Google's Appetite: The Companies Google has Acquired

1UP Google GOOGLE ABSORBS EVERYTHING THAT STANDS IN ITS HAY THAT'S JUST THE NATURE OF THE GAME... READY! Since its birth in 1996, Google has made the move from Search Applied Semantics Engine to Empire, consuming everything that stood in its way. If a company has a technology or service that Google finds useful, the negotiations begin. Applied Semantics April 2003 $102 Million Now provides the advertising platform that makes the majority of Google's revenue. Formed: AdSense, AdWords HUGE PROFIT! To date, Google has bought over 130 companies. $1.3 Billion was spent on acquisitions in the first half of 2013 alone. Let's take a look at some of the biggest Cited as one of the company's most successful ever. Android now Android August 2005 $50 Million Formed: Android HUGE PROFIT! acquisitions Google has made. contributes one billion dollars each year to the company's success. DMARC Considered a risk at the time, YouTube is now profitable and earns more than $1 billion a year. BRGADGASTING Not everything Google touches turns to gold. This venture was written off at a loss in mid-2009. dMarc Broadcasting January 2006 $102 Million Formed: AdSense LOSS! You Tube YouTube October 2006 $1,65 Billion Formed: YouTube HUGE PROFIT! Endoxon December 2006 $28 Million Formed: Google Maps PROFIT! Adscape February 2007 $23 Million Larry Page and Sergey Brin tried to sell Google in 1997 for $1 Million Formed: AdSense PROFIT! DoubleClick Postini July 2007 $625 Million April 2007 $3,1 Billion Formed: AdSense Formed: Gmail LOS! PROFIT! FeedBurner June 2007 $100 Million Formed: FeedBurner LOSS! Not a success. All AdMob execs have now left Google and sources say the integration of this particular system is not going well. admob AdMob November 2009 $750 Million Formed: DoubleClick, Aardvark Invite Media A fail. This social search Q&A service is still not integrated into Google's core search results 3 years later. PROFIT! Aardvark February 2010 $50 Million Formed: Aardvark LOSS! Since 2010 Google has been acquiring, on average Global IP Solutions May 2010 $68,2 Million more than 1 Formed: WebRTC company per week. PROFIT! DocVerse March 2010 $25 Million Formed: Google Docs PROFIT! ITA Software Invite Media July 2010 $676 Million June 2010 $81 Million Formed: DoubleClick Formed: Google Flights PROFIT! PROFIT! Yahoo tried to buy Google in 2002 for $3 Billion BeatThatQuote.com March 2011 $37,7 Million Formed: Google Advisor LOSS! PushLife April 2011 $25 Million Formed: Google Admeld June 2011 $400 Million Formed: DoubleClick, Invite Media O waze Motorola Mobility August 2011 $12,5 Billion Formed: Android, Google TV, Patent portfolio LOSS! Waze June 2013 $966 Million Formed: Google Maps PROFIT! (Currently said to be losing Google $1 billion a year) Big price tag seems to have paid off with its positively received integration into highly important Google Maps. The biggest buy to date has been heavily criticised and the jury is still out on whether it will prove to be a good one, or not. Flutter October 2013 $40 Million Formed: Google, Android, Google X In the first half of 2013, Google spent on acquisitions $1.3 Billion $22 Billion FlexyCore October 2013 - the amount that Google spent in acquiring other companies in its first 14 years in business. $23 Million Formed: Android In the third quarter of 2013, Google reported revenue of $14.89 Billion Nest January 2014 $3,2 Billion HI-SCORE 340000000000 • $1 Billion Google is today worth about $340 Billion. DNNresearch Inc. March 2013 Schaft.inc December 2013 Business: Humanoid robots Business: Deep Neural Networks Flutter October 2013 $40 Million Business: Gesture recognition technology Deep Mind Technologies December 2013 $650 Million Business: Artificial Intelligence Makani Power May 2013 $- Business: Airborne wind Google X In the past year, Google has spent billions acquiring some of the world's foremost Industrial Perception December 2013 $- Business: Computer turbines Vision robotics and artificial intelligence research companies. Their operations remain largely secretive, but reports suggest they're making big strides towards universal internet access and Boston Dynamics December 2013 $- Business: Robotics Redwood Robotics December 2013 $- Business: Robotic Arms personal technologies Bot & Dolly December 2013 $- Holomni December 2013 Business: Robotic Cameras Meka Robotics December 2013 Business: Robotic Wheels Autofuss December 2013 $- Business: Robots Business: Ads & Design CONTINUE... www.thegappartnership.com infographic by nickstreet.com