Future of Digital Marketing in BFSI
shared by salespanda on Jan 04
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The growing trend of people from urban and rural India going online is evident in the rising number of internet users. More people have started using online channels to research, purchase, and provide...
feedback for available products or services.
Digital creates opportunities for BFSI companies to reach the consumers at those precise moment when their decisions could be most influenced.
Recognizing this inclination of consumers towards digital, BFSI continues to expand the use of digital marketing channels. As per the IAMAI-IMRB Digital Advertising 2016 study, BFSI spends 40% of the overall advertising budget on digital, a percentage which even higher than that for eCommerce industry.
For BFSI industry, Digital is the way to go!
Source
http://resou...ng-in-BFSICategory
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