Google Wallet & Apple's Passbook

Google Wallet & Arple's Passbook Introduction Google Wallet is a mobile payment system developed by Google that allows its users to store debit cards, credit cards, loyalty cards, and gift cards among other things, as well as redeeming sales promotions on their mobile phone. A digital storage service available on Apple ioS devices like the iPhone and iPod touch that helps store, organize and manage information such as coupons and gift cards, boarding passes, mouvie tickets and more. Benefits Both provide benefits to customers such as ease of use and conuenience, as they will no longer be burdened with remembering to clip and redeem coupons at the point of sale. They allow for the ability to do the following: Combine mobile loyalty services with mobile coupons Easily track and measure redemption Leverage location-based offers Create mobile opt-in lists Differences Apple's Passbook Google Wallet Non-native app available for ) download to any Android device running Android 2.3 or later, as well as iPhones i0S 6 and later, via Google Play. Native app for ioS 6 and later devices only * Created for ioS device users to make mobile payments, save digital coupons, tickets, loyalty cards and other offers in one convenient location. First introduced as mobile payment system, but now supports loyalty cards and other offers. * It is a native app for iPhone users, it's the 4th most popular commerce app * Generally, consumers and brands have been slower on the adoption of non-native apps. It has been downloaded from Google Play less than 10 million times in last two years. Working of Apple's Passbook & Google Wallet SMS, MMS or web browser, brands simply need to provide a customized link that enables their offer or loyalty card to be instantly downloaded into the Google Wallet or Passbook apps once a user has clicked on it.Then, let the savings begin! Best strategies to use with wvallet Apps Use RMM(Rich Media Messaging) technology to send the messages. * With the RMM messaging platform, engaging and fully-optimized pictures, videos, binary content (such and Passbook obters) and long texts can be delivered to virtually any device that can properly handle the content. * RMM's IHD feature, allows marketers to identify the devuice type and its capabilities before delivering any mobile content. IHD eliminates customer frustration by only delivering the right content to the right mobile phone. Reference tte www.moability.com ability Piktochart i moake information beautiful