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The Future of News on Mobile

THE FUTURE OF 000000.. NEWS ON MOBILE Between June 29 and August 8, 2012, 9,513 U.S. Adults Were Surveyed. As the percentage of users rapidly increases, mobile devices are becoming ubiquitous across a variety of industries. Take a look at how the widespread use of smartphones and tablets is affecting the future of news publishing. WEEKLY ACTIVITIES Tablets DEVICE OWNERSHIP PERCENTAGE OF TABLET USERS Smartphones SMARTPHONE VS TABLETS Sending or receiving email 65% 80% Getting news · 64% 62% Playing games 60% 54% Using social networking sites 22% 56% 62% 44% Reading books 43% 15% Watching movies 38% 31% 22% own tablets such as an iPad, Samsung Galaxy, Motorola Xoom or Kindle Fire Shopping 36% -24% 44% own smartphones such as an iPhone Blackberry, or Windows phone Reading magazines 22% 11% OWNERSHIP BY BRAND MOST POPULAR BRANDS* GETTING NEWS Tablet Users 52% REGULAR BEHAVIORAL PATTERNS Apple iPad TABLET USERS 57% 48% Android Tablet WHO CHECK HEADLINES Smartphone Users 53% } SMARTPHONE USERS WHO CHECK HEADLINES 46% Android Phone 38% Apple iPhone 10% 6% Tablet Users Who Read In-Depth Articles Blackberry 21% Watch Nwa Videos On Tablets Watch Nowa Videos On Smartphone0s *Mutiple mentons alowed and only top choices shown Smartphone Users Who Read In-Depth Articles Of Those In-Depth Articles, Most Are... 11% ADVERTISEMENTS 6% NOTICED VS CLICKED* Related to WorkCareer Percentage Of Users Who Share News Through Email Or Social Networking 56% Noticed Ads Related to Personal Life Often 11% 13% 3% 6% 10% Recommended by Friends and Family Tablet Smartphone Sometimes 38% 37% Hardly Ever 35% 30% BRAND LOYALTY VIEWING PREFERENCE Never NEWS SOURCE PREFERENCES* BROWSER VS APPS* 15% 18% Tablet Users Smartphone Users Clicked on Ads 60% 61% 39% Through a Web Browser Through a Web Browser Often Sometimes 13% 11% Percentage Of Those Who Get In-Depth Articles From A Wide Range Of Different Publications Hardly Ever 29% 21% Never 40% 47% 16% 11% Did not notice ads 60% Through Both 16% 20% Through Both 23% 28% Through an App Through an App Tablets Percentage Of Those Who Get In-Depth Articles From A Few Specific Trusted Publications Smartphones "For Notioed Ads 1 of tablet and 2% of pmartphone smartphone respondents antened s dono or 2% of tablet respondents anowered No Anser. *2% of repondents anowered No Aner All data from this infographic comes from a comprehensive study conducted by Pew Research Center's Project for Excellnce in Journalism (PEJ) in collaboration with The Economist Group that looks at news consumption on mobile devices. O Novombor 1, 2012 rlographic dosignod by Jon Lebou & Amy U

The Future of News on Mobile

shared by jenlebeau on Dec 03
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This infographic was a winning submission to the Visually PEJ Economist Challenge. Designed by Jen Lebeau and Amy Li.

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