Half a million members creating, sharing and exploring great visual content. Join us!

Header

Transcript

Google Penguin Update

Google Penguin

Algorithm Changes + Updates



Google Panda has evolved into Google Penguin to target site spam and over optimised pages. The change points the future of SEO to look at strengthening original and valuable site content, as well as increasing social signals.



The Penguin Diet

Anchor Text Diversity

Duplicate Content & Site Clean Up

Overuse of Exact Match Domains

Link Relevancy

Keyword Stuffing in Internal & Outbound Links



Penalizing sites with over 65% of inbound links using the money keyword

Punishing sites with low quality and scraped content



Winners

Spotify.com

Observer.com

Nme.com

Menshealth.com

Slideshare.net



Losers

Songlyrics.com

Great-quotes.com

Comcast.com

Hotel-rates.com

Free-games.net



Generally, sites might be considered "losers" in terms of search visibilty includes: porn sites, game sites and other big brands such as the Dish.com, the Salvation Army, CheapOair and Educational Testing Service



Future Proofing for Penguin Changes



Mix It Up

Creat varied content such as using video, images, presentations and so on



Guest Blogging

Creating original content for external sites



Social Advertising

Reach out to your audience on Facebook or Linkedin



Get Social

Create and distribute informative content via social networks



Impact of Penguin

3.1% of English queries affected, the true extent is unknown as Google continues to tweak the algorithm.



Link Hierarchy: How Penguin 2.0 Might Assign Value



The way links are valued by Penguin 2.0 is open to debate, but the guide below will provide you with the best chance of securing high value links.



High Value

Sttrict Citation Based Model Links on Sites with Good PR and/or Verified Authors (Rare)



Medium Value

Non-Citation Based Model Links on Sites with Good PR/and/or Verified Authors (Common)



Lower Value

Non-Citation or Citations Based Model Links on Medium to Low PR Sites with Author Verification

(More Common as Google Authorship Program Develops)

Google Penguin Update

shared by digital jungle on Jun 06, 2013 in Computers

Google Penguin Update

shared by digital jungle on Jun 06, 2013 in Computers

1K views

3 faves

1 comment

This infographic highlights the changes being made by Google in the way it determines the organic rankings of websites
Tags: google
Source: Unknown. Add a source
Rank: 345 of 2820 in Computers

Published by

Designed By

digital jungle

Embed Code

Switch to Wordpress Code
Click below to copy
Customize size

Tell your story visually before December 31st and get a free iPad Air!*

The holidays are a great time to tell your brand story. From Black Friday trends and Mobile Shopping guides to the Best and Worst Times to Book Travel and Thanksgiving etiquette, the Visually team will help you craft your brand's unique stories and raise your social profile during the noisy holiday season.


*Requires $10k minimum purchase