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AND WHAT IT MEANS FOR YOUR Google RANKINGS
OI STOP! YOU NAUGHTY BLACK HAT WEBSITE
The Penguin 2.0 update is aimed at combating websites that are trying to artificially influence their rankings in Google with manipulative link building.
PENGUIN 1.0 APRIL 24 2012 3.1% of English searches were affected
PENGUIN 1.1 MAY 26 2012 0.1% of English searches were affected
PENGUIN 1.2 OCT 5 2012 0.3% of English searches were affected
PENGUIN 2.0 MAY 22 2013 2.3% of English searches were affected
2.3% may not sound like much but equals a further 115,000,000
SEARCHES AFFECTED EVERYDAY and that's only within the English language!
50% OF SEOERS REPORTED A HIT BY PENGUIN 2.0 during the first month after the update
BLACK HAT CSO WHITE HAT SEO
Site link ratios can determine whether you get penalised or benefit from Penguin 2.0
14%/30% NO FOLLOW LINKS
11%/22% LINKS WITH SITE URL AS AN ANCHOR TEXT
15%/26% LINKS WITH A BRAND NAME AS A COMPANY/DOMAIN NAME
60%/22% LINKS USING EXACT MATCH ANCHOR TEXT
Google anti-span algorithm PENALISES...
1. LINKS FROM LOW-QUALITY PAGES WITH LOTS OF OUTGOING LINKS
2. A HIGH PERCENTAGE OF KEYWORD-RICH INBOUND LINKS
3. A HIGH PERCENTAGE OF LINKS FROM WEBSITE FOOTERS AND BLOG COMMENTS
4. LINKS FROM WEBSITES IN A COMPLETELY UNRELATED INDUSTRY
5. POOR LINK DIVERSITY (DIRECTORIES, BLOG ROLLS, COMMENTS AND FOOTER LINKS)
6. LINKS FROM ARTICLES ABOUT AN UNRELATED TOPIC
WHAT SHOULD I DO?
WRITE QUALITY CONTENT that gets Social Signals (pluses and shares).
ATTRACT NATURAL LINKS to the content you have.
ENCOURAGE ENGAGEMENT and sharing on your site.
BUILD UP YOUR 'PAGE RANK' for quality signals
ATTRACT MENTIONS/LINKS from other influencers.
BUILD UP YOUR RELATIONSHIPS within your circles.
TAKE A 'PR' APPROACH TO WEBSITE PROMOTION by getting mentioned for natural reasons.
DEVELOP A CONTENT STRATEGY that generates engagement and regular interactions (earned media as opposed to paid).
BROUGHT TO YOU BY thinkingjuice