Google Algorithm

A TRIP TO THE GOOGLE ZOO WHAT GOOGLE ALGORITHM UPDATES MEAN FOR SEO 2rme Mm mi=N.m = Mm 2m Mr. 10-3. NA Keeping track of al NA (Google's algorithm updates can feel = 21 eUm, Rep eUme like visiting a zoo where they're always moving the penguin p exhibit. Even the most experienced x SEO masters can get a little lost. Here's 3 Rm T Me. 10 a roadmap to a few of the biggest updates in recent years – plus tips on Shp how to adjust your route accordingly. THE EVOLUTION OF GOOGLE'S SEARCH ALGORITHM 500-600 JAN FEB MAR APR MAY JUN JUL AGO SEP OCT NOV DEC The number of times Google changes its search algorithm each year 3 MAJOR UPDATES Panda/Farmer Penguin Hummingbird Debuted Feb. 23, 2011 Debuted April 24, 2012 Debuted in August 2013 Later versions called only It was "Panda" announced about a month later – few had even noticed the change SCOPE OF THE CHANGE SCOPE OF THE CHANGE SCOPE OF THE CHANGE Targeted content farms and pages with high Adjusted for spam factors, such as keyword stuffing A “brand new engine" though it still integrates pieces of old algorithms ad-to-content ratios Impacted up to 12% of search About 3.1% of Impacts 90% of 12% 3.1% 90% queries in English were affected results searches Why the Name? Named after a Google engineer who was key to the update, Navneet Panda Why the Name? Some speculate it's named after the Batman supervillain Why the Name? Because it's "precise and fast" TIPS TO AVOID SERP EXILE Follow me Blog links without no-follow tags can imply you're gaming links Avoid unnatural Clean up Avoid exact Clean up your link profile aggressively links, which are match spammy targeted by Penguin 2.1 (Oct. 4, 2013) anchor directories, links even old ones The roll-out of Search results still reward high-quality, Hummingbird doesn't impact SEO substantially, original content, according to Google and many on the ground. perhaps more than ever before. Sources http://moz.com/google-algorithm-change?goback=%2Egde_4928400_member_232069904 http://moz.com/google-algorithm-change?goback=%2Egde_4928400_member_232069904#2011 http://searchenginewatch.com/article/2163436/How-Google-Names-Its-Algorithm-Updates-Products http://moz.com/google-algorithm-change?goback=%2Egde_4928400_member_232069904#2011 http://www.localseoguide.com/how-googles-penguin-update-got-its-name/ http://moz.com/google-algorithm-change?goback=%2Egde_4928400_member_232069904 http://searchengineland.com/google-hummingbird-172816 http://smallbusiness.yahoo.com/advisor/impact-google-hummingbird-online-reputation-management-110552236.html http://searchengineland.com/google-hummingbird-172816 http://searchenginewatch.com/article/2299665/Google-Penguin-2.1-Who-Got-Hit http://searchengineland.com/google-hummingbird-172816