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Google Penguin 2.0 Algorithm Update May 2013 - Infographic

Penguin 2.0

AND WHAT IT MEANS FOR YOUR Google RANKINGS



WHAT?

OI STOP! YOU NAUGHTY BLACK HAT WEBSITE

The Penguin 2.0 update is aimed at combating websites that are trying to artificially influence their rankings in Google with manipulative link building.



SINCE WHEN?

PENGUIN 1.0 APRIL 24 2012 3.1% of English searches were affected



PENGUIN 1.1 MAY 26 2012 0.1% of English searches were affected



PENGUIN 1.2 OCT 5 2012 0.3% of English searches were affected



PENGUIN 2.0 MAY 22 2013 2.3% of English searches were affected



2.3% may not sound like much but equals a further 115,000,000

SEARCHES AFFECTED EVERYDAY and that's only within the English language!



50% OF SEOERS REPORTED A HIT BY PENGUIN 2.0 during the first month after the update



BLACK HAT CSO WHITE HAT SEO



WHY?

Site link ratios can determine whether you get penalised or benefit from Penguin 2.0

PENALISED/BENEFIT

14%/30% NO FOLLOW LINKS

11%/22% LINKS WITH SITE URL AS AN ANCHOR TEXT

15%/26% LINKS WITH A BRAND NAME AS A COMPANY/DOMAIN NAME

60%/22% LINKS USING EXACT MATCH ANCHOR TEXT



Google anti-span algorithm PENALISES...

1. LINKS FROM LOW-QUALITY PAGES WITH LOTS OF OUTGOING LINKS

2. A HIGH PERCENTAGE OF KEYWORD-RICH INBOUND LINKS

3. A HIGH PERCENTAGE OF LINKS FROM WEBSITE FOOTERS AND BLOG COMMENTS

4. LINKS FROM WEBSITES IN A COMPLETELY UNRELATED INDUSTRY

5. POOR LINK DIVERSITY (DIRECTORIES, BLOG ROLLS, COMMENTS AND FOOTER LINKS)

6. LINKS FROM ARTICLES ABOUT AN UNRELATED TOPIC



WHAT SHOULD I DO?

WRITE QUALITY CONTENT that gets Social Signals (pluses and shares).

ATTRACT NATURAL LINKS to the content you have.

ENCOURAGE ENGAGEMENT and sharing on your site.

BUILD UP YOUR 'PAGE RANK' for quality signals

ATTRACT MENTIONS/LINKS from other influencers.

BUILD UP YOUR RELATIONSHIPS within your circles.

TAKE A 'PR' APPROACH TO WEBSITE PROMOTION by getting mentioned for natural reasons.

DEVELOP A CONTENT STRATEGY that generates engagement and regular interactions (earned media as opposed to paid).



BROUGHT TO YOU BY thinkingjuice

Download the latest issue of the Visualist, our guide to visual content strategy.

Google Penguin 2.0 Algorithm Update May 2013 - Infographic

shared by kasia18 on Jun 28, 2013 in Business

Google Penguin 2.0 Algorithm Update May 2013 - Infographic

shared by kasia18 on Jun 28, 2013 in Business

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Google Penguin 2.0 Algorithm Update May 2013 Infographic on WHEN, WHY & WHAT YOU SHOULD DO regarding this massive change to the Google algorithm.
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