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The Future of Business Citizenship

Are you ready for Business Citizenship™ ? MSLGROUP Citizenship has been redefined in society more squarely focused on what today's millennials see as the driving force for change in the If business wants to make this generation more loyal employees and consumers, unlike other generations they must appeal to their heads, hearts and hands. world, today and tomorrow - businesses. Today's millennials claim it is vital for business to get НЕAD HANDS involved in societal issues. 69% 72% 69% There is a direct 83% want business to get more active in solving relationship between personally getting want business to make it easier for want more support business that issues involved in issues and meaningful consumers to are helping on connections having a greater voice in driving change. believe business can 82% get involved in social issues with others make a greater impact in addressing societal HEART societal issues who share their vision for issues a better world wish it was easier to 79% know which companies were doing good Today's millennials can separate what issues are important to them and what The Business Roadmap issues business should address. It is clear that the time for talking is over and now it is time to start moving on your actions. 74% are proud to be associated with brands that are being active citizens Tell them what you are actually doing, not just where you are going. 78% recommend a company based on their involvement with society Give them the plenty of opportunities 71% are more loyal to brands and companies that they believe are doing good for society to get involved in the journey. Make it easy to be part of the journey. And they will reward you by becoming your advocates. Source - MSLGROUP's The Future of Business Citizenship report of millennials born 1984-96, 17 countries, 8,000 interviewS, Research Now Panel

The Future of Business Citizenship

shared by mslgroup on Sep 19
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In our global research study “The Future of Business Citizenship,” we surveyed 8,000 Millennials in 17 countries around their personal values and expectations from business. Citizenship has be...

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MSLGROUP

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