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Graph Search Infographic: 7 Predictions for How Facebook Graph Search Will Impact Marketing

7 Predictions for How Graph Search will Impact Marketing Facebook's announcement of its social-driven search engine Graph Search sent many search marketers into a tizzy about its implicationa for Google search and the digital morkating landscape. Because it's stil in its infancy, Graph Search has yet to yield any tangibie data and use cases - but thot doesn't mean we can't look into our crystal ball and make a few of our own predictions! Graph Search will create a whole new set of privacy issues for users Oraph Search could overtake Foursquare Gaph Search hasthe potentialto be very Lsatui forfindinginformation aour a persen - uhather you're checking ou prospective ereioyee, or sconng oute potentel date But th cod poie so pracy cencerrn.andthere couk be As a toal for finding recormenations for local basinesas, Grapn Search caula possbly compate withve es Yeo end location boeservicese Fousauare tesecialy n cortanetion Mth Facebook Pacen. Graph Search will unlock grester ndvertising insights and options Graph Search will change how we think of SEO for marketers mor becklash ornthe horizon. Likas, commenta and shares wll dri what uen e hen they search uaing Greph Search- the social signe that detemine the raniking of reute So, SEO will no longer be jut albout aptimiaing a wbeite for Google but ala optimiaing Facebook content for Graah Search - and for Bina. Facebook's search engine parter Think of the clate Google collecta on pour rchen to une for tergeting ad. Now think about what Facebook could do by harmeasing the seme ndh of date hrom Graph Search to give marieten greater targating capabilitias and mane optiona to pet in front of their audence, uch a Pay-Par-Cick kayword achertiing Graph Search will be important for local businesses B2C brands wil get the most benenit from Graph Search Geca Facebook uer can search for Consumar bank well as nonprofts. l datnitay get the most om Graeh Serch in terms of aadianca targatro and how usars cumently use Facaboos B28 brends, howeve, y haa teugher ime tergtirg busneis buvers cathoigh the may s e e to gleon some local businee their frienda viat and Ike, k wil bacome very important for local buinessas a dai their pege on facebook Facebook and buld theirpresence Imights thet be unetuln bulding Graph Search will require large buyer peona brands to think locally Large brands, enpecially tanchises will need to reases their Facebook strategy, focusing more attention on growing engagenent (ke, shares and commento on pages af individual storetronts, rather than the langer brand pege searchmojo O, nanen reEH o. 7 Predictions for How Graph Search will Impact Marketing Facebook's announcement of its social-driven search engine Graph Search sent many search marketers into a tizzy about its implicationa for Google search and the digital morkating landscape. Because it's stil in its infancy, Graph Search has yet to yield any tangibie data and use cases - but thot doesn't mean we can't look into our crystal ball and make a few of our own predictions! Graph Search will create a whole new set of privacy issues for users Oraph Search could overtake Foursquare Gaph Search hasthe potentialto be very Lsatui forfindinginformation aour a persen - uhather you're checking ou prospective ereioyee, or sconng oute potentel date But th cod poie so pracy cencerrn.andthere couk be As a toal for finding recormenations for local basinesas, Grapn Search caula possbly compate withve es Yeo end location boeservicese Fousauare tesecialy n cortanetion Mth Facebook Pacen. Graph Search will unlock grester ndvertising insights and options Graph Search will change how we think of SEO for marketers mor becklash ornthe horizon. Likas, commenta and shares wll dri what uen e hen they search uaing Greph Search- the social signe that detemine the raniking of reute So, SEO will no longer be jut albout aptimiaing a wbeite for Google but ala optimiaing Facebook content for Graah Search - and for Bina. Facebook's search engine parter Think of the clate Google collecta on pour rchen to une for tergeting ad. Now think about what Facebook could do by harmeasing the seme ndh of date hrom Graph Search to give marieten greater targating capabilitias and mane optiona to pet in front of their audence, uch a Pay-Par-Cick kayword achertiing Graph Search will be important for local businesses B2C brands wil get the most benenit from Graph Search Geca Facebook uer can search for Consumar bank well as nonprofts. l datnitay get the most om Graeh Serch in terms of aadianca targatro and how usars cumently use Facaboos B28 brends, howeve, y haa teugher ime tergtirg busneis buvers cathoigh the may s e e to gleon some local businee their frienda viat and Ike, k wil bacome very important for local buinessas a dai their pege on facebook Facebook and buld theirpresence Imights thet be unetuln bulding Graph Search will require large buyer peona brands to think locally Large brands, enpecially tanchises will need to reases their Facebook strategy, focusing more attention on growing engagenent (ke, shares and commento on pages af individual storetronts, rather than the langer brand pege searchmojo O, nanen reEH o. 7 Predictions for How Graph Search will Impact Marketing Facebook's announcement of its social-driven search engine Graph Search sent many search marketers into a tizzy about its implicationa for Google search and the digital morkating landscape. Because it's stil in its infancy, Graph Search has yet to yield any tangibie data and use cases - but thot doesn't mean we can't look into our crystal ball and make a few of our own predictions! Graph Search will create a whole new set of privacy issues for users Oraph Search could overtake Foursquare Gaph Search hasthe potentialto be very Lsatui forfindinginformation aour a persen - uhather you're checking ou prospective ereioyee, or sconng oute potentel date But th cod poie so pracy cencerrn.andthere couk be As a toal for finding recormenations for local basinesas, Grapn Search caula possbly compate withve es Yeo end location boeservicese Fousauare tesecialy n cortanetion Mth Facebook Pacen. Graph Search will unlock grester ndvertising insights and options Graph Search will change how we think of SEO for marketers mor becklash ornthe horizon. Likas, commenta and shares wll dri what uen e hen they search uaing Greph Search- the social signe that detemine the raniking of reute So, SEO will no longer be jut albout aptimiaing a wbeite for Google but ala optimiaing Facebook content for Graah Search - and for Bina. Facebook's search engine parter Think of the clate Google collecta on pour rchen to une for tergeting ad. Now think about what Facebook could do by harmeasing the seme ndh of date hrom Graph Search to give marieten greater targating capabilitias and mane optiona to pet in front of their audence, uch a Pay-Par-Cick kayword achertiing Graph Search will be important for local businesses B2C brands wil get the most benenit from Graph Search Geca Facebook uer can search for Consumar bank well as nonprofts. l datnitay get the most om Graeh Serch in terms of aadianca targatro and how usars cumently use Facaboos B28 brends, howeve, y haa teugher ime tergtirg busneis buvers cathoigh the may s e e to gleon some local businee their frienda viat and Ike, k wil bacome very important for local buinessas a dai their pege on facebook Facebook and buld theirpresence Imights thet be unetuln bulding Graph Search will require large buyer peona brands to think locally Large brands, enpecially tanchises will need to reases their Facebook strategy, focusing more attention on growing engagenent (ke, shares and commento on pages af individual storetronts, rather than the langer brand pege searchmojo O, nanen reEH o.

Graph Search Infographic: 7 Predictions for How Facebook Graph Search Will Impact Marketing

shared by searchmojo on Mar 06
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Facebook’s announcement of its social-driven search engine Graph Search created ripples in the digital industry about its implications for Google search and the online marketing landscape.

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