GIFs & Marketing

*GIFS & MARKETING

GIF STATS
1. 2.3.. GIF IS POPULAR

#GIF is always in the
top three most popular
hashtags on Tumblr

"GIF"

In the last month
the word GIF has
been tweeted
more than
2.6M times


Format was developed
in 1987 by Compuserve
and just celebrated its
25th birthday in June

“A GOOD GIF,
and anything is GIP-able these days,
captures just enough of a specific moment
to illustrate emotion
yet leaves enough to spark your curiosity.”

“It’s a beautiful balance of amusement and wonder.” - GIZMODO

Tumblr is a huge part of creative
sharing online and is already a
giant in the mainstream Internet
culture." says GIF tag editor
Lacey Michallef, who is also a
freelance designer and animator.

"If GIFs are thriving in an extremely popular online community, it's only natural
that it would extend to other parts of the Internet."


MARKET

Like most visual trends, the rebirth of the GIF started with digitally connected
teens and creative professionals.

TREND

tumblr

Teens

OPPORTUNITY
$2 B Digital Content Market

BUSINESS
Attention
Engagement
Conversion

TREND

Artists

Cinemagraph

It is only a matter of time before this trend inspires the business community
and becomes a new category in the $2B digital content marketplace alongside
video footage and still photography. GlFs specialize in attracting attention.
which increases engagement, and results in higher conversions.


- GROWTH DRIVERS

150M digital assets were licensed

94% from micro stock sites

Volume

96% of graphic designers use stock imagery in their work

Adoption

20% represent stock video licensing

GROWTH

---------------------------------------------> $2.0 B
2013


The market for pre-shot commercial digital content is
expected to exceed $2.0 B in 2013

MARKET OPPORTUNITY-

By 2018 - GIFs will grow to represent approximately 18% of the total
digital licensed market - % roughly the same that video held in 2012

VIDEO $525 M
GIF $350 M
PHOTO $1.1 B

Overall market will
remain flat
at $2 B with video
and GIFs displacing
still photos

USE DRIVERS

Represents only 3% of total direct mail expenditures

Room for Growth

preferred method of commercial communications by 74% beating phone, social and texts

Here to Stay

Accounts for 42% of all mobile action vs. social at 10%

Mobile


Annual growth rate of email marketing is 20% reaching
$2.6 B in 2013


----------------------------------------------> $2.6B
2013

GIF TIPPING POINTS

A major stock photo supply
house begins licensing GIFs

Facebook fully supports GIFs


MS Outlook 2007 & 2010 email clients make up less than 5%
market share of all email client users (currently at 97%*)

VIDEO SHARING

YouTube launched in 2005
— over 2B views daily.

350B web pages on the web — 91%
contain at least one video. photo or image

Video is the fastest growing form
of online communications

GROWTH

33% of online
retailers plan to add
video to their sites
in 2012

A video is worth 1.8M words
or 1,800 pictures

20% of online viewers abandon after 10 seconds,
by 30 seconds 33%, by 1 minute 44% and by
2 minutes 60% have left

< now 6 min 24 sec — up 23% in 12 months >>

Videos have a significant impact on conversion rates
— 45.5% of small businesses said that video in email
significantly increases conversion rates.

16.5% of small businesses are already using videos
in their marketing emails and
64% plan to begin doing so this year.

TEXT MESSAGING

Nearly 1 in 5 text their
spouse or children more
often than speaking with
them face-to-face

vs.

