German blogger servey by rankseller

Blogger Survey 2013 GERMANY 2344 Participants O 67,2% Q32,8% How long have you been blogging? 45,8% Will the German Huffington Post establish itself? 28.2% 26% > 5 years Yes / 29,7% No / 20,7% 0-3 years 3-5 years What is it? / 49,6% How many blogs do you feed? 13,6% 2-3 35,3% 3-5 10,1% > 521,0% As a blogger, would you take part in the German Huffington Post? Do you earn money with your blog? Yes / 25,9% No / 15,9% No 29% Maybe / 58,2% 71% Was it one of your objectives to earn money with your blog when you started? Yes Do you blog as a hobby? Yes / 72,0% No / 28,0% Yes No 38,2% 61,8% Do you blog for professional purposes? How much money do you make per month with your blog? 13,0% Yes / 58,2% No / 41,8% 10,9% 12,6% 63,5% Do brands and businesses get in touch with you concerning your blog? 0-300 € 300-500 € 500-1000 € > 1000 € Yes / 66,8% No / 33,2% Do you think blogs will increasingly get attention in the media mix? 4,6 I don't 7,1 No I don't 71,1 Yes 17,2 care know * Angaben in % As a blogger, are you interested in collborating with businesses? 8,6% Do you have journalistic education? Yes No YES 15,1% NO 84,9% 91,4% Are you active as a journalist? 17,7% 82,3% Yes No How much money do you invest a month in your blog? Which topics do you address? Top10 Liste: TOP10 1. Home & Gardening 2. Eroticism & Love 3. Health & Nutrition 4. Travel & Tourism 5. Elektronics & Computer 7,0% < € 20 € 20 - € 50 > € 50 6,4% 5,6% 5,3% 51,3% 21,0% 27,7% 5,2% 6. Lifestyle & Fashion 7. Business 8. Education & Knowledge 5,1% 4,9% 4,8% 9. Other 4,4% 10. Shopping 4,2% What marketing tactics do you use to promote your blog? How many posts do you publish per month? Social Media 35,0% Newsletter 10,0% SEM 4,0% Display 4,0% SEO > 50 Posts 35,4% 1-4 Posts 11,2% 22,4% 11,6% other marketing tactics 31-50 Posts 9,1% 16,8% 25,0% 21-30 Posts 5-10 Posts 15,5% 11-20 Posts rankseller is a central marketplace which connects advertisers and bloggers in efficient and safe manner. With a portfolio of over 8,000 independent and verified blogs and online magazines (as of June 2013) rankseller www.rankseller.com rankseller is one of the leading European blog marketing businesses. The data gathered only represent an excerpt of our blogger survey 2013 and based on responses of the participants.