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Getting Personal with Personal Care

GETTING PERSONAL WITH PERS ONAL CARE LOYALTY Once a Crest kid, always a Crest kid 75% TOOTHPASTE Once college millennials pick something to protect their pearly whites, they rarely change 66% 51% 50% Deodorant Soap Shaving SOURCE: Fluent 2014 research. College Millennials survey (n=1166); Respondents were surveyed between the dates of July 22-30, 2014. Infographic Design by Scott Jacobs /Body Wash Products SHARING Don't touch my deodorant 91% DEODORANT Most college millennials aren't willing to share their under-arm products 86% 64% 58% Shaving Mouthwash Moisturizer SOURCE: Fluent 2014 research. College Millennials survey (n=1166); Respondents were surveyed between the dates of July 22-30, 2014. Infographic Design by Scott Jacobs Products BUYING Loading up at conglomorates 55% BIG BOX STORES Target and Walmart rule the roost in student personal care spending 26% 15% 3% Pharmacies Grocery Online (CVS, Walgreens) SOURCE: Fluent 2014 research. College Millennials survey (n=1166); Respondents were surveyed between the dates of July 22-30, 2014. Infographic Design by Scott Jacobs Stores

Getting Personal with Personal Care

shared by fluent on Oct 06
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What personal care products are college millennials most loyal to? Which products are they not willing to share? Where do they go to buy their personal care products? Check out the results from our la...

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Scott Jacobs

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fluent

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Health
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