgnitionOne

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Business
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