Click me
Transcribed

The Future of Marketing: A CMO’s Perspective [Infographic]

OF MARKETING A CMO's Perspective: THE FUTURE CMOS Say in the Next 5 Years. 42% 37% Analytics skills will be a core competence of marketing. Digital budgets will account for over 75% of the marketing budget. 35% 34% Marketing will become more of an on- demand, information provision function. Mobile will account for over 50% of the marketing budget. 34% Marketing, Sales and Customer Service will be merged into a single function. 32% We will not know what a marketing campaign will look like in advance; campaígns will unfold in real-time. 27% Earned media will be more important and receive more support than paid and owned media. 26% Marketing and IT will be merged into a single function. 21% CMOS will be the most important relationship for CEOS, surpassing the CFO and other C-suite executives. 21% We will be known as a digital company. What is More Effective Today? How Effective are the How Effective are the Following Channels? Following Channels? 2012 2014 44% Email Email 58% 48% Social Media Social Media 56% 53% Branded Content 60% Branded Content What are Top Performers Doing? 86% 80% Data & Analytics 84% Customer Experience High-growth companies use what they learn from data and analytics to improve the impact of their marketing: High-growth companies provide a consistent digital experience across all channels: Digital Strategy 86% for high-growth vs. 65% for Tow-growth High-growth companies recognize that digital channels have strategic importance: 80% for high-growth vs. 59% for Tow-growth 84% for high-growth vs. 67% for low-growth Source: Accenture Interactive - CMOS: Time for Digital Transformation CICerón We Build Brand Advocacy.

The Future of Marketing: A CMO’s Perspective [Infographic]

shared by Tiffani_Allen on Sep 20
198 views
0 shares
0 comments
The September air always reminds us that winter is right around the corner. Now that the summer fun is over, it’s time to get started with 2015 planning. Even if you’re just in the ideation stage,...

Publisher

Ciceron

Source

Unknown. Add a source

Category

Business
Did you work on this visual? Claim credit!

Get a Quote

Embed Code

For hosted site:

Click the code to copy

For wordpress.com:

Click the code to copy
Customize size