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Algorithm Changes + Updates
Google Panda has evolved into Google Penguin to target site spam and over optimised pages. The change points the future of SEO to look at strengthening original and valuable site content, as well as increasing social signals.
The Penguin Diet
Anchor Text Diversity
Duplicate Content & Site Clean Up
Overuse of Exact Match Domains
Keyword Stuffing in Internal & Outbound Links
Penalizing sites with over 65% of inbound links using the money keyword
Punishing sites with low quality and scraped content
Generally, sites might be considered "losers" in terms of search visibilty includes: porn sites, game sites and other big brands such as the Dish.com, the Salvation Army, CheapOair and Educational Testing Service
Future Proofing for Penguin Changes
Mix It Up
Creat varied content such as using video, images, presentations and so on
Creating original content for external sites
Reach out to your audience on Facebook or Linkedin
Create and distribute informative content via social networks
Impact of Penguin
3.1% of English queries affected, the true extent is unknown as Google continues to tweak the algorithm.
Link Hierarchy: How Penguin 2.0 Might Assign Value
The way links are valued by Penguin 2.0 is open to debate, but the guide below will provide you with the best chance of securing high value links.
Sttrict Citation Based Model Links on Sites with Good PR and/or Verified Authors (Rare)
Non-Citation Based Model Links on Sites with Good PR/and/or Verified Authors (Common)
Non-Citation or Citations Based Model Links on Medium to Low PR Sites with Author Verification
(More Common as Google Authorship Program Develops)