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GIFs & Marketing

*GIFS & MARKETING

GIF STATS
1. 2.3.. GIF IS POPULAR

#GIF is always in the
top three most popular
hashtags on Tumblr

"GIF"

In the last month
the word GIF has
been tweeted
more than
2.6M times


Format was developed
in 1987 by Compuserve
and just celebrated its
25th birthday in June

“A GOOD GIF,
and anything is GIP-able these days,
captures just enough of a specific moment
to illustrate emotion
yet leaves enough to spark your curiosity.”

“It’s a beautiful balance of amusement and wonder.” - GIZMODO

Tumblr is a huge part of creative
sharing online and is already a
giant in the mainstream Internet
culture." says GIF tag editor
Lacey Michallef, who is also a
freelance designer and animator.

"If GIFs are thriving in an extremely popular online community, it's only natural
that it would extend to other parts of the Internet."


MARKET

Like most visual trends, the rebirth of the GIF started with digitally connected
teens and creative professionals.

TREND

tumblr

Teens

OPPORTUNITY
$2 B Digital Content Market

BUSINESS
Attention
Engagement
Conversion

TREND

Artists

Cinemagraph

It is only a matter of time before this trend inspires the business community
and becomes a new category in the $2B digital content marketplace alongside
video footage and still photography. GlFs specialize in attracting attention.
which increases engagement, and results in higher conversions.


- GROWTH DRIVERS

150M digital assets were licensed

94% from micro stock sites

Volume

96% of graphic designers use stock imagery in their work

Adoption

20% represent stock video licensing

GROWTH

---------------------------------------------> $2.0 B
2013


The market for pre-shot commercial digital content is
expected to exceed $2.0 B in 2013

MARKET OPPORTUNITY-

By 2018 - GIFs will grow to represent approximately 18% of the total
digital licensed market - % roughly the same that video held in 2012

VIDEO $525 M
GIF $350 M
PHOTO $1.1 B

Overall market will
remain flat
at $2 B with video
and GIFs displacing
still photos

USE DRIVERS

Represents only 3% of total direct mail expenditures

Room for Growth

preferred method of commercial communications by 74% beating phone, social and texts

Here to Stay

Accounts for 42% of all mobile action vs. social at 10%

Mobile


Annual growth rate of email marketing is 20% reaching
$2.6 B in 2013


----------------------------------------------> $2.6B
2013

GIF TIPPING POINTS

A major stock photo supply
house begins licensing GIFs

Facebook fully supports GIFs


MS Outlook 2007 & 2010 email clients make up less than 5%
market share of all email client users (currently at 97%*)

VIDEO SHARING

YouTube launched in 2005
— over 2B views daily.

350B web pages on the web — 91%
contain at least one video. photo or image

Video is the fastest growing form
of online communications

GROWTH

33% of online
retailers plan to add
video to their sites
in 2012

A video is worth 1.8M words
or 1,800 pictures

20% of online viewers abandon after 10 seconds,
by 30 seconds 33%, by 1 minute 44% and by
2 minutes 60% have left

< now 6 min 24 sec — up 23% in 12 months >>

Videos have a significant impact on conversion rates
— 45.5% of small businesses said that video in email
significantly increases conversion rates.

16.5% of small businesses are already using videos
in their marketing emails and
64% plan to begin doing so this year.

TEXT MESSAGING

Nearly 1 in 5 text their
spouse or children more
often than speaking with
them face-to-face

vs.

hi.... ...hey


8 Trillion text messages were sent in 2011

haha hi! yay! sweet! k
hey lol ? ttyl brb

Average American thumbed out 357 text messages per month

4.2B TEXTERS WORLDWIDE -
more than 3 of 5 humans on the planet

17B people have
cell phones but
NO bank account

48M people have
cell phones but
NO electricity

Created by
Cinegif
www.cinegif.com

GIFs & Marketing

shared by talkTECH on Sep 24, 2012 in Business

GIFs & Marketing

shared by talkTECH on Sep 24, 2012 in Business

1K views

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The GIF image format turned 25 years old recently, and is enjoying a resurgence of popularity. With faster computers, higher bandwidth and the increase in use of social media, the GIF has dramatica...
Tags: marketing
Rank: 880 of 16660 in Business

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