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Global Spending on Facebook Ads Up 50 Per Cent

Kenshoo SEARCH & SOCIAL ...... SNAPSHOT Q2 2014 Highlights • Ad spend grows for search and social QoQ and YoY in Q2, with both channels delivering profit as revenue growth outpaces budget increases. • Search advertisers are demonstrating more sophistication and driving steady growth across all key performance indicators. • Social volume spikes as new advertisers enter the marketplace causing fluctuations in campaign metrics. SOCIAL ADVERTISING Q2 METRICS SEARCH ADVERTISING Q2 METRICS Quarter-over-Quarter Year-over-Year Quarter-over-Quarter Year-over-Year Cost-per-Click +7% +8% +27% +54 Spend +2% +25% +21% +51% Impressions -7% -10% +13% %6- Clicks -4 +15% -5% -2% Click-through Rate +3% +26% +5% 14% Advertising Spend SEARCH 1.6 1.4 1.2 1.0 -% +25 YOY 0.8 0.6 INSIGHT 0.4 Increases in search and social 0.2 spend continue QoQ and YoY as advertisers generate incremental returns from the two strongest 0.0 Q2 2013 Q3 2013 Q4 2013 Q1 2014 Q2 2014 Spend performance marketing channels. Source: Kenshoo Internal Data © 2014 Kenshoo LTD, AlI Rights Reserved. TIP SOCIAL 2.1 Develop a cross-channel strategy to stimulate even more engagement and profit by unlocking the combined power of search and social. Leverage Kenshoo 1.9 1.7 1.5 1.3 +51% YOY 1.1 Intent-Driven AudiencesTM to drive higher return on investment by creating targeted Facebook ads using consumer intent demonstrated through search 0.9 0.7 0.5 Q2 2013 Q3 2013 Q4 2013 Q1 2014 Q2 2014 - Spend engine activity. Source: Kenshoo Internal Data © 2014 Kenshoo LTD, All Rights Reserved. Advertising Impressions & Clicks SEARCH 1.5 INSIGHT +15 YOY 1.4 1.3 Marketers continue to see efficiency within their search campaigns as clicks grow at a faster rate than impressions, driving an all-time high click-through rate. Social performance is spikier due to the 1.2 1.1 0.9 0.8 0.7 YOY 0.6 Q2 2013 Q3 2013 Q4 2013 Q1 2014 Q2 2014 number of new entrants in the channel and introduction of new - Impressions - Clicks Source: Kenshoo Internal Data © 2014 Kenshoo LTD, All Rights Reserved. ad formats and targeting options. TIP SOCIAL Get more out of your digital marketing budget by taking what's working in search and applying it to social. Through Kenshoo Social Demand-Driven CampaignsTM, 1.6 1.5 1.4 +13 YOY 1.3 1.2 1.1 marketers can automate Facebook ad creation by using the 0.9 top performing products from inventory feeds, product lisitng ads, and search campaigns. 0.8 -2% YOY 0.7 Q2 2013 Q3 2013 Q4 2013 Q1 2014 Q2 2014 - Impressions - Clicks Source: Kenshoo Internal Data © 2014 Kenshoo LTD, All Rights Reserved. Advertising Cost-per-Click and Click-through Rate SEARCH 2.17 CTR 2.5% $0.64 $0.63 2.0% $0.62 $0.63 $0.61 1.5 $.60 CPC $0.59 1.0% $0.58 $0.57 $0.56 $0.55 0.5% 0.0* Q2 2013 Q3 2013 Q4 2013 Q1 2013 Q2 2014 - CTR CPC Source: Kenshoo Internal Data © 2014 Kenshoo LTD, All Rights Reserved. SOCIAL 0.13 $0.35 $0.30 CTR 0.16% 0.14% 0.12% $0.25 0.10% $0.26 $0.20 0.08 $0.15 CPC 0.06% $0.10 $0.05 $0 0.04° 0.02% o% Q2 2013 Q3 2013 Q4 2013 Q1 2014 Q2 2014 - CTR CPC Source: Kenshoo Internal Data 2014 Kenshoo LTD, All Rights Reserved. Kenshoo.com/Intersections Search and social results are based on five quarters of performance data from over 6,000 Kenshoo advertiser and agency profiles across 17 vertical industries and 51 countries, spanning the Google, Bing, Baidu, Yahoo!, Yahoo! Japan and Facebook ad networks. For paid search, only accounts with five consecutive quarters of stable data from April 2013 through June 2014 were included in the analysis. For paid social, only four consecutive quarters were required, so as not to discount new entrants to the channel. The resulting sample includes more than 400 billion impressions, 45 billion clicks and $2.5 billion (USD) in advertiser spend. For charts showing spend and impressions/clicks, volume metrics have been normalized to a factor of 1 based on the initial volume for the first quarter of data. Data points from subsequent quarters are based on a multiplier from the first quarter. For example, 1.6 means that volume is 60% greater than volume on the initial quarter measured. Note: There may be variation in numbers for past or future research published by Kenshoo as the rolling data set is dynamic for each new quarter. [email protected] © 2014, Kenshoo Ltd. All Rights Reserved. Cost-per-Click (USD) Normalized Volume Normalized Volume Cost-per-Click (USD) Normalized Volume Normalized Volume Click-through Rate Click-through Rate

Global Spending on Facebook Ads Up 50 Per Cent

shared by sheriffgbailey on Jul 21
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Quarterly spending on Facebook advertising has increased 51 per cent year-on-year in Q2 of 2014, a new study shows. According to research by predictive media optimisation company Kenshoo, both search...

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