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The Global Luxury Handbag Market - World Luxury Index Handbags

Digital Luxury Group. in partnership with LUXURYSOCIETY A WORLD LUXURY INDEXT™M Handbags 130+ brands | 130+ million searches | 8 countries TOP 10 MOST SEARCHED LUXURY HANDBAG BRANDS GLOBALLY 1. 6. PRADA COACH 2. LOUIS VUITTON 1. HERMÈS 3. CHANEL 8. MULBERRY 4. GUCCI 9. MARC JACOBS 5. LONGCHAMP 10. MICHAEL KORS SOURCE: DEMANDTRACKER" APRIL 2011 - MARCH 2012, DATA FOR BR, DE, FR, IN, IT, JP, UK & US COUNTRIES WITH THE HIGHEST LUXURY HANDBAG AFFINITY Measuring the total volume of searches by country can be misleading when considering a market's size. The affinity index looks at the number of handbag searches per 1000 internet users. The British are the most bag crazy. US 315 UK 422 DE 97 FR 185 T 196 52 BR 13 SOURCE: INTERNET WORLD STATS, 31 DECEMBER 2011 & DEMANDTRACKER™ APRIL 2011 - MARCH 2012 THREE ICONIC HANDBAGS THE HERMÈS BIRKIN IS THE MOST SEARCHED FOR HERMÈS BIRKIN ICONIC MODEL ACROSS ALL MARKETS. MOST SEARCHED FOR COLORS US UK IT ORANGE TAN BLACK LOUIS VUITTON SPEEDY: THE LARGEST SHARE OF LOUIS VUITTON SPEEDY SEARCHES FOR THE SPEEDY COME FROM THE US, GERMANY, FRANCE AND THE UK RESPECTIVELY. MOST SEARCHED FOR MATERIALS UK US MONOGRAM DAMIER CANVAS CANVAS AZUR CHANEL CHANEL 2.55: THE US HAS THE LARGEST SHARE OF 2.55 SEARCHES FOR THE 2.55, FOLLOWED BY ITALY THEN THE UK. MOST SEARCHED FOR COLORS AFTER THE ORIGINAL CAVIAR (BLACK) US GOLD UK IT SILVER BEIGE TO DOWNLOAD THE FULL REPORT: www.digital-luxury.com/handbags ABOUT THE WORLD LUXURY INDEXT™ The World Luxury Index™ is an international ranking and analysis of the most searched-for brands within the luxury industry. Covering over 400 brands within six key segments (fashion, beauty, jewelry, cars, watches, and hospitality) in ten key luxury markets, the World Luxury Index™ provides insights on the unbiased search inputs coming from global luxury consumers in the world's top search engines (Google, Bing, Baidu, Yandex). The result is a one-of-a-kind bench- mark of the luxury brands capturing the attention of luxury-minded consumers around the world. ******

The Global Luxury Handbag Market - World Luxury Index Handbags

shared by TamarStar on Jun 27
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A ranking and analysis of the most sought after luxury handbag brands around the globe. To download the report visit: http://www.digital-luxury.com/handbags.

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