A Glimpse of Mobile Usage in Egypt

A Glimpse of Mobile Usage in EGYPT Ads 30% 54% 24% of smartphone users notice Mobile ads while Noticed while on Noticed while in an a website app using search engine Smartphone penetration in Egypt is at 26% of the population 28% access the Internet every 26% and these smartphone day on their owners are smartphone and most never becoming increasingly reliant on their devices leave home without it 22% 88* of them watch movies 64% use smartphones while multitasking with other media of users search on their smartphones every day 90% of smartphone users notice mobile ads 80% watch videos through their smartphone 82% have performed 40% use video at least once a day a mobile search after seeing an ad 62% only look at the first page of results when conducting a search on their smartphone Smartphones Allow Users to Research ProductS Anytime, 45% 66% 29% 82% access the internet for Emailing and checking social media networks access the Internet on their smartphones at least once a day have researched a product or service on their phone You Y Tuhn- 91% visit social networks of smartphone users have their Smartphones Have Become so Important TV smartphone with them to compare to Consumers that 35% would rather prices and inform themselves about products give up TV than their smartphone 45% Don't feel secure Use a PC/Laptop to about making make a purchase a purchase using smartphones 46% expect to make more mobile purchases in the future. have made a 41% purchase on their phone. Where They 59% Use it? 80% 65% Home On The Go Work Why They Use it? 71% 56% 63% Communicate Stay Informed Entertainment 88% 90% 68% 51% 51% 44% 34% 28% 88% of smartphone users have looked for local 68% look for local 44% of local information 34% of local information information at least seekers connected with seeker told others about information while 90% once a week where the business while 51% the business while 28% 51% Look for local information daily have taken action as a visited the business made a purchase result Researched by Discover Disital Arabia Google DiscoverDigitalArabia.com Supported by NUMBERS TELLING STORIES (14