Conceived as part of a self-initiated brief to mark the end of the “first truly digital festival from the BBC” we wanted to create an infographic that illustrated how audiences from beyond the fes...
tival walls had engaged with Glastonbury Festival across digital platforms on TV, desktop and mobile devices.
This year the BBC brought audiences the most comprehensive digital coverage ever, streaming more than 250 hours of live coverage and over 120 live performances. Record-breaking numbers of people tuned in to what was the BBC’s most comprehensive digital Glastonbury offering to date.
It was also the “most social Glastonbury” ever, with coverage stimulating huge reactions across social media from both audiences and artists alike. The BBC also ran a live blog “curating the best images and news stories from Worthy Farm”. A dedicated @BBCGlasto Twitter account was also set up to answer audiences’ queries and shared the best tweets from DJ’s, presenters and station accounts throughout the weekend.
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