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Google's Search Quality Rater's Guidelines

Google's SEARCH QUALITY RATER'S uidolines Google has finally released its 160-page Search Quality Rating guidebook, which we've condensed here into a bite-sized, easy-to-understand infographic. These guidelines are representative of what search users want, so by getting the "inside scoop," businesses and individuals can ensure that their web pages get the highest possible quality rating. PAGE QUALITY RATING OVERVIEW Page quality ratings are not based on a "one size fits all" system; it depends on the purpose of the page and website. COMMON PAGE PURPOSES INCLUDE i To allow users to post To express an opinion or point of view To share information questions for other about a topic users to answer To share pictures, To allow users to share To entertain To sell products or videos, or other forms files or to download services of media software PAGES WITH AN EASY-TO-UNDERSTAND PURPOSE YOUR MONEY OR YOUR LIFE (YMYL) PAGES Google has very high Page Quality Rating standards for these types of pages as they could negatively impact users: www.BBC.COM A News Website Homepage - To display news. www.SHOP.MAXDANIEL.COM C SHOPPING FINANCIAL A Shopping Page - To sell or give information about the product. www.XE.COM A Currency Converter Page - To calculate equivalent amounts in different currencies. MEDICAL LEGAL WHAT FACTORS PAGE QUALITY RATERS LOOK FOR CONTENT ON WEBPAGE WEBSITE MAINTEN ANCE www.YOURSITE.COM Who is responsible for the website ..... ..... .... ... Who created the content About Us page Contact Information Customer Service Information Working Links Images that load Updated Content WEBSITE REPUTATION MAIN CONTENT (MC) Reviews Content that directly helps a page achieve its purpose. Forum discussions Expert recommendations SUPPLEMENTARY CONTENT (SC) News articles Content that contributes to a good user experience, but does not directly help the page achieve its purpose. User ratings Journalistic awards (for newspaper websites) ADVERTISEMENTS/MONETIZATION (ADS) Content and/or links that are displayed for the purpose of monetizing the page. PAGE QUALITY RATING SCALE TOP 3 PQ CONSIDERATIONS The scale has five rating options with the "+" indicating a ½ point: MAIN CONTENT (MC) O Quality of MC HIGHEST O Quantity of MC HIGH+ LEVEL OF EAT HIGH O Expertise (E) MEDIUM+ Authoritativeness (A) MEDIUM O Trust worthiness (T) LOW+ REPUTATION LOW O Postive LOWEST+ O Negative LOWEST PAGE QUALITY COMPARISON FACTORS PQ Raters will read the article, examine the pictures or shop for the product to fully comprehend the page's purpose. The more factors you include, the higher the rating, and the more incomplete, malicious or deceptive the website, the lower the rating. Medium Quality Pages are a mix of High and Low qualities. HIGHEST HIGH MEDIUM LOW LOWEST PURPOSE Achieved Achieved Achieved Misleading Misleading EAT Expertise Expertise Expertise Expertise Expertise ................ OR OR AND OR AND ....... ..... Authoritativeness Authoritativeness Authoritativeness Authoritativeness Authoritativeness OR.... AND OR OR AND Trustworthiness Trustworthiness Trustworthiness Trustworthiness Trustworthiness REPUTATION Exteremely Positive Positive Negative Malicious Positive MAIN CONTENT Quantity Quantity Quantity Quantity Quantity Very High Quality High Quality Satisfying Quality Unsatisfying Quality Extremely Low Quality SECONDARY CONTENT Helpful Helpful Absent Distracting Distracting PAGE DESIGN Functional Functional Poor Poor Poor WEBSITE INFO Included Included N.A. Lacking Lacking WEBSITE MAINTENANCE Updated Frequently Updated Frequently N.A. Not at all Not at all maintained maintained 12 TIPS TO GET A HIGH SCORE Follow these tips to make sure that your website is getting the highest possible quality rating from Google. ABC A page can merit a High rating Always include website Check for grammar and with no reputation, but not if it information like About Us, spelling, cite all sources, and has a negative reputation. Contact, Customer Support. don't copy the entire page or paragraph from other sources. Small businesses may not have Include SC that contributes to Ensure functional page design reputation information, which is not considered an indication a satisfying user experience, that allows users to easily such as "you might also like..." focus on MC. of low page quality, but large features on a shopping page or businesses must. images on a recipe page. - Page Layout V Font Type V Font Size O Colors O organization O Functionality Page layout, organization, font, How "pretty" a page looks Large news sites and medical colors, etc., makes MC very does not affect rating, like advice sites must be frequently clear. Craigslist. updated. LOOK AT ME. All content must demonstrate Ads must not be inappropriate YMYL pages must be secure expertise and skill for the topic. or so distracting that it's and include information about difficult to read MC, like the website. popups that can't be closed or text ads disguised as navigation links. Single Grain GROWTH everywhere SOURCES http://static.googleusercontent.com/media/www.google.com/en//insidesearch/howsearchworks/assets/searchq ualityevaluatorguidelines.pdf х

Google's Search Quality Rater's Guidelines

shared by eshagoyal24 on May 02
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Google has finally released its 160-page Search Quality Rating guidebook, which Single Grain has condensed here into a bite-sized, easy-to-understand infographic.

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Single Grain

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Esha Goyal

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Education
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