hi.... ...hey


8 Trillion text messages were sent in 2011

haha hi! yay! sweet! k
hey lol ? ttyl brb

Average American thumbed out 357 text messages per month

4.2B TEXTERS WORLDWIDE -
more than 3 of 5 humans on the planet

17B people have
cell phones but
NO bank account

48M people have
cell phones but
NO electricity

Created by
Cinegif
www.cinegif.com *GIFS & MARKETING GIF STATS GIF 1.2.3. GIF IS POPULAR! tumblr. #GIF is always in the top three most popular hashtags on Tumblr In the last month the word GIF has Format was developed in 1987 by Compuserve and just celebrated its 25th birthday in June been tweeted more than 2.6M times "A GOOD GIF, and anything is GIF-able these days, captures just enough of a specific moment to illustrăte emotion yet leaves enough to spark your curiosity." "It's a beautiful balance of amusement and wonder." - GIZMODO "Tumblr is a huge part of creative sharing online and is already a giant in mainstream Internet culture," says GIF tag editor Lacey Michallef, who is also a freelance designer and animator. TE GIFS are thriving in an extremely popular online community, it's only natural that it would extend tumblr. to other parts of the Internet." MARKET Like most visual trends, the rebirth of the GIF started with digitally connected teens and creative professionals. TREND OPPORTUNITY TREND tumblr. $2 B Digital Content Market BUSINESS Artists Teens Attention Engagement Conversion Cinemagraph" It is only a matter of time before this trend inspires the business community and becomes a new category in the $2B digital content marketplace, alongside video footage and still photography. GIFS specialize in attracting attention, which increases engagement, and results in higher conversions. GROWTH DRIVERS 150 M digital assests were licensed $2.0 B 94% from micro stock sites Volume 96% of graphic designers use stock imagery in their work 20% represent stock video licensing Adoption Growth The martket for pre-shot commercial digital content is expected to exceed $2.0 B in 2013 MARKET OPPORTUNITY By 2018 - GIFS will grow to represent approximately 18% of the total digital licensed market - % roughly the same that video held in 2012 VIDEO $525 M $350 M GIF Overall market will remain flat at $2 B with video and GIFS displacing still photos $1.1B PHOTO USE DRIVERS Represents only 3% of total $2.6 B direct mail exenduritures Room for Growth preferred method of commercial communications by 74% beating Accounts for 42% of all mobile phone, social and texts action vs. social at 10% Here to Stay Mobile Annual growth rate of email marketing is 20% reaching $2.6 B in 2013 GIF TIPPING POINTS A major stock photo supply house begins licensing GIFS Facebook fully supports GIFS facebook MS Outlook 2007 & 2010 email clients make up less than 5% market share of all email client users (currently at 9.7%*) VIDEO SHARING YouTube launched in 2005 350B web pages on the web - 91% contain at least one video, photo or image - over 2B views daily. You Tube Video is the fastest growing form of online communications A video is worth 33% of online retailers plan to add video to their sites 1.8M in 2012 words or 1,800 pictures %2- 20% of online viewers abandon after 10 seconds, by 30 seconds 33%, by 1 minute 44% and by 2 minutes 60% have left Avg. length of a video is increasing - now 6 min 24 sec - up 23% in 12 months Videos have a significant impact on conversion rates 45.5% of small businesses said that video in email significantly increases conversion rates. %2- 16.5% of small businesses are already using videos in their marketing emails and 64% plan to begin doing so this year. TEXT MESSAGING Nearly 1 in 5 text their spouse or children more often than speaking with them face-to-face hi... VS. ...hey 8 Trillion text messages were sent in 2011 haha yayl sweetl hil hey ttyl lol brb Avgerage American thumbed out 357 text messages per month *- 111 4.2B TEXTERS WORLDWIDE- more than 3 of 5 humans on the planet %2- 1.7B people have cell phones but NO bank account 48M people have cell phones but NO electricity SOURCES Created by Gizmodo, E-Commerce News Selling-Stockcom and MicrostockGroup.com Association of Commercial Stock Image Licensors (ACSIL) and Seling-Stock.com Email Marketing An Industry Overview by Dan Freeman, Marketing Growth Strategies, LLC eMorketer, Forrester Research, Comscore. Visible Measures. GetResponse Survey MBAOnline.com, Mobile Marketing Association Cinegif www.cinegif.com 2013. 2013 GROWTH