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By George! Wills & Kate are a Gen Duo couple!!
The Royal Baby has arrived. And with it a new generation of parents who are more likely to share in baby care duties and purchases than ever before.At Emanate, we’ve seen a growing shift in family... dynamics from past eras where parents had clear lines of responsibility in the home to now where parents share in the decisions and the doing more than ever. We’re learning about this emerging segment – what we’re calling Gen Duo – so that brands can better understand how to be relevant to them.
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