Earlier this year, the Evening Standard was awarded the rights to launch a new dedicated London TV channel. Shortly after the announcement, the doomsayers started breaking rank questioning the sustain...
ability of such a venture and, perhaps more pertinently, querying whether hyperlocal television channels could survive outside the capital. New research by Kantar Media, using the TNS London Omnibus, appraises the local London TV channel?s potential audience and sheds some light on what Londoners would want from a dedicated local TV channel The accompanying infographic summarises the key findings of the research.
Kantar Media Custom
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