Google Algorithm Change Timeline

SIMPLIFIED GOOGLE ALGORITHM TIMELINE Understanding the history of Google and SEO allows us to better grasp its current state. 2000 Update: December 2000: Google Toolbar (Public Pagerank) The Google toolbar and their publicity of Page Rank paved the road for SEO. excite GoodSearch Search ta Engine Submissions Directory Submission 2010 Strategy M HP Update: June 2010: Caffeine (Fresh Index) Caffeine put emphasis on time-dated links. One time submissions to directories and search engines became less effective. R AG 2011 High PR Comments Profile Links Article Submissions February 23,2011: Panda M LT (Content Farming) HP Panda targeted content farming and link spam. Links from within content sites were devalued. 2012 blog. April 24,2012: Penguin (Over Optimization Penalty) Penguin hit hard on over optimization. Sites with low anchor distribution and link diversity got penalized. Blog Network Distribution Social Bookmarking LT В HP SB AG N (All Packages) vimeo Scribd sailymatior Rirkler QissuL soft32 Osoftonic squboo WWoRnPrss Rank Consideration Factors NEW Anchors URL Target HP HomePage SP Subpages blog excite GoodSearcd M Main Keyword LT Long-tailed Keywords BARCH RE 4. your we her O OFF B Branded M LT R Random backlinkbuild SP HP Penguin Panda C) Caffeine Google Toolbar SIMPLIFIED GOOGLE ALGORITHM TIMELINE Understanding the history of Google and SEO allows us to better grasp its current state. 2000 Update: December 2000: Google Toolbar (Public Pagerank) The Google toolbar and their publicity of Page Rank paved the road for SEO. excite GoodSearch Search ta Engine Submissions Directory Submission 2010 Strategy M HP Update: June 2010: Caffeine (Fresh Index) Caffeine put emphasis on time-dated links. One time submissions to directories and search engines became less effective. R AG 2011 High PR Comments Profile Links Article Submissions February 23,2011: Panda M LT (Content Farming) HP Panda targeted content farming and link spam. Links from within content sites were devalued. 2012 blog. April 24,2012: Penguin (Over Optimization Penalty) Penguin hit hard on over optimization. Sites with low anchor distribution and link diversity got penalized. Blog Network Distribution Social Bookmarking LT В HP SB AG N (All Packages) vimeo Scribd sailymatior Rirkler QissuL soft32 Osoftonic squboo WWoRnPrss Rank Consideration Factors NEW Anchors URL Target HP HomePage SP Subpages blog excite GoodSearcd M Main Keyword LT Long-tailed Keywords BARCH RE 4. your we her O OFF B Branded M LT R Random backlinkbuild SP HP Penguin Panda C) Caffeine Google Toolbar