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Google: Political Ads

FOUR SCREENS VOTE * TO VICTORY 90% of tablet users now consume news on the tablet that they used to consume in other ways. On average, 1/3 of people who see a campaign ad on YouTube have not seen it on TV. Access to political information no longer comes from one place-or one screen. In just the four years since the last presidential election, the continued growth of the web and proliferation of smartphones and tablet devices have radically changed when, where and how voters access political news and information. Ina recent study, close to 1/3 of likely voters nationwide said they Tablet ownership doubled in the U.S. over the last holiday season. VOTING COMPLETED had not watched TV in the past week. BALLOT 1) TABLETS TELEVISION Almost half of 80% tablet users get As many as 80% of smartphone owners actively use their device while watching television. news on their tablet every day. MOBILE DEVICES PERSONAL COMPUTERS 83% 80% 68% of all eligible of mobile phone voters are online. Adults spend more media tinme on mobile than newspapers and magazines combined. of voters use the internet as their primary source of information on political candidates and issues. owners are registered voters. Google 24% 50% of voters say that of campaign donors rely on mobile election information. comparing candidates online influenced their voting decision. google.com/elections/ads Sources: Google/Shopper Sciences, Google Internal Data, Politico, Pew Research Center, Nielsen Mobile, Topix, Mashable, eMarketer

Google: Political Ads

shared by JESS3 on Jul 24
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Voters are using four screens to access political information like never before.

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