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Digital Marketing Strategy for Gym Owners By EBriks Infotech

Penetration of UK population Top five trusts and number of gyms Number of UK health clubs Market value, £bn Fitness facilities and gyms Total Private Public Membership in millions and number of gyms 12.1% Total 5,900 3.86 2.65 1.21 Greenwich Leisure Public Private 65 Public 2007 4.4 2.76 Top 10 private operators Number of clubs Fusion Fitness First including Klick Clubs Owner BC Partners Virgin Active CVC/ Virgin Group 43 2,591 3,117 113 Freedon Leisure 148 Spirit Health Club LRG Hotels Numberfof clubs David Lloyd London & 2008 Private 4.41 29 2.8 Regional / Caird Capital Members Marriott Glasgow Life Leisure Club Marriott International Total 7.6m 2.622 21 3,133 Public 80 South Lanarkshire Leisure 2009 39 and Culture Trust 2.86 4.47 17 43 2,642 Top five leisure 3,151 management contractors Private 79 LA Fitness 2010 DC Leisure Management MidOcean Partners A.57 46 2.86 71 Clubs opened in last 12 months Parkwood Leisure 2.686 61 65 3,199 Total 163 60 LivingWell Hilton International Public 63 2011 2.91 4.43 Sport & Leisure Management 62 58 2,706 Serco Leisure 3,146 Bannantyne's Health Club Duncan Bannantyne DW Sports Fitness DW Fitness Nuffield Health including Greens Clubs 44 2012 Private Nuffield Health 4.53 3.0> Leisure Connection Clubs closed in last 12 months 40 Total 133 2.724 3,176 Public 46 87 Private 2,724 3,176 4.53m 101 Penetration of UK population Top five trusts and number of gyms Number of UK health clubs Market value, £bn Fitness facilities and gyms Total Private Public Membership in millions and number of gyms 12.1% Total 5,900 3.86 2.65 1.21 Greenwich Leisure Public Private 65 Public 2007 4.4 2.76 Top 10 private operators Number of clubs Fusion Fitness First including Klick Clubs Owner BC Partners Virgin Active CVC/ Virgin Group 43 2,591 3,117 113 Freedon Leisure 148 Spirit Health Club LRG Hotels Numberfof clubs David Lloyd London & 2008 Private 4.41 29 2.8 Regional / Caird Capital Members Marriott Glasgow Life Leisure Club Marriott International Total 7.6m 2.622 21 3,133 Public 80 South Lanarkshire Leisure 2009 39 and Culture Trust 2.86 4.47 17 43 2,642 Top five leisure 3,151 management contractors Private 79 LA Fitness 2010 DC Leisure Management MidOcean Partners A.57 46 2.86 71 Clubs opened in last 12 months Parkwood Leisure 2.686 61 65 3,199 Total 163 60 LivingWell Hilton International Public 63 2011 2.91 4.43 Sport & Leisure Management 62 58 2,706 Serco Leisure 3,146 Bannantyne's Health Club Duncan Bannantyne DW Sports Fitness DW Fitness Nuffield Health including Greens Clubs 44 2012 Private Nuffield Health 4.53 3.0> Leisure Connection Clubs closed in last 12 months 40 Total 133 2.724 3,176 Public 46 87 Private 2,724 3,176 4.53m 101

Digital Marketing Strategy for Gym Owners By EBriks Infotech

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