Pew Research Center’s study on social media privacy management reveals that more social networking site (SNS) users are becoming active in managing their privacy settings and censoring information they, and others, post. Compared to 30% in 2009, 37% of users in 2011 admitted to untagging photos, while 44% said they had deleted comments, and 63% said they unfriended someone. With 63% of online adults maintaining at least one SNS profile, 77% said they have at least some privacy settings on their profile so that it is not completely open to the public. When it comes to gender differences, women are much more conservative about sharing information and choosing privacy settings; 67% restrict profile access to friends only compared with 48% of men. Only 14% of women are likely to choose fully public settings compared to 26% of men. Overall, signs that “pruning” is on the rise (deleting comments, removing photo tags, etc.) reveal that reputation management is very important to SNS users. Social media has sparked many public debates over privacy policy, especially among young users, but this data shows that the mastering of privacy tools is on the rise.