The Global Mobile Games Landscape RELOADED

THE GLOBAL MOBILE GAMES LANDSCAPE RELOADED AppLift GLOBAL MOBILE GAMES REVENUE RELOADED Total mobile games revenue will reach over $40 BN in 2017 POWERED BY newzoo CAGR 2013-2017 games market research $40.8BN 23.5% TOTAL $30.3BN 33.3% $25.0BN $15.0BN $25.83BN TOTAL $17.5BN TABLETS $10.0BN $7.6BN $17.3BN 19.2% TABLETS $4.8BN $12.8BN $20.3BN SMARTPHONES SMARTPHONES* * includes feature phones 2013 2014e 2015e 2017e MOBILE GAMES MONETIZATION WORLD MAP RELOADED With over $13.5 BN, Asia Pacific remains by far the largest mobile games market worldwide S AVERAGE SPEND* AVERAGE 64M A AVERAGE SPEND* 51M $ SPEND* 29M 151M PLAYERS 157M PLAYE 102M PLAYERS. PAYERS PAYERS PAYERS $7.74 $6.09 $2.20 NORTH AMERICA WESTERN EUROPE EASTERN EUROPE REVENUE 2014e REVENUE 2014e REVENUE 2014e $5.9BN $3.7BN $760M YoY Growth 47%. YoY Growth 65% YoY Growth 51%. LATIN AMERICA MIDDLE EAST & AFRICA ASIA PACIFIC REVENUE 2014e REVENUE 2014e REVENUE 2014e $510M $525M $13.5BN YoY Growth 60% YoY Growth 83% YoY Growth 35% 57M PAYERS $ AVERAGE SPEND S AVERAGE SPEND* 231M PAYERS AVERAGE $ SPEND* 54M 159M PLAYERS 189M PLAYERS 741 PLAYE $0.75 $0.81 $4.87 * per month per paying mobile gamer GEOGRAPHIC APPEAL MATRIX RELOADED NORTH AMERICA WESTERN EUROPE EASTERN EUROPE ASIA PACIFIC MIDDLE EAST & AFRICA LATIN AMERICA MOBILE GAMES MARKET SIZE Based on estimated mobile games revenue in 2014 GROWTH POTENTIAL Based on mobile games revenue CAGR 2013-2017 MONETIZATION POTENTIAL Based on share of payers and average spend per payer CPI LEVELS PER LOYAL GAMER iOs ANDROID ios ANDROID ios ANDROID Ios ANDROID ios ANDROID ios ANDROID AUSTRALIA BRAZIL RUSSIA $2.26 $1.53 S. KOREA $3.09 $3.06 $1.51 $0.76 MEXICO JAPAN $3.78 $2.30 $2.49 $2.01 $1.58 $0.80 CPIS are averaged across country groups/continents OTHER OTHER OTHER $1.33 $0.74 $1.61 $1.16 $1.17 $0.45 COUNTRIES COUNTRIES COUNTRIES GLOBAL APPEAL SCORE FOR MOBILE GAME PUBLISHERS AppLift newzoo data driven app marketing games m arket research www.AppLift.com www.newzoo.com SOURCES AppLift Data (H1 2014) Newzoo Global Games Market Report 2014 (updated on October 22nd 2014)