Transcribed
Goin' Mobile
SMARTPHONE USERS SPEND 2/3 38% OF THEIR MOBILE PHONE TIME ON APPS' OF CONNECTED DEVICE OWNERS LOOKED UP PRODUCT INFO FOR AN AD WHILE WATCHING TV ON THEIR SMARTPHONE OR TABLET 38% OF AMERICANS OWN A SMARTPHONE 27% LOOKED UP COUPONS OR DEALS RELATED TO AN AD THEY SAW ON THEIR SMARTPHONE OR TABLET THEY HAVE AN AVERAGE OF 35 nielsen APPS INSTALLED möbile THEY'RE MOST VALUABLE: teens NEARLY ALL MOBILE INTERNET USERS VISIT PORTALS 13-17 year olds are the most likely they're also most to upgrade from the free to the paid version of an likely to respond to an ad, regardless of how it was served 77% VISIT EMAIL SITES app 44% VISIT SOCIAL NETWORKING SITES
Goin' Mobile
shared by kcatoto on Mar 22
318
views
0
faves
0
comments
The most important and impactful innovation to come down the lane, recently, for retailers has been the phenomenal growth of mobile. Smartphones and other connected devices that consumers can carry in...
their pocket have changed the shopping experience. For those of you keeping score at home, 38% of all Americans now own smartphones, according to current Nielsen stats, while a full 62% of those in the 25-34 age range do. Here’s a great recent infographic on the mobile digital consumer to illustrate the current reach and influence of mobile.
Source
Unknown. Add a sourceCategory
TechnologyGet a Quote
You may also like...
