Getting Personal with Personal Care
GETTING PERSONAL WITH PERS ONAL CARE LOYALTY Once a Crest kid, always a Crest kid 75% TOOTHPASTE Once college millennials pick something to protect their pearly whites, they rarely change 66% 51% 50% Deodorant Soap Shaving SOURCE: Fluent 2014 research. College Millennials survey (n=1166); Respondents were surveyed between the dates of July 22-30, 2014. Infographic Design by Scott Jacobs /Body Wash Products SHARING Don't touch my deodorant 91% DEODORANT Most college millennials aren't willing to share their under-arm products 86% 64% 58% Shaving Mouthwash Moisturizer SOURCE: Fluent 2014 research. College Millennials survey (n=1166); Respondents were surveyed between the dates of July 22-30, 2014. Infographic Design by Scott Jacobs Products BUYING Loading up at conglomorates 55% BIG BOX STORES Target and Walmart rule the roost in student personal care spending 26% 15% 3% Pharmacies Grocery Online (CVS, Walgreens) SOURCE: Fluent 2014 research. College Millennials survey (n=1166); Respondents were surveyed between the dates of July 22-30, 2014. Infographic Design by Scott Jacobs Stores
Getting Personal with Personal Care
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