Geotargeting Case Study

GEOTARGETING MANDARIN ORIENTAL PUTS MANDARIN ORIENTAL, MIAMI ON THE MAP THE HOTEL GROUP BIENVENIDO WELCOME There are few industries as competitive and crowded as the hotel industry. Mandarin Oriental, a luxury hotel owner and operator, partnered with iProspect with the goal of not only surpassing last year's bookings, but also targeting the right consumer for their Miami hotel. iProspect developed an innovative paid search campaign that geotargeted the Latin American region. BỊ WELCOME WELCOME BIENVENIDO LOCATION BEHAVIOR LANGUAGE INTEREST The offer was geared to those taking overnight flights from South America and included early check-in/late check-out, free breakfast and valet parking. Brazil and other affluent, Ads were run in Spanish and Portuguese to Geotargeted campaigns with event specific offers ran in key markets. strong-performing Latin American countries engage the consumer in their native language. (Argentina, Chile, Colombia, Mexico, Uruguay, Venezuela) were targeted on Google. BUDGET MESSAGE Budgets and bids were managed separately for the Latin American region from Miami's globally targeted campaigns. Ads highlighted key components of the offer and drove to the promotion landing page. YEAR-OVER-YEAR PAID SEARCH RESULTS FOR FIRST MONTH OF CAMPAIGN +11%+41% +24% Revenue Bookings Room nights 800.522.1152 iP [email protected] www.iprospect.com iProspect.