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The Golden Age of Advertising

The Golden Age of Advertising The 1960s are often considered The Golden Age of Advertising. The 60s decade, as portrayed in the beloved TV series, Mad Men, was a crucial phase in the development of advertising as we know it today. Legends such as David Ogilvy, Leo Burnett, and Bill Bernbach (perhaps the three greatest advertisers ever) spent those years perfecting and introducing new models that would transform advertising into an actual industry. But the dawning of the Internet age has brought with it a whole new frontier to be explored in the advertising world. In fact the Internet has so revolutionized the ad industry, one might argue that today is the Golden Age of Advertising. ADVERTISING BREAKTHROUGHS IN THE 1960s PLANNERS/ STRATEGISTS THE CREATIVE THE BIG IDEA CUSTOMER BRAND TEAM ENGAGEMENT PERSONALITY • The general strategy behind a specific ad campaign began to be founded upon one "big idea' on which the entire concept of the campaign rested. • Advertisers began to create brands with personality - brands Creative teams Account managers transitioned from Engaging with the customer changed from talking at them to talking with them. With this came the existed before the 60s, but the copywriter conducting matters related to research, marketing and strategy of campaigns to focusing on developing relationships with clients. Account and art director were that stood out of the eventually considered equals and worked together in teams of two. crowd in some need to research and know the customer. unique and interesting way. planners took on the previous account manager roles. PERHAPS TODAY IS THE GOLDEN AGE OF ADVERTISING U.S. Advertising Expenditures By Sector 1960s vs. 2000s, in millions of current U.S. dollars (data from Robert Coen, former senior vice president and forecasting director at The Magna Group except where noted) I Radio I Newspapers I Television I Magazines I Internet (IAB) 1960s vs. 2000s $50,000 $50,000

The Golden Age of Advertising

shared by GeeGrl on Mar 24
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An infographic from shopping transaction and activity research company Buysight takes a look at the differences between today's advertising culture and the one glorified on AMC's Mad Men. In a post on...

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buysight

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Business
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