Going from Pinterest to Purchase

Going from Pinterest to Purchase Time Elapsed When Item Pinned and Item 41% Bought by Purchasers 9% within 24 hours 32% within 24 hours and 1 week 39% within 1-3 weeks The percentage that do "Reverse Showrooming." People who browse online and then purchase in stores. 9% within 4-8 weeks 11% after 8 weeks Did Pinning the Item Influence Your Decision to Buy It? 36% answered "Yes, a lot." "Yes, a little 21% answered answered "No." 43% bit." %3D When You Pinned the Item, Were You Already Thinking of Buying It? 49 51 49% Yes No 51% How did Pinterest Affect Your Purchase Decision? 21% answered "It's where I discovered the product." 21% answered "It provided additional information." AN A 17% answered "It reminded me that I intended to buy that item." 15% answered "It showed me where to buy the item." Cynthia Sanchez (Oh So Pinteresting) 16% answered "Someone I trust pinned the item." McngMarketing.com MCNG Source: Harvard Business Review http://hbr.org/2013/07/how pinterest-puts-people-in stores/ar/1 Date: June 25, 2013 Piktochart A MARKETING COMPANY make information beautiful