Google Penguin 2.0 Algorithm Update May 2013 - Infographic

Penguin 2.0

AND WHAT IT MEANS FOR YOUR Google RANKINGS



WHAT?

OI STOP! YOU NAUGHTY BLACK HAT WEBSITE

The Penguin 2.0 update is aimed at combating websites that are trying to artificially influence their rankings in Google with manipulative link building.



SINCE WHEN?

PENGUIN 1.0 APRIL 24 2012 3.1% of English searches were affected



PENGUIN 1.1 MAY 26 2012 0.1% of English searches were affected



PENGUIN 1.2 OCT 5 2012 0.3% of English searches were affected



PENGUIN 2.0 MAY 22 2013 2.3% of English searches were affected



2.3% may not sound like much but equals a further 115,000,000

SEARCHES AFFECTED EVERYDAY and that's only within the English language!



50% OF SEOERS REPORTED A HIT BY PENGUIN 2.0 during the first month after the update



BLACK HAT CSO WHITE HAT SEO



WHY?

Site link ratios can determine whether you get penalised or benefit from Penguin 2.0

PENALISED/BENEFIT

14%/30% NO FOLLOW LINKS

11%/22% LINKS WITH SITE URL AS AN ANCHOR TEXT

15%/26% LINKS WITH A BRAND NAME AS A COMPANY/DOMAIN NAME

60%/22% LINKS USING EXACT MATCH ANCHOR TEXT



Google anti-span algorithm PENALISES...

1. LINKS FROM LOW-QUALITY PAGES WITH LOTS OF OUTGOING LINKS

2. A HIGH PERCENTAGE OF KEYWORD-RICH INBOUND LINKS

3. A HIGH PERCENTAGE OF LINKS FROM WEBSITE FOOTERS AND BLOG COMMENTS

4. LINKS FROM WEBSITES IN A COMPLETELY UNRELATED INDUSTRY

5. POOR LINK DIVERSITY (DIRECTORIES, BLOG ROLLS, COMMENTS AND FOOTER LINKS)

6. LINKS FROM ARTICLES ABOUT AN UNRELATED TOPIC



WHAT SHOULD I DO?

WRITE QUALITY CONTENT that gets Social Signals (pluses and shares).

ATTRACT NATURAL LINKS to the content you have.

ENCOURAGE ENGAGEMENT and sharing on your site.

BUILD UP YOUR 'PAGE RANK' for quality signals

ATTRACT MENTIONS/LINKS from other influencers.

BUILD UP YOUR RELATIONSHIPS within your circles.

TAKE A 'PR' APPROACH TO WEBSITE PROMOTION by getting mentioned for natural reasons.

DEVELOP A CONTENT STRATEGY that generates engagement and regular interactions (earned media as opposed to paid).



BROUGHT TO YOU BY thinkingjuice Penguin 2.0 AND WHAT IT MEANS FOR YOUR Go gle RANKINGS WHAT? OI STOP! YOU NAUGHTY BLACK HAT WEBSITE The Penguin 2.0 update is aimed at combatting websites that are trying to artificially influence their rankings in Google with manipulative link building. Google SINCE WHEN? PENGUIN 1.0 PENGUIN 1.1 3.1% of English searches were affected APRIL 24 2012 0.1% of English searches were affected MAY 26 2012 PENGUIN 1.2 PENGUIN 2.0 0.3% of English searches were affected OCT 5 2012 2.3% of English searches were affected MAY 22 2013 2.3% may not sound like much but equals a further 115,000,000 a Google SEARCHES AFFECTED EVERY DAY and that's only within the English language! 50% OF SEOERSS REPORTED A HIT BY PENGUIN 2.0 during the first month after the update BLACK HAT SEO WHITE HAT SEO WHY? Site link ratios can determine whether you get penalised or benefit from Penguin 2.0 14% 30% NOFOLLOW LINKS 11% 22% PENALISED LINKS WITH SITE URL BENEFIT AS AN ANCHOR TEXT 15% 26% LINKS WITH BRAND NAME AS A COMPANY/DOMAIN NAME 60% 22% LINKS USING EXACT MATCH ANCHOR TEXT Google anti-spam algorithm PENALISES... .... .... .. LINKS FROM LOW-QUALITY PAGES WITH LOTS OF OUTGOING LINKS A HIGH PERCENTAGE OF KEYWORD-RICH INBOUND LINKS Afgh Book Shpe A HIGH PERCENTAGE OF LINKS FROM WEBSITE 3 FOOTERS AND BLOG COMMENTS ... .··· ....e .... LINKS FROM WEBSITES IN A COMPLETELY UNRELATED INDUSTRY POOR LINK DIVERSITY (DIRECTORIES, BLOG ROLLS, COMMENTS AND FOOTER LINKS) LINKS FROM ARTICLES ABOUT AN UNRELATED TOPIC WHAT SHOULD I DO? WRITE QUALITY CONTENT ATTRACT NATURAL LINKS that gets Social Signals (pluses and shares). to the content you have. ENCOURAGE ENGAGEMENT BUILD UP YOUR 'PAGE RANK' and sharing on your site. for quality signals. pood ATTRACT MENTIONS/LINKS BUILD UP YOUR from other influencers. RELATIONSHIPS within your circles. DEVELOP A CONTENT TAKE A 'PR' APPROACH TO WEBSITE PROMOTION by getting mentioned for natural reasons. STRATEGY that generates engagement and regular interactions (earned media as opposed to paid). BROUGHT TO YOU BY thinkingjuice SOURCES USED: http://moz.com/ugc/google-penguin-antispam-algorithm-testing-and-analyzing http://www.steamfeed.com/google-penguin-vs-black-hat-seo http://socialmediatoday.com/douglaskarr/1492971/penguin-20-four-facts-you-should-know http://www.seroundtable.com/google-penguin-two-poll-16852 http://econsultancy.com/uk/blog/62806-penguin-2-0-where-does-seo-go-from-here