Gender Differences in Search

GENDER DIFFERENCES IN SEARCH MEN WOMEN Use more specific search queries for more focused results Use a broader set of search terms to cast a wider net Spend more time on search engine results pages than women Do not scroll down the search engine results page as much as men and primarily focus on results #2 and #3 5.4 times more likely than women to consider results lower on the page Open additional browser tabs to conduct more complex searches View 3 more pages than women, on average Spend more time browsing websites and repeatedly view previous results Contact Clarity Quest today to leam how our agency helps healthcare and technology companies drive leads, sales, and revenue with our integrated marketing services. www.ClarityQst.com |Sources: 7thingsmedia, Reboot SEO and Web Marketing CLARITYQUEST. HEALTHCARE & TECH MARKETING