Google’s Hummingbird Algorithm – What’s it All About?

GOOGLE'S HUMMINGBIRD – WHAT'S IT ALL ABOUT? algorithm Its name comes from being Hummingbird "precise and fast." Google It is the biggest change to search algorithms since Caffeine in 2010. Rolled out in September 2013 Hummingbird is primarily aimed at giving Google's search engine a better grasp at understanding concepts instead of mere words - Amit Singhal (Google search chief) The PURPOSE? IMPACT ON USERS O Where can I get chocolate cake? Where can I get chocolatejcake? Hummingbird's way Traditional search CONVERSATIONAL SEARCH -Hummingbird is paying more attention to each word in a query, ensuring that the whole query – the whole sentence or the meaning – is taken into account, rather than particular words.The goal is to provide pages matching with the meaning of the search rather than the pages that contain just a few words. HUMMINGBIRD &SEO Q IMPACT Low quality directories/ bookmarking/articles directories are the past Beware Bad Merchants !! March 9-2013: Cutts said, * No more anchors? "We might have a potential new launch later this year, things. maybe a bit earlier; onlooking v Clear Indication - Better reviews = Better rankings. whether we can do a better job on the quality of mer- chants; because we don't want Is Page Rank Finally Dead? After Hummingbird - "maybe it hasn't technically, but in practice, Google's failure to update the page rank values might effectively be killing it, all the same."search results." low quality experience mer- chants to be ranked higher in search results." - Unlinked URLS Indexing - Google's John Mueller confirmed that Google will use URLS or domain names within content that are unlinked, i.e. without an a 'href' attribute, to discover and index new pages of content. SOLUTION Claim authorship of your Keep your sites updated. v Have original, high-quality content. content. - Create a content marketing strategy by knowing your v Avoid hiding text. customer base. Geoe PRESUMPTIONS! Topic modeling - Topic modeling is an efficient way to make sense of the large volume of text we (and search engines like Google and Bing) find on the web. * Co-citation - Pages that link at competing sites which also link to your site make it easy for search engines to understand what community your website belongs to. v Co-occurrence - Refers to the association of some particular phrases - or more specifically, important keywords - that come in close proximity to each other. This close proximity of important keywords develops an association and relation that are understandable by Google as an important search engine factor. Social Media + Impact on Search 1. You can directly correlate social signals to SERP rankings. 2. Hummingbird gives more weightage to those posts which have good number of +1s, re-tweets, re-pins and more.. SEO Ranking Factors – Rank Correlation 2013 for Google Google+ Facebook Shares 10.40 10,34 Facebook Total 0.34 Facebook Comments 0.33 Facebook Likes 0.31 Pinterst 0.29 Tweets 10.28 0.05 0.10 0.15 0.20 0.25 0.30 0.35 0.40 EXPERTS VIEW a 1. Techcrunch : The new algorithm allows Google to more quickly parse full ques- tions (as opposed to parsing searches word-by-word), and to identify and rank answers to those questions from the content they've indexed. 2. Mashable : The new algorithm is meant to keep up with longer, more advanced search queries that come through Google. 3. "Hummingbird" is the company's effort to match the meaning of queries with that of documents on the internet, said Amit Singhal. 4. "No one seems to have generally lost traffic, unlike some other algorithmic changes, which often produce vocal 'losers' and silent 'winners,"SearchEngineLand's Danny Sullivan told Venturebeat by email. 5. SEO consultant Andrew Shotland, puts it slightly differently : "Hummingbird is forcing website owners to ask, 'How can I answer questions that customers are asking Google?' This is really no different from what SEO people are already recommending," he told VentureBeat. 6. Techmagnate says : Hummingbird is not a challenge or a threat. It is an opportunity to increase your website's quality and make it more user friendly. At last it will benefit your businesses and help you to grow while providing a more intelligent environment for the users. Data Sources: http://www.washingtonpost.com/business/technology/google-overhauls-the-way-its-internet-search-engine- ranks-websites-with-hummingbird-update/2013/09/26/808bbaca-26db-1le3-9372-92606241ae9c story.html hitp://searchengineland.com/google-hummingbird-172816 http://hubshout.com/2Google-Humminbird-Explained-and-its-Impact-on-SEO&AID=1030 hitp://designtaxi.com/news/360980/Google-Introduces-New-Search-Algorithm-Hummingbird/ hitp://www.searchmetrics.com/en/services/ranking-factors-2013/ hitp://socialmediatoday.com/peter-visser/1477866/do-social-signals-work-seo /venturebeat.com/2013/10/02/things-not-strings-how-googles-new-hummingbird-algorithm-sets-the- http:/ stage-for-the-future-of-mobile-search/ http://techcrunch.com/2013/09/26/google-recently-made-a-silent-shift-to-a-new-search-algorithm- hummingbird/ http://mashable.com/2013/09/26/google-search-algorithm-hummingbird/?utm_cid=mash-com-g+- main-link hitp://www.reuters.com/article/2013/09/26/net-us-google-search-idUSBRE98P11020130926 http://www.searchenginejournal.com/co-citation-and-co-occurrence-the-next-big-thing-in-seo/60724/ http://searchengineland.com/google-unlinked-urls-are-a-source-for-indexing-new-content-171641 http://searchengineland.com/bad-merchant-google-may-drop-your-rankings-151028 http://searchengineland.com/is-pagerank-finally-dead-it-seems-to-be-at-least-in-the-google-toolbar-170861 TECHMAGNATE Copyright © 2013 Techmagnate - www.techmagnate.com. 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